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Items where Subject is "Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > MARKETING (150500)"

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Number of items at this level: 41.

Book

Solomon, Michael R., Dann, Stephen, Dann, Susan, & Russell-Bennett, Rebekah (2007) Consumer behaviour : buying, having, being. Pearson Education, Frenchs Forest, N.S.W..

Book Chapter

Cornwell, T. Bettina, Weeks, Clinton S., & Roy, Donald P. (2007) Sponsorship-linked marketing : opening the black box. In Owens, Deborah L., Hausknecht, Douglas R., & Keillor, Bruce D. (Eds.) Marketing in the 21st Century: Integrated Marketing Communication. Praeger Publishers, pp. 241-280.

Skitmore, Martin & Smyth, Hedley (2009) Marketing and pricing strategy. In Pryke, Stephen (Ed.) Construction Supply Chain Management: Concepts and Case Studies. Wiley- Blackwell, Oxford, England, pp. 92-112.
Number of citations in Scopus 2

van Dessel, Maria & Patti, Charles (2011) Just give me the facts? literalism versus symbolism in B2B advertising. In Advice from the Top : The Expert Guide to B2B Marketing. Dog Ear Publishing, Colorado, USA, pp. 111-119.

Journal Article

Andrews, Lynda, Drennan, Judy, & Russell-Bennett, Rebekah (2012) Linking perceived value of mobile marketing with the experiential consumption of mobile phones. European Journal of Marketing, 46(3/4), pp. 357-386.
Number of full-text downloads 515
Number of citations in Scopus 2

Andrews, Lynda, Russell-Bennett, Rebekah, & Drennan, Judy (2011) Capturing affective experiences using the SMS experience sampling (SMS-ES) method. International Journal of Market Research, 53(4), pp. 1-27.
Number of full-text downloads 263
Number of citations in Scopus 3

Bianchi, Constanza (2011) The growth and international expansion of an emerging market retailer in Latin America. Journal of Global Marketing, 24(4), pp. 357-379.
Number of full-text downloads 49

Bianchi, Constanza & Drennan, Judy (2012) Drivers of satisfaction and dissatisfaction for overseas service consumers : a critical incident technique approach. Australasian Marketing Journal, 20(1), pp. 97-107.
Number of full-text downloads 196
Number of citations in Scopus 1

Briggs, Maxwell (2011) Pegasus Town : innovative marketing of a new property venture. Marketing Intelligence & Planning, 29(6), pp. 602-610.

Cathcart, Abby & Neale, Larry (2012) Using technology to facilitate grading consistency in large classes. Marketing Education Review, 22(1), pp. 11-14.

Cornwell, T, Weeks, Clinton, & Roy, Donald (2005) Sponsorship-linked marketing: Opening the black box. Journal of Advertising, 34(2), pp. 21-42.
Number of citations in Web of Science® 60

Cornwell, T., Humphreys, Michael, Maguire, Angela, Weeks, Clinton, & Tellegen, Cassandra (2006) Sponsorship-linked marketing: The role of articulation in memory. Journal of Consumer Research, 33(3), pp. 312-321.
Number of full-text downloads 1,710
Number of citations in Scopus 49
Number of citations in Web of Science® 33

Hatherell, William & Bartlett, Jennifer L. (2006) Positioning public relations as an academic discipline in Australia. Asia Pacific Public Relations Journal, 6(2), pp. 1-13.
Number of full-text downloads 208

Hourigan, Sally Rebecca & Bougoure, Ursula (2012) Towards a better understanding of fashion clothing involvement. Australasian Marketing Journal, 20, pp. 127-135.
Number of full-text downloads 245
Number of citations in Scopus 2

Kerr, Gayle (2009) Apples, oranges and fruit salad : a Delphi study of the IMC educational mix. Journal of Marketing Communications, 15(2-3), pp. 119-137.
Number of full-text downloads 86
Number of citations in Scopus 1

Kropp, Fredric & Zolin, Roxanne (2005) Technological entrepreneurship and small business innovation research programs. Academy of Marketing Science Review, 2005(7), pp. 1-16.

Leo, Cheryl & Russell-Bennett, Rebekah (2012) Investigating Customer-Oriented Deviance (COD) from a frontline employee's perspective. Journal of Marketing Management, 28(7-8), pp. 865-886.
Number of citations in Scopus 1

Lindgren, Timothy, Sinclair, Marta, & Miller, Dale (2010) Australian fashion designers: the potential nexus with China. Journal of Fashion Marketing and Management: an international journal, 14(4), pp. 598-614.
Number of citations in Scopus 1

Lings, Ian N. (2004) Internal market orientation construct and consequences. Journal of Business Research, 57(4), pp. 405-413.
Number of full-text downloads 806
Number of citations in Scopus 69
Number of citations in Web of Science® 41

Lings, Ian N. & Owen, Kate M. (2007) Buying a sponsor's brand : the role of affective commitment to the sponsored team. Journal of Marketing Management, 23(5/6), pp. 483-496.
Number of full-text downloads 490

Luck, Edwina & Ginanti, Ayu (2013) Online environmental citizenship : blogs, green marketing and consumer sentiment in the 21st Century. Electronic Green Journal, 1(35), pp. 1-26.
Number of full-text downloads 153

Mathews, Shane W., Healy, Marilyn J., & Wickramasekera, Rumintha (2012) The internetalisation of information, knowledge and interaction components of the firm’s internationalisation process. Journal of Marketing Management, 28(5-6), pp. 733-754.
Number of full-text downloads 53
Number of citations in Scopus 2

McDonnell, John, Beatson, Amanda T., & Huang, Chih-Hsuan (2011) Investigating relationships between relationship quality, customer loyalty and cooperation : an empirical study of convenience stores' franchise chain systems. Asia Pacific Journal of Marketing and Logistics, 23(3), pp. 367-385.
Number of full-text downloads 242

McEniery, Ben (2014) Trade marks for the design and layout of retail premises. Australian Intellectual Property Journal, 24(3), pp. 167-185.
Number of full-text downloads 9

Mehta, Amisha & Xavier, Robina (2008) Towards a generic skills learning model in public relations: student perspectives on self evaluation. Asia Pacific Public Relations Journal, 9, pp. 139-150.
Number of full-text downloads 48

Nguyen, Doan T., DeWitt, Tom, & Russell-Bennett, Rebekah (2012) Service convenience and social servicescape : retail vs hedonic setting. Journal of Services Marketing, 26(4), pp. 265-277.

Pike, Steven D. & Page, Stephen (2014) Destination marketing organizations and destination marketing : a narrative analysis of the literature. Tourism Management, 41, pp. 202-227.
Number of citations in Scopus 1

Rothwell, Julia (2011) Bodies and language: process drama and intercultural language learning in a beginner language classroom. Research in Drama Education: the journal of applied theatre and performance, 16(4), pp. 575-594.
Number of citations in Scopus 1
Number of citations in Web of Science® 1

Rundle-Thiele, Sharyn & Russell-Bennett, Rebekah (2010) Patient influences on satisfaction and loyalty for GP services. Health Marketing Quarterly, 27(2), pp. 195-214.
Number of full-text downloads 202
Number of citations in Scopus 2

Russell-Bennett, Rebekah, Hartel, Charmine, & Drennan, Judy (2010) Consumer satisfaction and redress with a government third-party complaints agency. Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behaviour, 23.
Number of full-text downloads 119

Schuster, Lisa, Drennan, Judy, & Lings, Ian (2013) Consumer acceptance of m-wellbeing services : a social marketing perspective. European Journal of Marketing, 47(9), pp. 1439-1457.
Number of full-text downloads 58

Silver, Jonathan D. (2010) The first global entertainment company : explaining Pathe's dominance in the pre-Hollywood film industry. Continuum: Journal of Media & Cultural Studies, 24(6), pp. 877-895.
Number of full-text downloads 355

Zainuddin, Nadia, Previte, Josephine, & Russell-Bennett, Rebekah (2011) A social marketing approach to value creation in a Well-Women’s health service. Journal of Marketing Management, 27(3-4), pp. 361-385.
Number of full-text downloads 151
Number of citations in Scopus 4

Conference Paper

Bianchi, Constanza (2003) Home depot in Chile: case study. In Proceedings of Annual CLADEA Conference 2003, CLADEA, Lima, Peru.
Number of full-text downloads 289

Gligorijevic, Barbara & Luck, Edwina (2012) Engaging social customers : influencing new marketing strategies for social media information sources. In Khachidze, Vasil, Wang, Tim, Sohail, Siddiqui, Liu, Vincent, Cappuccio, Sergio, & Lim, Alicia (Eds.) Engaging Social Customers : Influencing New Marketing Strategies for Social Media Information Sources : International Conference, iCETS 2012, Springerlink, Tianjin Tianyu Hotel, Tianjin, China, pp. 25-40.

Johnston, Kim A. (2013) Enacting community engagement in consumer organisations : a study of Australian banks. In (Ed.) Public Relations Institute of Australia Research Colloquium, 17 November 2013, University of South Australia, Adelaide, SA. (Unpublished)
Number of full-text downloads 61

Kerr, Gayle F. (2005) From the account manager’s conscience to top-of-mind : account planning in Australia. In Purchase, Sharon (Ed.) Proceeding of ANZMAC 2005 : Broadening the Boundaries, School of Business, University of Western Australia, University of Western Australia, Fremantle, Western Australia.
Number of full-text downloads 156

Letheren, Kate & Kuhn, Kerri-Ann (2013) I’m friends with Louie the Fly, not Mortein : Conceptualising the new brand relationships on social media. In Campbell, Colin & Ma, Junzhao (Eds.) Looking Forward, Looking Back : Drawing on the Past to Shape the Future of Marketing : Proceedings of the 16th Biennial World Marketing Congress, Academy of Marketing Science, Monash University, Melbourne.

Mathews, Shane & Bianchi, Constanza C. (2010) Internet usage, internet marketing intensity and international marketing growth. In Proceedings of the Global Marketing Conference : Marketing in a Turbulent Environment, Tokyo.
Number of full-text downloads 909

Russell-Bennett, Rebekah, Hartel, Charmine, Russell, Kay, & Previte, Josephine (2012) It's all about me! Emotional ambivalence Gen-Y blood-donors. In Mickelsson, Jacob & Helkkula, Anu (Eds.) Proceedings from the AMA SERVSIG Internaitional Service Research Conference, Hanken School of Economics, Helsinki, Finland, p. 43.

Working Paper

Chan, Taizan, Fielt, Erwin, Gable, Guy G., & Stark, Karen A. (2010) Business service management : service and service quality. Smart Services CRC Pty Ltd, Eveleigh NSW, Australia. [Working Paper]
Number of full-text downloads 281

This list was generated on Sat Apr 12 11:42:53 2014 EST.