Items where Subject is "Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > MARKETING (150500)"

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Number of items at this level: 90.


An, Soontae, Jin, Hyun Seung, & Park, Eun Hae (2014) Children's advertising literacy for advergames : perception of the game as advertising. Journal of Advertising, 43(1), pp. 63-72.
Number of full-text downloads 66
Number of citations in Scopus 3
Number of citations in Web of Science® 1

Andrews, Lynda, Drennan, Judy, & Russell-Bennett, Rebekah (2012) Linking perceived value of mobile marketing with the experiential consumption of mobile phones. European Journal of Marketing, 46(3/4), pp. 357-386.
Number of full-text downloads 1,276
Number of citations in Scopus 4
Number of citations in Web of Science® 1

Andrews, Lynda, Russell-Bennett, Rebekah, & Drennan, Judy (2011) Capturing affective experiences using the SMS experience sampling (SMS-ES) method. International Journal of Market Research, 53(4), pp. 1-27.
Number of full-text downloads 376
Number of citations in Scopus 8
Number of citations in Web of Science® 2

Andrews, Lynda, Sahama, Tony R., & Gajanayake, Randike (2014) Contextualising co-creation of value in electronic personal health records. In 16th International Conference on E-health, IEEE Communication Society, Natal, Brazil.
Number of full-text downloads 51


Beede, Park, Boddewyn, Jean, Dickinson, Sonia, Kerr, Gayle F., Mortimer, Kathleen, & Waller, David (2013) Towards a global framework for advertising self regulation. In Campbell, Colin & Ma, Junzhao (Eds.) Proceedings of the 16th Biennial World Marketing Congress - Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing, Academy of Marketing Science, Monash University, Melbourne, VIC, pp. 620-621.
Number of full-text downloads 142

Belch, George E., Belch, Michael A., Kerr, Gayle F., & Powell, Irene (2014) Advertising : an integrated marketing communication perspective. McGraw-Hill Education, North Ryde, N.S.W.

Bianchi, Constanza (2003) Home depot in Chile: case study. In Proceedings of Annual CLADEA Conference 2003, CLADEA, Lima, Peru.
Number of full-text downloads 440

Bianchi, Constanza (2011) The growth and international expansion of an emerging market retailer in Latin America. Journal of Global Marketing, 24(4), pp. 357-379.
Number of full-text downloads 135
Number of citations in Scopus 1

Bianchi, Constanza & Drennan, Judy (2012) Drivers of satisfaction and dissatisfaction for overseas service consumers : a critical incident technique approach. Australasian Marketing Journal, 20(1), pp. 97-107.
Number of full-text downloads 326
Number of citations in Scopus 3

Briggs, Maxwell (2011) Pegasus Town : innovative marketing of a new property venture. Marketing Intelligence & Planning, 29(6), pp. 602-610.

Brown, Mark R., Muchira, Rose, & Gottlieb, Udo (2005) Privacy concerns and purchase of travel product online. In Information and Communication Technologies in Tourism 2005, Springer, Innsbruck, Austria, pp. 285-295.
Number of full-text downloads 35


Cathcart, Abby & Neale, Larry (2012) Using technology to facilitate grading consistency in large classes. Marketing Education Review, 22(1), pp. 11-14.

Chan, Taizan, Fielt, Erwin, Gable, Guy G., & Stark, Karen A. (2010) Business service management : service and service quality. Smart Services CRC Pty Ltd, Eveleigh NSW, Australia. [Working Paper]
Number of full-text downloads 351

Chapple, Larelle & Humphrey, Jacquelyn E. (2013) Does board gender diversity have a financial impact? Evidence using stock portfolio performance. Journal of Business Ethics.
Number of full-text downloads 187

Chell, Kathleen & Mortimer, Gary (2014) Investigating online recognition for blood donor retention : an experiential donor value approach. International Journal of Nonprofit and Voluntary Sector Marketing, 19(2), pp. 143-163.
Number of full-text downloads 17

Chen, Ching-Yaw, Sok, Phyra, & Sok, Keomony (2007) Exploring potential factors leading to effective training : an exclusive study on commercial banks in Cambodia. Journal of Management Development, 26(9), pp. 843-856.
Number of citations in Scopus 13

Chen, Hsiu-Li & Mathews, Shane (2014) Experiential brand deployment : improving tourism brand evaluations. Journal of Hospitality & Tourism Research. (In Press)

Chens, Ching-Yaw, Sok, Phyra, & Sok, Keomony (2008) Evaluating the competitiveness of the tourism industry in Cambodia : self-assessment from professionals. Asia Pacific Journal of Tourism Research, 13(1), pp. 41-66.
Number of citations in Scopus 12

Chitty, Bill, Luck, Edwina, Barker, Nigel, Valos, Michael, & Shimp, Terence A (2015) Integrated marketing communications. Cengage Learning Australia Pty Ltd..

Cornwell, T, Weeks, Clinton, & Roy, Donald (2005) Sponsorship-linked marketing: Opening the black box. Journal of Advertising, 34(2), pp. 21-42.
Number of citations in Web of Science® 105

Cornwell, T., Humphreys, Michael, Maguire, Angela, Weeks, Clinton, & Tellegen, Cassandra (2006) Sponsorship-linked marketing: The role of articulation in memory. Journal of Consumer Research, 33(3), pp. 312-321.
Number of full-text downloads 3,081
Number of citations in Scopus 84
Number of citations in Web of Science® 61

Cornwell, T. Bettina, Weeks, Clinton S., & Roy, Donald P. (2007) Sponsorship-linked marketing : opening the black box. In Owens, Deborah L., Hausknecht, Douglas R., & Keillor, Bruce D. (Eds.) Marketing in the 21st Century: Integrated Marketing Communication. Praeger Publishers, pp. 241-280.


Darrat, Ali, Gilley, Otis, Li, Bin, & Wu, Sean (2011) Revisiting the risk/return relations in the Asian Pacific markets: New evidence from alternative models. Journal of Business Research, 64(2), pp. 199-206.
Number of citations in Scopus 5
Number of citations in Web of Science® 1

Dootson, Paula (2014) Deviant consumer behaviour : a qualitative exploration. In Australia New Zealand Marketing Academy Conference (ANZMAC) : Engaging with Our Future, 1-4 December 2014, Auckland, New Zealand. (Unpublished)
Number of full-text downloads 32

Dootson, Paula, Mehta, Amisha M., Greer, Dominique, Tippett, Vivienne, Duncan, William D., Christensen, Sharon A., et al. (2015) Effective emergency messaging during natural disasters: An application of message compliance theories. In 19th World Congress on Disaster and Emergency Medicine (WCDEM), 21-24 April 2015, Cape Town, South Africa.
Number of full-text downloads 31

Dootson, Paula, Neale, Larry, & Fullerton, Sam (2014) When size matters: exploring perceptions and justifications of deviant consumer behavior. Advances in Consumer Research, 42, pp. 298-301.
Number of full-text downloads 67

Dootson, Paula (2014) From fare evasion to illegal downloads : the cost of defiance. The Conversation, June(18).
Number of full-text downloads 59


Fullerton, Sam, Neale, Larry, & Dootson, Paula (2014) Consumer misbehavior: a concurrent look at the impact that the size of the victim and size of the loss have on opinions regarding the acceptance or unacceptance of 12 questionable consumer actions. In VanMeter, Rebecca & Weiser, Jeri (Eds.) Society for Marketing Advances Conference, Society for Marketing Advances, New Orleans, LA, pp. 19-26.
Number of full-text downloads 79


Gligorijevic, Barbara & Luck, Edwina (2012) Engaging social customers : influencing new marketing strategies for social media information sources. In Khachidze, Vasil, Wang, Tim, Sohail, Siddiqui, Liu, Vincent, Cappuccio, Sergio, & Lim, Alicia (Eds.) Engaging Social Customers : Influencing New Marketing Strategies for Social Media Information Sources : International Conference, iCETS 2012, Springerlink, Tianjin Tianyu Hotel, Tianjin, China, pp. 25-40.


Harris, Lloyd & Russell-Bennett, Rebekah (2015) All Anglos are alike? A study of whinging Poms and bloody-minded Aussies. Journal of Marketing Management, 31(7-8), pp. 827-855.

Hatherell, William & Bartlett, Jennifer L. (2006) Positioning public relations as an academic discipline in Australia. Asia Pacific Public Relations Journal, 6(2), pp. 1-13.
Number of full-text downloads 380

Hogan, Stephen P., Perks, Keith J., & Russell-Bennett, Rebekah (2014) Identifying the key sociocultural influences on drinking behavior in high and moderate binge-drinking countries and the public policy implications. Journal of Public Policy & Marketing, 33(1), pp. 93-107.
Number of citations in Scopus 1

Hourigan, Sally Rebecca & Bougoure, Ursula (2012) Towards a better understanding of fashion clothing involvement. Australasian Marketing Journal, 20, pp. 127-135.
Number of full-text downloads 478
Number of citations in Scopus 6


Johnston, Kim A. (2014) Public relations and engagement : theoretical imperatives of a multidimensional concept. Journal of Public Relations Research, 26(5), pp. 381-383.
Number of full-text downloads 58
Number of citations in Scopus 1

Johnston, Kim A. & Beatson, Amanda T. (2015) Tweeting CEOs: Interaction and brand alignment. Electronic Markets. (In Press)


Karanges, Emma R., Beatson, Amanda, Johnston, Kim A., & Lings, Ian (2014) Optimizing employee engagement with internal communication : a social exchange perspective. Journal of Business Market Management, 7(2), pp. 329-253.
Number of full-text downloads 139

Kerr, Gayle (2009) Apples, oranges and fruit salad : a Delphi study of the IMC educational mix. Journal of Marketing Communications, 15(2-3), pp. 119-137.
Number of full-text downloads 196
Number of citations in Scopus 5

Kerr, Gayle (2014) Australia. In Shaver, Mary Alice & An, Soontae (Eds.) The Global Advertising Regulation Handbook. M.E. Sharpe, Armonk, New York, USA, pp. 165-179.
Number of citations in Scopus 2

Kerr, Gayle F. (2005) From the account manager’s conscience to top-of-mind : account planning in Australia. In Purchase, Sharon (Ed.) Proceeding of ANZMAC 2005 : Broadening the Boundaries, School of Business, University of Western Australia, University of Western Australia, Fremantle, Western Australia.
Number of full-text downloads 261

Kerr, Gayle F. & Patti, Charles (2015) Strategic IMC : from abstract concept to marketing management tool. Journal of Marketing Communications, 21(5), pp. 317-339.

Kitchen, Philip, Kerr, Gayle F., Schultz, Don, MCColl, Rod, & Pals, Heather (2014) The elaboration likelihood model : review, critique and research agenda. European Journal of Marketing, 48(11/12), pp. 2033-2050.

Kropp, Fredric & Zolin, Roxanne (2005) Technological entrepreneurship and small business innovation research programs. Academy of Marketing Science Review, 2005(7), pp. 1-16.


Labsomboonsiri, Saranya, Mathews, Shane, & Luck, Edwina (2014) An investigation of problem-solving support and relaxation motivations on e-WOM. Journal of Marketing Communications. (In Press)

Le, Jenny & Bartlett, Jennifer L. (2014) Managing impressions during institutional change – The role of organisational accounts in legitimation. Public Relations Inquiry, 3(3), pp. 341-360.

Leo, Cheryl & Russell-Bennett, Rebekah (2012) Investigating Customer-Oriented Deviance (COD) from a frontline employee's perspective. Journal of Marketing Management, 28(7-8), pp. 865-886.
Number of citations in Scopus 1

Letheren, Kate & Kuhn, Kerri-Ann (2013) I’m friends with Louie the Fly, not Mortein : Conceptualising the new brand relationships on social media. In Campbell, Colin & Ma, Junzhao (Eds.) Looking Forward, Looking Back : Drawing on the Past to Shape the Future of Marketing : Proceedings of the 16th Biennial World Marketing Congress, Academy of Marketing Science, Monash University, Melbourne.

Lindgren, Timothy, Sinclair, Marta, & Miller, Dale (2010) Australian fashion designers: the potential nexus with China. Journal of Fashion Marketing and Management: an international journal, 14(4), pp. 598-614.
Number of citations in Scopus 1

Lings, Ian, Durden, Geoffrey, Lee, Nick, & Cadogan, John W. (2014) Socio-emotional and operational demands on service employees. Journal of Business Research, 67(10), pp. 2132-2138.
Number of citations in Scopus 2
Number of citations in Web of Science® 1

Lings, Ian N. (2004) Internal market orientation construct and consequences. Journal of Business Research, 57(4), pp. 405-413.
Number of full-text downloads 1,542
Number of citations in Scopus 92
Number of citations in Web of Science® 54

Lings, Ian N. & Owen, Kate M. (2007) Buying a sponsor's brand : the role of affective commitment to the sponsored team. Journal of Marketing Management, 23(5/6), pp. 483-496.
Number of full-text downloads 824

Luck, Edwina & Ginanti, Ayu (2013) Online environmental citizenship : blogs, green marketing and consumer sentiment in the 21st Century. Electronic Green Journal, 1(35), pp. 1-26.
Number of full-text downloads 354
Number of citations in Scopus 1


Martin, Jillian & Mortimer, Gary (2013) Online Customer Experience : What is the Experience and how is it Difference for Frequent and Infrequent Purchasers, Age Cohorts and Gender Groups? Queensland University of Technology, Business School, Brisbane, QLD.
Number of full-text downloads 51

Mathews, Shane & Bianchi, Constanza C. (2010) Internet usage, internet marketing intensity and international marketing growth. In Proceedings of the Global Marketing Conference : Marketing in a Turbulent Environment, Tokyo.
Number of full-text downloads 1,279

Mathews, Shane W., Healy, Marilyn J., & Wickramasekera, Rumintha (2012) The internetalisation of information, knowledge and interaction components of the firm’s internationalisation process. Journal of Marketing Management, 28(5-6), pp. 733-754.
Number of full-text downloads 284
Number of citations in Scopus 4

McDonnell, John, Beatson, Amanda T., & Huang, Chih-Hsuan (2011) Investigating relationships between relationship quality, customer loyalty and cooperation : an empirical study of convenience stores' franchise chain systems. Asia Pacific Journal of Marketing and Logistics, 23(3), pp. 367-385.
Number of full-text downloads 408
Number of citations in Scopus 2

McEniery, Ben (2014) Trade marks for the design and layout of retail premises. Australian Intellectual Property Journal, 24(3), pp. 167-185.
Number of full-text downloads 292

Mehta, Amisha & Xavier, Robina (2008) Towards a generic skills learning model in public relations: student perspectives on self evaluation. Asia Pacific Public Relations Journal, 9, pp. 139-150.
Number of full-text downloads 118

Mortimer, Gary (2014) Dalby Shopping Precinct Survey Report : Consumer Attitudes towards Proposed Extended Trading Hours at Dalby. Queensland University of Technology, Business School, Brisbane, QLD.
Number of full-text downloads 77

Mortimer, Gary (2013) Healthcare channel consumer insights : supermarkets, pharmacy & general practitioners. In Australian Self-Medicating Industry Conference (ASMI 2013), 14 November 2013, Sydney, NSW.
Number of full-text downloads 15

Mortimer, Gary (2012) Insight into the pain customer : how to improve the value proposition for community pharmacy. In Australian Pharmacy Professional Conference (APP 2012), 8-11 March 2012, Gold Coast, QLD.
Number of full-text downloads 8

Mortimer, Gary (2014) Leaders in Local : Exploring Consumers‘ Purchase Intentions of Locally Produced Foods. Queensland University of Technology, Business School, Brisbane, QLD.
Number of full-text downloads 18

Mortimer, Gary (2014) Mt Isa Shopping Precinct Survey Report : Consumer Attitudes towards Proposed Extended Trading Hours at Mt Isa. Queensland University of Technology, Business School, Brisbane, QLD.
Number of full-text downloads 48


Neale, Larry, Bellman, Steven, Treleaven-Hassard, Shiree, & Robinson, Jennifer A. (2013) Unlocking the "reminder" potential when viewers pause programs : results from a laboratory test of a new online medium. Journal of Advertising Research, 53(4), pp. 444-454.

Nguyen, Doan T., DeWitt, Tom, & Russell-Bennett, Rebekah (2012) Service convenience and social servicescape : retail vs hedonic setting. Journal of Services Marketing, 26(4), pp. 265-277.
Number of citations in Scopus 3
Number of citations in Web of Science® 3



Pike, Steven D. (2015) Destination Marketing Essentials [2nd Edition]. Routledge, Oxon, Abingdon.

Pike, Steven D. & Page, Stephen (2014) Destination marketing organizations and destination marketing : a narrative analysis of the literature. Tourism Management, 41, pp. 202-227.
Number of citations in Scopus 15
Number of citations in Web of Science® 7

Poch, Rebecca & Martin, Brett (2015) Effects of intrinsic and extrinsic motivation on user-generated content. Journal of Strategic Marketing, 23(4), pp. 305-317.
Number of citations in Scopus 1


Rothwell, Julia (2011) Bodies and language: process drama and intercultural language learning in a beginner language classroom. Research in Drama Education: the journal of applied theatre and performance, 16(4), pp. 575-594.
Number of citations in Scopus 6
Number of citations in Web of Science® 3

Rundle-Thiele, Sharyn & Russell-Bennett, Rebekah (2010) Patient influences on satisfaction and loyalty for GP services. Health Marketing Quarterly, 27(2), pp. 195-214.
Number of full-text downloads 336
Number of citations in Scopus 6

Russell-Bennett, Rebekah, Drennan, Judy, Mulcahy, Rory, Johnson, Daniel M., Foth, Marcus, & King, Neil A. (2015) Submission for the Queensland Government Parliamentary Inquiry into personal health promotion interventions using telephone and web-based technologies. Queensland University of Technology.
Number of full-text downloads 49

Russell-Bennett, Rebekah, Hartel, Charmine, & Drennan, Judy (2010) Consumer satisfaction and redress with a government third-party complaints agency. Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behaviour, 23.
Number of full-text downloads 201

Russell-Bennett, Rebekah, Hartel, Charmine, Russell, Kay, & Previte, Josephine (2012) It's all about me! Emotional ambivalence Gen-Y blood-donors. In Mickelsson, Jacob & Helkkula, Anu (Eds.) Proceedings from the AMA SERVSIG Internaitional Service Research Conference, Hanken School of Economics, Helsinki, Finland, p. 43.


Schuster, Lisa , Drennan, Judy, & Lings, Ian (2013) Consumer acceptance of m-wellbeing services : a social marketing perspective. European Journal of Marketing, 47(9), pp. 1439-1457.
Number of full-text downloads 213
Number of citations in Scopus 7
Number of citations in Web of Science® 3

Silver, Jonathan D. (2010) The first global entertainment company : explaining Pathe's dominance in the pre-Hollywood film industry. Continuum: Journal of Media & Cultural Studies, 24(6), pp. 877-895.
Number of full-text downloads 636

Skitmore, Martin & Smyth, Hedley (2009) Marketing and pricing strategy. In Pryke, Stephen (Ed.) Construction Supply Chain Management: Concepts and Case Studies. Wiley- Blackwell, Oxford, England, pp. 92-112.
Number of citations in Scopus 4

Sok, Phyra & O'Cass, Aron (2011) Achieving superior innovation-based performance outcomes in SMEs through innovation resource–capability complementarity. Industrial Marketing Management, 40(8), pp. 1285-1293.
Number of citations in Scopus 10
Number of citations in Web of Science® 6

Sok, Phyra, O’Cass, Aron, & Sok, Keo Mony (2013) Achieving superior SME performance : overarching role of marketing, innovation, and learning capabilities. Australasian Marketing Journal, 21(3), pp. 161-167.
Number of citations in Scopus 6

Solomon, Michael R., Dann, Stephen, Dann, Susan, & Russell-Bennett, Rebekah (2007) Consumer behaviour : buying, having, being. Pearson Education, Frenchs Forest, N.S.W..

Strong, Carolyn A. & Martin, Brett A.S. (2014) Effects of perspective taking and entitlement on consumers. Journal of Business Research, 67(9), pp. 1817-1823.
Number of citations in Scopus 2
Number of citations in Web of Science® 1


van Dessel, Maria & Patti, Charles (2011) Just give me the facts? literalism versus symbolism in B2B advertising. In Advice from the Top : The Expert Guide to B2B Marketing. Dog Ear Publishing, Colorado, USA, pp. 111-119.


Wallace, Michelle, Lings, Ian, Cameron, Roslyn, & Sheldon, Neroli (2014) Attracting and Retaining Staff : The Role of Branding and Industry Image. In Harris, Roger & Short, Tom (Eds.) Workforce Development : Perspectives and Issues. Springer, United States of America, pp. 19-36.
Number of citations in Scopus 1

Wallace, Michelle, Sheldon, Neroli, Cameron, Roslyn, & Lings, Ian (2014) What do young Australian engineers want? Strategies to attract this talent to less glamorous industries. In Short, Tom & Harris, Roger (Eds.) Workforce Development : Strategies and Practices. Springer, Singapore, pp. 33-44.


Zainuddin, Nadia, Previte, Josephine, & Russell-Bennett, Rebekah (2011) A social marketing approach to value creation in a Well-Women’s health service. Journal of Marketing Management, 27(3-4), pp. 361-385.
Number of full-text downloads 259
Number of citations in Scopus 10

This list was generated on Sat Nov 28 13:35:02 2015 AEST.