Browse By Publication: Industrial Marketing Management

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Number of items: 6.

Akintoye, Akintola S. & Skitmore, Martin (1992) Pricing approaches in the construction industry. Industrial Marketing Management, 21(4), pp. 311-318.
Number of full-text downloads 298
Number of citations in Scopus 13
Number of citations in Web of Science® 6

Bennett, Rebekah, Hartel, Charmine E. J., & McColl-Kennedy, Janet R. (2005) Experience as a moderator of involvement and satisfaction on brand loyalty in a business-to-business setting. Industrial Marketing Management, 34(1), pp. 97-107.
Number of full-text downloads 4,318
Number of citations in Scopus 107
Number of citations in Web of Science® 68

Buisson, David, Garrett, Tony, & Yap, Chee (2006) National Culture R&D and Marketing Integration Mechanisms in New Product Development: A Cross-Cultural Study Between Singapore and New Zealand. Industrial Marketing Management, 35(3), pp. 293-307.
Number of citations in Scopus 40
Number of citations in Web of Science® 25

Salunke, Sandeep, Weerawardena, Jay, & McColl-Kennedy, Janet R. (2011) Towards a model of dynamic capabilities in innovation-based competitive strategy : insights from project-oriented service firms. Industrial Marketing Management, 40(8), pp. 1251-1263.
Number of full-text downloads 1,037
Number of citations in Scopus 43
Number of citations in Web of Science® 26

Sok, Phyra & O'Cass, Aron (2011) Achieving superior innovation-based performance outcomes in SMEs through innovation resource–capability complementarity. Industrial Marketing Management, 40(8), pp. 1285-1293.
Number of citations in Scopus 30
Number of citations in Web of Science® 20

This list was generated on Sun Apr 16 16:10:13 2017 AEST.