Number of items at this level: 95.
Beede, Park, Boddewyn, Jean, Dickinson, Sonia, Kerr, Gayle F., Mortimer, Kathleen, & Waller, David
Towards a global framework for advertising self regulation. In
Campbell, Colin & Ma, Junzhao (Eds.)
Proceedings of the 16th Biennial World Marketing Congress - Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing, Academy of Marketing Science, Monash University, Melbourne, VIC, pp. 620-621.
Cornwell, T., Humphreys, Michael, Maguire, Angela, Weeks, Clinton, & Tellegen, Cassandra
Sponsorship-linked marketing: The role of articulation in memory.
Journal of Consumer Research, 33(3), pp. 312-321.
Cornwell, T. Bettina, Weeks, Clinton S., & Roy, Donald P.
Sponsorship-linked marketing : opening the black box.
Owens, Deborah L., Hausknecht, Douglas R., & Keillor, Bruce D. (Eds.) Marketing in the 21st Century: Integrated Marketing Communication.
Praeger Publishers, pp. 241-280.
Dootson, Paula, Mehta, Amisha M., Greer, Dominique, Tippett, Vivienne, Duncan, William D., Christensen, Sharon A., et al.
Effective emergency messaging during natural disasters: An application of message compliance theories. In
19th World Congress on Disaster and Emergency Medicine (WCDEM), 21-24 April 2015, Cape Town, South Africa.
Fullerton, Sam, Neale, Larry, & Dootson, Paula
Consumer misbehavior: a concurrent look at the impact that the size of the victim and size of the loss have on opinions regarding the acceptance or unacceptance of 12 questionable consumer actions. In
VanMeter, Rebecca & Weiser, Jeri (Eds.)
Society for Marketing Advances Conference, Society for Marketing Advances, New Orleans, LA, pp. 19-26.
Gligorijevic, Barbara & Luck, Edwina
Engaging social customers : influencing new marketing strategies for social media information sources. In
Khachidze, Vasil, Wang, Tim, Sohail, Siddiqui, Liu, Vincent, Cappuccio, Sergio, & Lim, Alicia (Eds.)
Engaging Social Customers : Influencing New Marketing Strategies for Social Media Information Sources : International Conference, iCETS 2012, Springerlink, Tianjin Tianyu Hotel, Tianjin, China, pp. 25-40.
Shaver, Mary Alice & An, Soontae (Eds.) The Global Advertising Regulation Handbook.
M.E. Sharpe, Armonk, New York, USA, pp. 165-179.
Kitchen, Philip, Kerr, Gayle F., Schultz, Don, MCColl, Rod, & Pals, Heather
The elaboration likelihood model : review, critique and research agenda.
European Journal of Marketing, 48(11/12), pp. 2033-2050.
Russell-Bennett, Rebekah, Drennan, Judy, Mulcahy, Rory, Johnson, Daniel M., Foth, Marcus, & King, Neil A.
Submission for the Queensland Government Parliamentary Inquiry into personal health promotion interventions using telephone and web-based technologies.
Queensland University of Technology.
Russell-Bennett, Rebekah, Hartel, Charmine, Russell, Kay, & Previte, Josephine
It's all about me! Emotional ambivalence Gen-Y blood-donors. In
Mickelsson, Jacob & Helkkula, Anu (Eds.)
Proceedings from the AMA SERVSIG Internaitional Service Research Conference, Hanken School of Economics, Helsinki, Finland, p. 43.
Russell-Bennett, Rebekah, Smith, Geoff, Chell, Kathleen, & Goulden, Jennifer
Social Influence and Blood Donation: Cultural Differences Between Scotland and Australia.
Wymer, Walter (Ed.) Innovations in Social Marketing and Public Health Communication: Improving the Quality of Life for Individuals and Communities.
Springer International Publishing, Cham, Switzerland, pp. 133-158.
Skitmore, Martin & Smyth, Hedley
Marketing and pricing strategy.
Pryke, Stephen (Ed.) Construction Supply Chain Management: Concepts and Case Studies.
Wiley- Blackwell, Oxford, England, pp. 92-112.
Solomon, Michael R., Dann, Stephen, Dann, Susan, & Russell-Bennett, Rebekah
Consumer behaviour : buying, having, being.
Pearson Education, Frenchs Forest, N.S.W..
Wallace, Michelle, Lings, Ian, Cameron, Roslyn, & Sheldon, Neroli
Attracting and Retaining Staff : The Role of Branding and Industry Image.
Harris, Roger & Short, Tom (Eds.) Workforce Development : Perspectives and Issues.
Springer, United States of America, pp. 19-36.
Wallace, Michelle, Sheldon, Neroli, Cameron, Roslyn, & Lings, Ian
What do young Australian engineers want? Strategies to attract this talent to less glamorous industries.
Short, Tom & Harris, Roger (Eds.) Workforce Development : Strategies and Practices.
Springer, Singapore, pp. 33-44.