Items where Subject is "Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > MARKETING (150500) > Consumer-Oriented Product or Service Development (150501)"
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Number of items at this level: 32.
Baazeem, Thamer, Neale, Larry, & Mortimer, Gary (2013) The impact of consumer religiosity on consumer perceptions of risk. In Society for Marketing Advances Conference, 29 October - 2 November 2013, South Carolina. (Unpublished)
Bennett, Matthew John-Paul, Doshi, Shyam, & Vale, Gilson (2009) A FR.E.S.H idea. (Unpublished)
Bougoure, Ursula & Lee, Bernard (2008) Service quality : a study of retail service encounters in Hong Kong. In European Marketing Academy Conference, 27-30 May 2008, University of Brighton, Brighton.
Bougoure, Ursula & Lee, Bernard (2009) Service quality in Hong Kong : wet markets vs super markets. British Food Journal, 111(1), pp. 70-79.
Chell, Kathleen & Mortimer, Gary (2013) Give some, get some: investigating the relationship between conspicuous donation behaviour on social media and customer value in a blood donation context. In Australia New Zealand Marketing Academy Conference (ANZMAC), 1-4 December 2013, University of Auckland Business School, Auckland.
Drennan, Judy, Luck, Edwina M., & Wiyanto, Tifani (2008) Love as a commodity : human branding in the online dating context. In 37th EMAC Conference : Marketing Landscapes : A Pause for Thought, 27-30 May 2008, University of Brighton, Brighton. (Unpublished)
Drennan, Judy & McColl-Kennedy, Janet R. (2003) The relationship between Internet use and perceived performance in retail and professional service firms. Journal of Services Marketing, 17(3), pp. 295-311.
Drennan, Judy & Mort, Gillian (2004) Consumer acceptance of m-services : Marketing implcations. In 33rd European Marketing Academy Conference, 2004, Murcia .
Drennan, Judy & Mort, Gillian (2003) Examination of the influence of personal attributes on consumer use on m-services. In ANZMAC 2003 Conference, Adelaide, South Australia.
Fielt, Erwin (2012) A ‘service logic’ rationale for business model innovation. In EURAM Annual Conference 2012, 6-8 June 2012, Erasmus University, Rotterdam. (Unpublished)
Galliford, Bryan & Peloso, Antony (2003) The Certain, or the Unknown? Learner Choices and their Antecedents. In Kehoe, William & Whitten, Linda (Eds.) 2003 Proceedings of Advances in Marketing: Pedagogy, Philosophy and Processes, 4-8 November 2003, New Orleans, Louisiana, USA.
Karlsen, Cecilie & Peloso, Antony (2003) The Influence of Internal Communication Quality on the Franchisor, Franchise, Employee and External Customer Relationships. In Kehoe, William & k Whitten, Linda (Eds.) 2003 Proceedings of Advances in Marketing: Pedagogy, Philosophy and Processes, 4-8 November 2003, New Orleans, Louisiana, USA.
Leung, Lai-Cheung & Bougoure, Ursula (2008) The effects of brand relationships on brand consideration and brand equity for services. In ANZMAC 2008, 1-3 December 2008, University of Western Sydney, Sydney.
Morse, Alexander & Peloso, Antony (2003) A Self-Determination Approach to Understanding the Protection and Attainment of Delayed, High Cost Goals. In Rachel Kennedy, Dr (Ed.) Celebration of Ehrenberg and Bass: Marketing Discoveries , Knowledge and Contribution, 1-3 December 2003, Adelaide, South Australia.
Morse, Alexander, Peloso, Antony, & Sambath, Vathany (2003) The Antecedent Role of Individual Differences in Motivation, Perseverance and the Protection of High Innovation Goals. In Kehoe, William & Whitten, Linda (Eds.) 2003 Proceedings of Advances in Marketing: Pedagogy, Philosophy and Processes, 4-8 Novemeber 2003, New Orleans, Louisiana, USA.
Mortimer, Gary (2012) Rolling in the aisles : a comparative study of male and female grocery shopper typologies. The International Review of Retail, Distribution and Consumer Research.
Mortimer, Gary & Chell, Kathleen (2013) What's in it for me? Virtual conspicuous donation strategies as a source of value in blood donation. In World Social Marketing Conference 2013, 21-23 April 2013, Westin Harbour Castle, Toronto, Canada. (Unpublished)
Mortimer, Gary & Clarke, Peter (2010) Gender differences and store characteristics : a study of Australian supermarket consumers. In Ballantine, Paul & Finsterwalder, Jorg (Eds.) Proceedings of ANZMAC 2010, University of Canterbury, New Zealand, University of Canterbury, Christchurch, pp. 1-5.
Mortimer, Gary & Clarke, Peter (2011) Supermarket consumers and gender differences relating to their perceived importance levels of store characteristics. Journal of Retailing and Consumer Services, 18(6), pp. 575-585.
Mortimer, Gary & Weeks, Clinton (2011) Grocery product pricing and Australian supermarket consumers : gender differences in perceived importance levels. The International Review of Retail, Distribution and Consumer Research, 21(4), pp. 361-373.
Mortimer, Gary & Weeks, Clinton S. (2013) The effect of consumer education on unit price usage : an early exploratory study. In Conference of the European Institute of Retailing and Services Studies, 7-10 July 2013, Philadelphia, USA. (Unpublished)
Neale, Larry (2007) Toward a better understanding of uncommon loyalty. PhD thesis, University of Western Australia.
Neale, Larry & Russell-Bennett, Rebekah (2009) What value do users derive from social network applications? First Monday, 14(9).
Parkinson, Joy, Russell-Bennett, Rebekah, & Previte, Josephine (2012) Increasing loyalty to breastfeeding : investigating a product development strategy. Health Marketing Quarterly, 29(3), pp. 223-238.
Pentecost , Robin & Andrews, Lynda (2012) The perceived importance of mall retail categories and its effect on likelihood of purchase during a recession. In Recent Advances in Retailing and Services Science, Vienna, Austria.
Pike, Steven D., Knott, Kathy, & Newton, Cameron J. (2012) Perceptions of charities and the ultimate gift : the use of the Repertory Test to elicit salient bequest decision criteria. International Review on Public and Non-Profit Marketing, 9(2), pp. 119-136.
Russell-Bennett, Rebekah, Gallegos, Danielle, & Drennan, Judy (2009) Applying brand equity to the social product of breastfeeding. In Academy of Marketing Annual Conference 2009, 7-9 July 2009, Leeds Metropolitan University, Leeds.
Russell-Bennett, Rebekah & Neale, Larry (2009) Social networking : investigating the features of Facebook application. In Academy of Marketing Annual Conference 2009, 7-9 July 2009 , Leeds Metropolitan University, Leeds.
Sawang, Sukanlaya (2010) Sex appeal in advertising : what consumers think. Journal of Promotion Management, 16(1-2), pp. 167-187.
Song, Jinzhu, Drennan, Judy, & Andrews, Lynda (2009) Exploring Chinese consumer's perceptions of using new mobile technology : A qualitative study. In Proceedings of Australia and New Zealand Marketing Academy Conference 2009, Melbourne, Victoria.
Wiyanto, Tifani, Luck, Edwina M., & Mathews, Shane W. (2011) From cyber to cyborg : The influence of motivation and personality traits on the merging of consumer and technology. In Marketing in the Age of Consumerism : Jekyll or Hyde?, Australia & New Zealand Marketing Academy , Perth, Australia.
Worthington, Steve, Russell-Bennett, Rebekah, & Hartel, Charmine E. J. (2009) A tri-dimensional approach for auditing brand loyalty. Journal of Brand Management, 17(4), pp. 243-253.