Items where Subject is "Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > MARKETING (150500)"
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- Subjects classification (39505)
- Australian and New Zealand Standard Research Classification (39505)
- COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) (4104)
- MARKETING (150500) (541)
- COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) (4104)
- Australian and New Zealand Standard Research Classification (39505)
Group by: Authors/Creators | Item Type
Number of items at this level: 62.
Solomon, Michael R., Dann, Stephen, Dann, Susan, & Russell-Bennett, Rebekah (2007) Consumer behaviour : buying, having, being. Pearson Education, Frenchs Forest, N.S.W..
Cornwell, T. Bettina, Weeks, Clinton S., & Roy, Donald P. (2007) Sponsorship-linked marketing : opening the black box. In Owens, Deborah L., Hausknecht, Douglas R., & Keillor, Bruce D. (Eds.) Marketing in the 21st Century: Integrated Marketing Communication. Praeger Publishers, pp. 241-280.
Skitmore, Martin & Smyth, Hedley (2009) Marketing and pricing strategy. In Pryke, Stephen (Ed.) Construction Supply Chain Management: Concepts and Case Studies. Wiley- Blackwell, Oxford, England, pp. 92-112.
Wallace, Michelle, Lings, Ian, Cameron, Roslyn, & Sheldon, Neroli (2014) Attracting and Retaining Staff : The Role of Branding and Industry Image. In Harris, Roger & Short, Tom (Eds.) Workforce Development : Perspectives and Issues. Springer, United States of America, pp. 19-36.
Wallace, Michelle, Sheldon, Neroli, Cameron, Roslyn, & Lings, Ian (2014) What do young Australian engineers want? Strategies to attract this talent to less glamorous industries. In Short, Tom & Harris, Roger (Eds.) Workforce Development : Strategies and Practices. Springer, Singapore, pp. 33-44.
van Dessel, Maria & Patti, Charles (2011) Just give me the facts? literalism versus symbolism in B2B advertising. In Advice from the Top : The Expert Guide to B2B Marketing. Dog Ear Publishing, Colorado, USA, pp. 111-119.
Andrews, Lynda, Drennan, Judy, & Russell-Bennett, Rebekah (2012) Linking perceived value of mobile marketing with the experiential consumption of mobile phones. European Journal of Marketing, 46(3/4), pp. 357-386.
Andrews, Lynda, Russell-Bennett, Rebekah, & Drennan, Judy (2011) Capturing affective experiences using the SMS experience sampling (SMS-ES) method. International Journal of Market Research, 53(4), pp. 1-27.
Bianchi, Constanza (2011) The growth and international expansion of an emerging market retailer in Latin America. Journal of Global Marketing, 24(4), pp. 357-379.
Bianchi, Constanza & Drennan, Judy (2012) Drivers of satisfaction and dissatisfaction for overseas service consumers : a critical incident technique approach. Australasian Marketing Journal, 20(1), pp. 97-107.
Briggs, Maxwell (2011) Pegasus Town : innovative marketing of a new property venture. Marketing Intelligence & Planning, 29(6), pp. 602-610.
Cathcart, Abby & Neale, Larry (2012) Using technology to facilitate grading consistency in large classes. Marketing Education Review, 22(1), pp. 11-14.
Chapple, Larelle & Humphrey, Jacquelyn E. (2013) Does board gender diversity have a financial impact? Evidence using stock portfolio performance. Journal of Business Ethics.
Chell, Kathleen & Mortimer, Gary (2014) Investigating online recognition for blood donor retention : an experiential donor value approach. International Journal of Nonprofit and Voluntary Sector Marketing, 19(2), pp. 143-163.
Chen, Ching-Yaw, Sok, Phyra, & Sok, Keomony (2007) Exploring potential factors leading to effective training : an exclusive study on commercial banks in Cambodia. Journal of Management Development, 26(9), pp. 843-856.
Chens, Ching-Yaw, Sok, Phyra, & Sok, Keomony (2008) Evaluating the competitiveness of the tourism industry in Cambodia : self-assessment from professionals. Asia Pacific Journal of Tourism Research, 13(1), pp. 41-66.
Cornwell, T, Weeks, Clinton, & Roy, Donald (2005) Sponsorship-linked marketing: Opening the black box. Journal of Advertising, 34(2), pp. 21-42.
Cornwell, T., Humphreys, Michael, Maguire, Angela, Weeks, Clinton, & Tellegen, Cassandra (2006) Sponsorship-linked marketing: The role of articulation in memory. Journal of Consumer Research, 33(3), pp. 312-321.
Hatherell, William & Bartlett, Jennifer L. (2006) Positioning public relations as an academic discipline in Australia. Asia Pacific Public Relations Journal, 6(2), pp. 1-13.
Hogan, Stephen P., Perks, Keith J., & Russell-Bennett, Rebekah (2014) Identifying the key sociocultural influences on drinking behavior in high and moderate binge-drinking countries and the public policy implications. Journal of Public Policy & Marketing, 33(1), pp. 93-107.
Hourigan, Sally Rebecca & Bougoure, Ursula (2012) Towards a better understanding of fashion clothing involvement. Australasian Marketing Journal, 20, pp. 127-135.
Karanges, Emma R., Beatson, Amanda, Johnston, Kim A., & Lings, Ian (2014) Optimizing employee engagement with internal communication : a social exchange perspective. Journal of Business Market Management, 7(2), pp. 329-253.
Kerr, Gayle (2009) Apples, oranges and fruit salad : a Delphi study of the IMC educational mix. Journal of Marketing Communications, 15(2-3), pp. 119-137.
Kerr, Gayle F. & Patti, Charles (2013) Strategic IMC : from abstract concept to marketing management tool. Journal of Marketing Communications. (In Press)
Kropp, Fredric & Zolin, Roxanne (2005) Technological entrepreneurship and small business innovation research programs. Academy of Marketing Science Review, 2005(7), pp. 1-16.
Leo, Cheryl & Russell-Bennett, Rebekah (2012) Investigating Customer-Oriented Deviance (COD) from a frontline employee's perspective. Journal of Marketing Management, 28(7-8), pp. 865-886.
Lindgren, Timothy, Sinclair, Marta, & Miller, Dale (2010) Australian fashion designers: the potential nexus with China. Journal of Fashion Marketing and Management: an international journal, 14(4), pp. 598-614.
Lings, Ian, Durden, Geoffrey, Lee, Nick, & Cadogan, John W. (2014) Socio-emotional and operational demands on service employees. Journal of Business Research, 67(10), pp. 2132-2138.
Lings, Ian N. (2004) Internal market orientation construct and consequences. Journal of Business Research, 57(4), pp. 405-413.
Lings, Ian N. & Owen, Kate M. (2007) Buying a sponsor's brand : the role of affective commitment to the sponsored team. Journal of Marketing Management, 23(5/6), pp. 483-496.
Luck, Edwina & Ginanti, Ayu (2013) Online environmental citizenship : blogs, green marketing and consumer sentiment in the 21st Century. Electronic Green Journal, 1(35), pp. 1-26.
Mathews, Shane W., Healy, Marilyn J., & Wickramasekera, Rumintha (2012) The internetalisation of information, knowledge and interaction components of the firm’s internationalisation process. Journal of Marketing Management, 28(5-6), pp. 733-754.
McDonnell, John, Beatson, Amanda T., & Huang, Chih-Hsuan (2011) Investigating relationships between relationship quality, customer loyalty and cooperation : an empirical study of convenience stores' franchise chain systems. Asia Pacific Journal of Marketing and Logistics, 23(3), pp. 367-385.
McEniery, Ben (2014) Trade marks for the design and layout of retail premises. Australian Intellectual Property Journal, 24(3), pp. 167-185.
Mehta, Amisha & Xavier, Robina (2008) Towards a generic skills learning model in public relations: student perspectives on self evaluation. Asia Pacific Public Relations Journal, 9, pp. 139-150.
Neale, Larry, Bellman, Steven, Treleaven-Hassard, Shiree, & Robinson, Jennifer A. (2013) Unlocking the "reminder" potential when viewers pause programs : results from a laboratory test of a new online medium. Journal of Advertising Research, 53(4), pp. 444-454.
Nguyen, Doan T., DeWitt, Tom, & Russell-Bennett, Rebekah (2012) Service convenience and social servicescape : retail vs hedonic setting. Journal of Services Marketing, 26(4), pp. 265-277.
O'Cass, A. & Sok, P. (2013) The role of intellectual resources, product innovation capability, reputational resources and marketing capability combinations in SME growth. International Small Business Journal. (In Press)
O'Cass, Aron & Sok, Phyra (2012) Examining the role of within functional area resource–capability complementarity in achieving customer and product-based performance outcomes. Journal of Strategic Marketing, 20(4), pp. 345-363.
O'Cass, Aron & Sok, Phyra (2013) Exploring innovation driven value creation in B2B service firms : The roles of the manager, employees, and customers in value creation. Journal of Business Research, 66(8), pp. 1074-1084.
Pike, Steven D. & Page, Stephen (2014) Destination marketing organizations and destination marketing : a narrative analysis of the literature. Tourism Management, 41, pp. 202-227.
Poch, Rebecca & Martin, Brett (2014) Effects of intrinsic and extrinsic motivation on user-generated content. Journal of Strategic Marketing. (In Press)
Rahim, Mia Mahmudur & Alam, Shawkat (2013) Convergence of corporate social responsibility and corporate governance in weak economies : the case of Bangladesh. Journal of Business Ethics.
Rothwell, Julia (2011) Bodies and language: process drama and intercultural language learning in a beginner language classroom. Research in Drama Education: the journal of applied theatre and performance, 16(4), pp. 575-594.
Rundle-Thiele, Sharyn & Russell-Bennett, Rebekah (2010) Patient influences on satisfaction and loyalty for GP services. Health Marketing Quarterly, 27(2), pp. 195-214.
Russell-Bennett, Rebekah, Hartel, Charmine, & Drennan, Judy (2010) Consumer satisfaction and redress with a government third-party complaints agency. Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behaviour, 23.
Schuster, Lisa, Drennan, Judy, & Lings, Ian (2013) Consumer acceptance of m-wellbeing services : a social marketing perspective. European Journal of Marketing, 47(9), pp. 1439-1457.
Silver, Jonathan D. (2010) The first global entertainment company : explaining Pathe's dominance in the pre-Hollywood film industry. Continuum: Journal of Media & Cultural Studies, 24(6), pp. 877-895.
Sok, Phyra & O'Cass, Aron (2011) Achieving superior innovation-based performance outcomes in SMEs through innovation resource–capability complementarity. Industrial Marketing Management, 40(8), pp. 1285-1293.
Sok, Phyra & O'Cass, Aron (2011) Understanding service firms brand value creation : a multilevel perspective including the overarching role of service brand marketing capability. Journal of Services Marketing, 25(7), pp. 528-539.
Sok, Phyra, O’Cass, Aron, & Sok, Keo Mony (2013) Achieving superior SME performance : overarching role of marketing, innovation, and learning capabilities. Australasian Marketing Journal, 21(3), pp. 161-167.
Strong, Carolyn A. & Martin, Brett A.S. (2014) Effects of perspective taking and entitlement on consumers. Journal of Business Research, 67(9), pp. 1817-1823.
Zainuddin, Nadia, Previte, Josephine, & Russell-Bennett, Rebekah (2011) A social marketing approach to value creation in a Well-Women’s health service. Journal of Marketing Management, 27(3-4), pp. 361-385.
Beede, Park, Boddewyn, Jean, Dickinson, Sonia, Kerr, Gayle F., Mortimer, Kathleen, & Waller, David (2013) Towards a global framework for advertising self regulation. In Campbell, Colin & Ma, Junzhao (Eds.) Proceedings of the 16th Biennial World Marketing Congress - Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing, Academy of Marketing Science, Monash University, Melbourne, VIC, pp. 620-621.
Bianchi, Constanza (2003) Home depot in Chile: case study. In Proceedings of Annual CLADEA Conference 2003, CLADEA, Lima, Peru.
Gligorijevic, Barbara & Luck, Edwina (2012) Engaging social customers : influencing new marketing strategies for social media information sources. In Khachidze, Vasil, Wang, Tim, Sohail, Siddiqui, Liu, Vincent, Cappuccio, Sergio, & Lim, Alicia (Eds.) Engaging Social Customers : Influencing New Marketing Strategies for Social Media Information Sources : International Conference, iCETS 2012, Springerlink, Tianjin Tianyu Hotel, Tianjin, China, pp. 25-40.
Johnston, Kim A. (2013) Enacting community engagement in consumer organisations : a study of Australian banks. In (Ed.) Public Relations Institute of Australia Research Colloquium, 17 November 2013, University of South Australia, Adelaide, SA. (Unpublished)
Kerr, Gayle F. (2005) From the account manager’s conscience to top-of-mind : account planning in Australia. In Purchase, Sharon (Ed.) Proceeding of ANZMAC 2005 : Broadening the Boundaries, School of Business, University of Western Australia, University of Western Australia, Fremantle, Western Australia.
Letheren, Kate & Kuhn, Kerri-Ann (2013) I’m friends with Louie the Fly, not Mortein : Conceptualising the new brand relationships on social media. In Campbell, Colin & Ma, Junzhao (Eds.) Looking Forward, Looking Back : Drawing on the Past to Shape the Future of Marketing : Proceedings of the 16th Biennial World Marketing Congress, Academy of Marketing Science, Monash University, Melbourne.
Mathews, Shane & Bianchi, Constanza C. (2010) Internet usage, internet marketing intensity and international marketing growth. In Proceedings of the Global Marketing Conference : Marketing in a Turbulent Environment, Tokyo.
Russell-Bennett, Rebekah, Hartel, Charmine, Russell, Kay, & Previte, Josephine (2012) It's all about me! Emotional ambivalence Gen-Y blood-donors. In Mickelsson, Jacob & Helkkula, Anu (Eds.) Proceedings from the AMA SERVSIG Internaitional Service Research Conference, Hanken School of Economics, Helsinki, Finland, p. 43.
Chan, Taizan, Fielt, Erwin, Gable, Guy G., & Stark, Karen A. (2010) Business service management : service and service quality. Smart Services CRC Pty Ltd, Eveleigh NSW, Australia. [Working Paper]