Items where Subject is "Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > MARKETING (150500)"

Subjects classification (26013)
- Australian and New Zealand Standard Research Classification (26013)
  - COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) (3012)
    - MARKETING (150500) (455)
      - Consumer-Oriented Product or Service Development (150501) (23)
      - Marketing Communications (150502) (124)
      - Marketing Management (incl. Strategy and Customer Relations) (150503) (72)
      - Marketing Measurement (150504) (9)
      - Marketing Research Methodology (150505) (8)
      - Marketing Theory (150506) (38)
      - Marketing not elsewhere classified (150599) (223)
      - Pricing (incl. Consumer Value Estimation) (150507) (1)

Group by: Authors/Creators | Item Type

Jump to: A | B | C | H | K | L | M | R | S | Z

Number of items at this level: 25.

A

Andrews, Lynda, Drennan, Judy, & Russell-Bennett, Rebekah (2012) Linking perceived value of mobile marketing with the experiential consumption of mobile phones. European Journal of Marketing, 46(3/4).

Andrews, Lynda, Russell-Bennett, Rebekah, & Drennan, Judy (2011) Capturing affective experiences using the SMS experience sampling (SMS-ES) method. International Journal of Market Research, 53(4), pp. 1-27.

B

Bianchi, Constanza (2003) Home depot in Chile: case study. In Proceedings of Annual CLADEA Conference 2003, CLADEA, Lima, Peru.

Bianchi, Constanza (2011) The growth and international expansion of an emerging market retailer in Latin America. Journal of Global Marketing, 24(4), pp. 357-379.

Bianchi, Constanza & Drennan, Judy (2012) Drivers of satisfaction and dissatisfaction for overseas service consumers : a critical incident technique approach. Australasian Marketing Journal.

C

Chan, Taizan, Fielt, Erwin, Gable, Guy G., & Stark, Karen A. (2010) Business service management : service and service quality. [Working Paper]

190

Cornwell, T, Weeks, Clinton, & Roy, Donald (2005) Sponsorship-linked marketing: Opening the black box. Journal of Advertising, 34(2), pp. 21-42.

Cornwell, T., Humphreys, Michael, Maguire, Angela, Weeks, Clinton, & Tellegen, Cassandra (2006) Sponsorship-linked marketing: The role of articulation in memory. Journal of Consumer Research, 33(3), pp. 312-321.

Cornwell, T. Bettina, Weeks, Clinton S., & Roy, Donald P. (2007) Sponsorship-linked marketing : opening the black box. In Owens, Deborah L., Hausknecht, Douglas R., & Keillor, Bruce D. (Eds.) Marketing in the 21st Century: Integrated Marketing Communication. Praeger Publishers, pp. 241-280.

H

Hatherell, William & Bartlett, Jennifer L. (2006) Positioning public relations as an academic discipline in Australia. Asia Pacific Public Relations Journal, 6(2), pp. 1-13.

K

Kerr, Gayle (2009) Apples, oranges and fruit salad : a Delphi study of the IMC educational mix. Journal of Marketing Communications, 15(2-3), pp. 119-137.

Kerr, Gayle F. (2005) From the account manager’s conscience to top-of-mind : account planning in Australia. In Purchase, Sharon (Ed.) Proceeding of ANZMAC 2005 : Broadening the Boundaries, School of Business, University of Western Australia, University of Western Australia, Fremantle, Western Australia.

Kropp, Fredric & Zolin, Roxanne (2005) Technological entrepreneurship and small business innovation research programs. Academy of Marketing Science Review, 2005(7), pp. 1-16.

L

Lindgren, Tim, Sinclair, Marta, & Miller, Dale (2010) Australian fashion designers: the potential nexus with China. Journal of Fashion Marketing and Management: an international journal, 14(4), pp. 598-614.

Lings, Ian N. (2004) Internal market orientation construct and consequences. Journal of Business Research, 57(4), pp. 405-413.

Lings, Ian N. & Owen, Kate M. (2007) Buying a sponsor's brand : the role of affective commitment to the sponsored team. Journal of Marketing Management, 23(5/6), pp. 483-496.

M

Mathews, Shane & Bianchi, Constanza C. (2010) Internet usage, internet marketing intensity and international marketing growth. In Proceedings of the Global Marketing Conference : Marketing in a Turbulent Environment, Tokyo.

578

McDonnell, John, Beatson, Amanda T., & Huang, Chih-Hsuan (2011) Investigating relationships between relationship quality, customer loyalty and cooperation : an empirical study of convenience stores' franchise chain systems. Asia Pacific Journal of Marketing and Logistics, 23(3), pp. 367-385.

Mehta, Amisha & Xavier, Robina (2008) Towards a generic skills learning model in public relations: student perspectives on self evaluation. Asia Pacific Public Relations Journal, 9, pp. 139-150.

Mehta, Amisha M. & Xavier, Robina J. (2008) Towards a generic skills learning model in public relations. Asia Pacific Public Relations Journal, 9.

R

Rundle-Thiele, Sharyn & Russell-Bennett, Rebekah (2010) Patient influences on satisfaction and loyalty for GP services. Health Marketing Quarterly, 27(2), pp. 195-214.

Russell-Bennett, Rebekah, Hartel, Charmine, & Drennan, Judy (2010) Consumer satisfaction and redress with a government third-party complaints agency. Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behaviour, 23.

S

Silver, Jonathan D. (2010) The first global entertainment company : explaining Pathe's dominance in the pre-Hollywood film industry. Continuum: Journal of Media & Cultural Studies, 24(6), pp. 877-895.

153

Skitmore, Martin & Smyth, Hedley (2009) Marketing and pricing strategy. In Pryke, Stephen (Ed.) Construction Supply Chain Management: Concepts and Case Studies. Wiley- Blackwell, Oxford, England, pp. 92-112.

Z

Zainuddin, Nadia, Previte, Josephine, & Russell-Bennett, Rebekah (2011) A social marketing approach to value creation in a Well-Women’s health service. Journal of Marketing Management, 27(3-4), pp. 361-385.

This list was generated on Sat Feb 11 07:31:09 2012 EST.

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