Items where Subject is "Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > MARKETING (150500)"

Subjects classification (32894)
- Australian and New Zealand Standard Research Classification (32894)
  - COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) (3630)
    - MARKETING (150500) (491)
      - Consumer-Oriented Product or Service Development (150501) (28)
      - Marketing Communications (150502) (130)
      - Marketing Management (incl. Strategy and Customer Relations) (150503) (80)
      - Marketing Measurement (150504) (11)
      - Marketing Research Methodology (150505) (11)
      - Marketing Theory (150506) (41)
      - Marketing not elsewhere classified (150599) (225)
      - Pricing (incl. Consumer Value Estimation) (150507) (2)

Jump to: Book | Book Chapter | Journal Article | Conference Paper | Working Paper

Number of items at this level: 36.

Book

Solomon, Michael R., Dann, Stephen, Dann, Susan, & Russell-Bennett, Rebekah (2007) Consumer behaviour : buying, having, being. Pearson Education, Frenchs Forest, N.S.W..

Book Chapter

Cornwell, T. Bettina, Weeks, Clinton S., & Roy, Donald P. (2007) Sponsorship-linked marketing : opening the black box. In Owens, Deborah L., Hausknecht, Douglas R., & Keillor, Bruce D. (Eds.) Marketing in the 21st Century: Integrated Marketing Communication. Praeger Publishers, pp. 241-280.

Skitmore, Martin & Smyth, Hedley (2009) Marketing and pricing strategy. In Pryke, Stephen (Ed.) Construction Supply Chain Management: Concepts and Case Studies. Wiley- Blackwell, Oxford, England, pp. 92-112.

van Dessel, Maria & Patti, Charles (2011) Just give me the facts? literalism versus symbolism in B2B advertising. In Advice from the Top : The Expert Guide to B2B Marketing. Dog Ear Publishing, Colorado, USA, pp. 111-119.

Journal Article

Andrews, Lynda, Drennan, Judy, & Russell-Bennett, Rebekah (2012) Linking perceived value of mobile marketing with the experiential consumption of mobile phones. European Journal of Marketing, 46(3/4), pp. 357-386.

319

Andrews, Lynda, Russell-Bennett, Rebekah, & Drennan, Judy (2011) Capturing affective experiences using the SMS experience sampling (SMS-ES) method. International Journal of Market Research, 53(4), pp. 1-27.

169

Bianchi, Constanza (2011) The growth and international expansion of an emerging market retailer in Latin America. Journal of Global Marketing, 24(4), pp. 357-379.

Bianchi, Constanza & Drennan, Judy (2012) Drivers of satisfaction and dissatisfaction for overseas service consumers : a critical incident technique approach. Australasian Marketing Journal, 20(1), pp. 97-107.

122

Briggs, Maxwell (2011) Pegasus Town : innovative marketing of a new property venture. Marketing Intelligence & Planning, 29(6), pp. 602-610.

Cathcart, Abby & Neale, Larry (2012) Using technology to facilitate grading consistency in large classes. Marketing Education Review, 22(1), pp. 11-14.

Cornwell, T, Weeks, Clinton, & Roy, Donald (2005) Sponsorship-linked marketing: Opening the black box. Journal of Advertising, 34(2), pp. 21-42.

Cornwell, T., Humphreys, Michael, Maguire, Angela, Weeks, Clinton, & Tellegen, Cassandra (2006) Sponsorship-linked marketing: The role of articulation in memory. Journal of Consumer Research, 33(3), pp. 312-321.

791

Hatherell, William & Bartlett, Jennifer L. (2006) Positioning public relations as an academic discipline in Australia. Asia Pacific Public Relations Journal, 6(2), pp. 1-13.

117

Hourigan, Sally Rebecca & Bougoure, Ursula (2012) Towards a better understanding of fashion clothing involvement. Australasian Marketing Journal, 20, pp. 127-135.

Kerr, Gayle (2009) Apples, oranges and fruit salad : a Delphi study of the IMC educational mix. Journal of Marketing Communications, 15(2-3), pp. 119-137.

Kropp, Fredric & Zolin, Roxanne (2005) Technological entrepreneurship and small business innovation research programs. Academy of Marketing Science Review, 2005(7), pp. 1-16.

Leo, Cheryl & Russell-Bennett, Rebekah (2012) Investigating Customer-Oriented Deviance (COD) from a frontline employee's perspective. Journal of Marketing Management, 28(7-8), pp. 865-886.

Lindgren, Timothy, Sinclair, Marta, & Miller, Dale (2010) Australian fashion designers: the potential nexus with China. Journal of Fashion Marketing and Management: an international journal, 14(4), pp. 598-614.

Lings, Ian N. (2004) Internal market orientation construct and consequences. Journal of Business Research, 57(4), pp. 405-413.

357

Lings, Ian N. & Owen, Kate M. (2007) Buying a sponsor's brand : the role of affective commitment to the sponsored team. Journal of Marketing Management, 23(5/6), pp. 483-496.

251

Luck, Edwina & Ginanti, Ayu (2013) Online environmental citizenship : blogs, green marketing and consumer sentiment in the 21st Century. Electronic Green Journal, 1(35), pp. 1-26.

Mathews, Shane W., Healy, Marilyn J., & Wickramasekera, Rumintha (2012) The internetalisation of information, knowledge and interaction components of the firm’s internationalisation process. Journal of Marketing Management, 28(5-6), pp. 733-754.

McDonnell, John, Beatson, Amanda T., & Huang, Chih-Hsuan (2011) Investigating relationships between relationship quality, customer loyalty and cooperation : an empirical study of convenience stores' franchise chain systems. Asia Pacific Journal of Marketing and Logistics, 23(3), pp. 367-385.

140

Mehta, Amisha & Xavier, Robina (2008) Towards a generic skills learning model in public relations: student perspectives on self evaluation. Asia Pacific Public Relations Journal, 9, pp. 139-150.

Nguyen, Doan T., DeWitt, Tom, & Russell-Bennett, Rebekah (2012) Service convenience and social servicescape : retail vs hedonic setting. Journal of Services Marketing, 26(4), pp. 265-277.

Rothwell, Julia (2011) Bodies and language: process drama and intercultural language learning in a beginner language classroom. Research in Drama Education: the journal of applied theatre and performance, 16(4), pp. 575-594.

Rundle-Thiele, Sharyn & Russell-Bennett, Rebekah (2010) Patient influences on satisfaction and loyalty for GP services. Health Marketing Quarterly, 27(2), pp. 195-214.

119

Russell-Bennett, Rebekah, Hartel, Charmine, & Drennan, Judy (2010) Consumer satisfaction and redress with a government third-party complaints agency. Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behaviour, 23.

Silver, Jonathan D. (2010) The first global entertainment company : explaining Pathe's dominance in the pre-Hollywood film industry. Continuum: Journal of Media & Cultural Studies, 24(6), pp. 877-895.

191

Zainuddin, Nadia, Previte, Josephine, & Russell-Bennett, Rebekah (2011) A social marketing approach to value creation in a Well-Women’s health service. Journal of Marketing Management, 27(3-4), pp. 361-385.

Conference Paper

Bianchi, Constanza (2003) Home depot in Chile: case study. In Proceedings of Annual CLADEA Conference 2003, CLADEA, Lima, Peru.

188

Gligorijevic, Barbara & Luck, Edwina (2012) Engaging social customers : influencing new marketing strategies for social media information sources. In Khachidze, Vasil, Wang, Tim, Sohail, Siddiqui, Liu, Vincent, Cappuccio, Sergio, & Lim, Alicia (Eds.) Engaging Social Customers : Influencing New Marketing Strategies for Social Media Information Sources : International Conference, iCETS 2012, Springerlink, Tianjin Tianyu Hotel, Tianjin, China, pp. 25-40.

Kerr, Gayle F. (2005) From the account manager’s conscience to top-of-mind : account planning in Australia. In Purchase, Sharon (Ed.) Proceeding of ANZMAC 2005 : Broadening the Boundaries, School of Business, University of Western Australia, University of Western Australia, Fremantle, Western Australia.

125

Mathews, Shane & Bianchi, Constanza C. (2010) Internet usage, internet marketing intensity and international marketing growth. In Proceedings of the Global Marketing Conference : Marketing in a Turbulent Environment, Tokyo.

790

Russell-Bennett, Rebekah, Hartel, Charmine, Russell, Kay, & Previte, Josephine (2012) It's all about me! Emotional ambivalence Gen-Y blood-donors. In Mickelsson, Jacob & Helkkula, Anu (Eds.) Proceedings from the AMA SERVSIG Internaitional Service Research Conference, Hanken School of Economics, Helsinki, Finland, p. 43.

Working Paper

Chan, Taizan, Fielt, Erwin, Gable, Guy G., & Stark, Karen A. (2010) Business service management : service and service quality. [Working Paper]

248

This list was generated on Sat May 25 09:17:47 2013 EST.

Export as	RSS 1.0 Atom RSS 2.0