Items where Subject is "Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > MARKETING (150500)"

Subjects classification (27186)
- Australian and New Zealand Standard Research Classification (27186)
  - COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) (3227)
    - MARKETING (150500) (466)
      - Consumer-Oriented Product or Service Development (150501) (25)
      - Marketing Communications (150502) (126)
      - Marketing Management (incl. Strategy and Customer Relations) (150503) (75)
      - Marketing Measurement (150504) (9)
      - Marketing Research Methodology (150505) (8)
      - Marketing Theory (150506) (39)
      - Marketing not elsewhere classified (150599) (223)
      - Pricing (incl. Consumer Value Estimation) (150507) (1)

Jump to: Book | Book Chapter | Journal Article | Conference Paper | Working Paper

Number of items at this level: 28.

Book

Solomon, Michael R., Dann, Stephen, Dann, Susan, & Russell-Bennett, Rebekah (2007) Consumer behaviour : buying, having, being. Pearson Education, Frenchs Forest, N.S.W..

Book Chapter

Cornwell, T. Bettina, Weeks, Clinton S., & Roy, Donald P. (2007) Sponsorship-linked marketing : opening the black box. In Owens, Deborah L., Hausknecht, Douglas R., & Keillor, Bruce D. (Eds.) Marketing in the 21st Century: Integrated Marketing Communication. Praeger Publishers, pp. 241-280.

Skitmore, Martin & Smyth, Hedley (2009) Marketing and pricing strategy. In Pryke, Stephen (Ed.) Construction Supply Chain Management: Concepts and Case Studies. Wiley- Blackwell, Oxford, England, pp. 92-112.

Journal Article

Andrews, Lynda, Drennan, Judy, & Russell-Bennett, Rebekah (2012) Linking perceived value of mobile marketing with the experiential consumption of mobile phones. European Journal of Marketing, 46(3/4).

100

Andrews, Lynda, Russell-Bennett, Rebekah, & Drennan, Judy (2011) Capturing affective experiences using the SMS experience sampling (SMS-ES) method. International Journal of Market Research, 53(4), pp. 1-27.

Bianchi, Constanza (2011) The growth and international expansion of an emerging market retailer in Latin America. Journal of Global Marketing, 24(4), pp. 357-379.

Bianchi, Constanza & Drennan, Judy (2012) Drivers of satisfaction and dissatisfaction for overseas service consumers : a critical incident technique approach. Australasian Marketing Journal, 20(1), pp. 97-107.

Cathcart, Abby & Neale, Larry (2012) Using technology to facilitate grading consistency in large classes. Marketing Education Review, 22(1), pp. 9-12.

Cornwell, T, Weeks, Clinton, & Roy, Donald (2005) Sponsorship-linked marketing: Opening the black box. Journal of Advertising, 34(2), pp. 21-42.

Cornwell, T., Humphreys, Michael, Maguire, Angela, Weeks, Clinton, & Tellegen, Cassandra (2006) Sponsorship-linked marketing: The role of articulation in memory. Journal of Consumer Research, 33(3), pp. 312-321.

187

Hatherell, William & Bartlett, Jennifer L. (2006) Positioning public relations as an academic discipline in Australia. Asia Pacific Public Relations Journal, 6(2), pp. 1-13.

Kerr, Gayle (2009) Apples, oranges and fruit salad : a Delphi study of the IMC educational mix. Journal of Marketing Communications, 15(2-3), pp. 119-137.

Kropp, Fredric & Zolin, Roxanne (2005) Technological entrepreneurship and small business innovation research programs. Academy of Marketing Science Review, 2005(7), pp. 1-16.

Lindgren, Tim, Sinclair, Marta, & Miller, Dale (2010) Australian fashion designers: the potential nexus with China. Journal of Fashion Marketing and Management: an international journal, 14(4), pp. 598-614.

Lings, Ian N. (2004) Internal market orientation construct and consequences. Journal of Business Research, 57(4), pp. 405-413.

Lings, Ian N. & Owen, Kate M. (2007) Buying a sponsor's brand : the role of affective commitment to the sponsored team. Journal of Marketing Management, 23(5/6), pp. 483-496.

135

Mathews, Shane W., Healy, Marilyn J., & Wickramasekera, Rumintha (2012) The internetalisation of information, knowledge and interaction components of the firm’s internationalisation process. Journal of Marketing Management, 28(5-6), pp. 733-754.

McDonnell, John, Beatson, Amanda T., & Huang, Chih-Hsuan (2011) Investigating relationships between relationship quality, customer loyalty and cooperation : an empirical study of convenience stores' franchise chain systems. Asia Pacific Journal of Marketing and Logistics, 23(3), pp. 367-385.

Mehta, Amisha & Xavier, Robina (2008) Towards a generic skills learning model in public relations: student perspectives on self evaluation. Asia Pacific Public Relations Journal, 9, pp. 139-150.

Mehta, Amisha M. & Xavier, Robina J. (2008) Towards a generic skills learning model in public relations. Asia Pacific Public Relations Journal, 9.

Rundle-Thiele, Sharyn & Russell-Bennett, Rebekah (2010) Patient influences on satisfaction and loyalty for GP services. Health Marketing Quarterly, 27(2), pp. 195-214.

Russell-Bennett, Rebekah, Hartel, Charmine, & Drennan, Judy (2010) Consumer satisfaction and redress with a government third-party complaints agency. Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behaviour, 23.

Silver, Jonathan D. (2010) The first global entertainment company : explaining Pathe's dominance in the pre-Hollywood film industry. Continuum: Journal of Media & Cultural Studies, 24(6), pp. 877-895.

160

Zainuddin, Nadia, Previte, Josephine, & Russell-Bennett, Rebekah (2011) A social marketing approach to value creation in a Well-Women’s health service. Journal of Marketing Management, 27(3-4), pp. 361-385.

Conference Paper

Bianchi, Constanza (2003) Home depot in Chile: case study. In Proceedings of Annual CLADEA Conference 2003, CLADEA, Lima, Peru.

107

Kerr, Gayle F. (2005) From the account manager’s conscience to top-of-mind : account planning in Australia. In Purchase, Sharon (Ed.) Proceeding of ANZMAC 2005 : Broadening the Boundaries, School of Business, University of Western Australia, University of Western Australia, Fremantle, Western Australia.

Mathews, Shane & Bianchi, Constanza C. (2010) Internet usage, internet marketing intensity and international marketing growth. In Proceedings of the Global Marketing Conference : Marketing in a Turbulent Environment, Tokyo.

691

Working Paper

Chan, Taizan, Fielt, Erwin, Gable, Guy G., & Stark, Karen A. (2010) Business service management : service and service quality. [Working Paper]

211

This list was generated on Sat May 26 07:44:18 2012 EST.

Export as	RSS 1.0 Atom RSS 2.0