Items where Subject is "Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > MARKETING (150500)"

Subjects classification (32824)
- Australian and New Zealand Standard Research Classification (32824)
  - COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) (3628)
    - MARKETING (150500) (491)
      - Consumer-Oriented Product or Service Development (150501) (28)
      - Marketing Communications (150502) (130)
      - Marketing Management (incl. Strategy and Customer Relations) (150503) (80)
      - Marketing Measurement (150504) (11)
      - Marketing Research Methodology (150505) (11)
      - Marketing Theory (150506) (41)
      - Marketing not elsewhere classified (150599) (225)
      - Pricing (incl. Consumer Value Estimation) (150507) (2)

Group by: Authors/Creators | Item Type

Jump to: A | B | C | G | H | K | L | M | N | R | S | V | Z

Number of items at this level: 36.

A

Andrews, Lynda, Drennan, Judy, & Russell-Bennett, Rebekah (2012) Linking perceived value of mobile marketing with the experiential consumption of mobile phones. European Journal of Marketing, 46(3/4), pp. 357-386.

316

Andrews, Lynda, Russell-Bennett, Rebekah, & Drennan, Judy (2011) Capturing affective experiences using the SMS experience sampling (SMS-ES) method. International Journal of Market Research, 53(4), pp. 1-27.

168

B

Bianchi, Constanza (2003) Home depot in Chile: case study. In Proceedings of Annual CLADEA Conference 2003, CLADEA, Lima, Peru.

186

Bianchi, Constanza (2011) The growth and international expansion of an emerging market retailer in Latin America. Journal of Global Marketing, 24(4), pp. 357-379.

Bianchi, Constanza & Drennan, Judy (2012) Drivers of satisfaction and dissatisfaction for overseas service consumers : a critical incident technique approach. Australasian Marketing Journal, 20(1), pp. 97-107.

120

Briggs, Maxwell (2011) Pegasus Town : innovative marketing of a new property venture. Marketing Intelligence & Planning, 29(6), pp. 602-610.

C

Cathcart, Abby & Neale, Larry (2012) Using technology to facilitate grading consistency in large classes. Marketing Education Review, 22(1), pp. 11-14.

Chan, Taizan, Fielt, Erwin, Gable, Guy G., & Stark, Karen A. (2010) Business service management : service and service quality. [Working Paper]

247

Cornwell, T, Weeks, Clinton, & Roy, Donald (2005) Sponsorship-linked marketing: Opening the black box. Journal of Advertising, 34(2), pp. 21-42.

Cornwell, T., Humphreys, Michael, Maguire, Angela, Weeks, Clinton, & Tellegen, Cassandra (2006) Sponsorship-linked marketing: The role of articulation in memory. Journal of Consumer Research, 33(3), pp. 312-321.

776

Cornwell, T. Bettina, Weeks, Clinton S., & Roy, Donald P. (2007) Sponsorship-linked marketing : opening the black box. In Owens, Deborah L., Hausknecht, Douglas R., & Keillor, Bruce D. (Eds.) Marketing in the 21st Century: Integrated Marketing Communication. Praeger Publishers, pp. 241-280.

G

Gligorijevic, Barbara & Luck, Edwina (2012) Engaging social customers : influencing new marketing strategies for social media information sources. In Khachidze, Vasil, Wang, Tim, Sohail, Siddiqui, Liu, Vincent, Cappuccio, Sergio, & Lim, Alicia (Eds.) Engaging Social Customers : Influencing New Marketing Strategies for Social Media Information Sources : International Conference, iCETS 2012, Springerlink, Tianjin Tianyu Hotel, Tianjin, China, pp. 25-40.

H

Hatherell, William & Bartlett, Jennifer L. (2006) Positioning public relations as an academic discipline in Australia. Asia Pacific Public Relations Journal, 6(2), pp. 1-13.

116

Hourigan, Sally Rebecca & Bougoure, Ursula (2012) Towards a better understanding of fashion clothing involvement. Australasian Marketing Journal, 20, pp. 127-135.

K

Kerr, Gayle (2009) Apples, oranges and fruit salad : a Delphi study of the IMC educational mix. Journal of Marketing Communications, 15(2-3), pp. 119-137.

Kerr, Gayle F. (2005) From the account manager’s conscience to top-of-mind : account planning in Australia. In Purchase, Sharon (Ed.) Proceeding of ANZMAC 2005 : Broadening the Boundaries, School of Business, University of Western Australia, University of Western Australia, Fremantle, Western Australia.

125

Kropp, Fredric & Zolin, Roxanne (2005) Technological entrepreneurship and small business innovation research programs. Academy of Marketing Science Review, 2005(7), pp. 1-16.

L

Leo, Cheryl & Russell-Bennett, Rebekah (2012) Investigating Customer-Oriented Deviance (COD) from a frontline employee's perspective. Journal of Marketing Management, 28(7-8), pp. 865-886.

Lindgren, Timothy, Sinclair, Marta, & Miller, Dale (2010) Australian fashion designers: the potential nexus with China. Journal of Fashion Marketing and Management: an international journal, 14(4), pp. 598-614.

Lings, Ian N. (2004) Internal market orientation construct and consequences. Journal of Business Research, 57(4), pp. 405-413.

340

Lings, Ian N. & Owen, Kate M. (2007) Buying a sponsor's brand : the role of affective commitment to the sponsored team. Journal of Marketing Management, 23(5/6), pp. 483-496.

251

Luck, Edwina & Ginanti, Ayu (2013) Online environmental citizenship : blogs, green marketing and consumer sentiment in the 21st Century. Electronic Green Journal, 1(35), pp. 1-26.

M

Mathews, Shane & Bianchi, Constanza C. (2010) Internet usage, internet marketing intensity and international marketing growth. In Proceedings of the Global Marketing Conference : Marketing in a Turbulent Environment, Tokyo.

787

Mathews, Shane W., Healy, Marilyn J., & Wickramasekera, Rumintha (2012) The internetalisation of information, knowledge and interaction components of the firm’s internationalisation process. Journal of Marketing Management, 28(5-6), pp. 733-754.

McDonnell, John, Beatson, Amanda T., & Huang, Chih-Hsuan (2011) Investigating relationships between relationship quality, customer loyalty and cooperation : an empirical study of convenience stores' franchise chain systems. Asia Pacific Journal of Marketing and Logistics, 23(3), pp. 367-385.

133

Mehta, Amisha & Xavier, Robina (2008) Towards a generic skills learning model in public relations: student perspectives on self evaluation. Asia Pacific Public Relations Journal, 9, pp. 139-150.

N

Nguyen, Doan T., DeWitt, Tom, & Russell-Bennett, Rebekah (2012) Service convenience and social servicescape : retail vs hedonic setting. Journal of Services Marketing, 26(4), pp. 265-277.

R

Rothwell, Julia (2011) Bodies and language: process drama and intercultural language learning in a beginner language classroom. Research in Drama Education: the journal of applied theatre and performance, 16(4), pp. 575-594.

Rundle-Thiele, Sharyn & Russell-Bennett, Rebekah (2010) Patient influences on satisfaction and loyalty for GP services. Health Marketing Quarterly, 27(2), pp. 195-214.

119

Russell-Bennett, Rebekah, Hartel, Charmine, & Drennan, Judy (2010) Consumer satisfaction and redress with a government third-party complaints agency. Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behaviour, 23.

Russell-Bennett, Rebekah, Hartel, Charmine, Russell, Kay, & Previte, Josephine (2012) It's all about me! Emotional ambivalence Gen-Y blood-donors. In Mickelsson, Jacob & Helkkula, Anu (Eds.) Proceedings from the AMA SERVSIG Internaitional Service Research Conference, Hanken School of Economics, Helsinki, Finland, p. 43.

S

Silver, Jonathan D. (2010) The first global entertainment company : explaining Pathe's dominance in the pre-Hollywood film industry. Continuum: Journal of Media & Cultural Studies, 24(6), pp. 877-895.

190

Skitmore, Martin & Smyth, Hedley (2009) Marketing and pricing strategy. In Pryke, Stephen (Ed.) Construction Supply Chain Management: Concepts and Case Studies. Wiley- Blackwell, Oxford, England, pp. 92-112.

Solomon, Michael R., Dann, Stephen, Dann, Susan, & Russell-Bennett, Rebekah (2007) Consumer behaviour : buying, having, being. Pearson Education, Frenchs Forest, N.S.W..

V

van Dessel, Maria & Patti, Charles (2011) Just give me the facts? literalism versus symbolism in B2B advertising. In Advice from the Top : The Expert Guide to B2B Marketing. Dog Ear Publishing, Colorado, USA, pp. 111-119.

Z

Zainuddin, Nadia, Previte, Josephine, & Russell-Bennett, Rebekah (2011) A social marketing approach to value creation in a Well-Women’s health service. Journal of Marketing Management, 27(3-4), pp. 361-385.

This list was generated on Sat May 18 09:17:52 2013 EST.

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