Items where Subject is "Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > MARKETING (150500) > Marketing Communications (150502)"

Subjects classification (26013)
- Australian and New Zealand Standard Research Classification (26013)
  - COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) (3012)
    - MARKETING (150500) (455)
      - Marketing Communications (150502) (124)

Group by: Authors/Creators | Item Type

Jump to: A | B | C | D | F | G | J | K | L | M | N | P | R | S | T | W | X | Z

Number of items at this level: 124.

A

Andrews, Lynda, Drennan, Judy, Tossan, Vesselina, & Cacho-Elizondo, Silvia (2010) Using TAM to examine consumer acceptance of a mobile phone assisted smoking cessation program in Australia. In The 6 senses : The essentials of Marketing : 39th EMAC conference 2010 European Marketing Academy Conference, 1 - 4 June, 2010, Copenhagen, Denmark.

Andrews, Lynda & Pentecost, Robin (2009) Differences between students and non-students’ willingness to donate to a charitable organisation. International Journal of Nonprofit and Voluntary Sector Marketing, 14, pp. 1-15.

B

Bartlett, Jennifer & Golob, Ursa (2006) CSR Reporting in Australia and Slovenia: A Comparative Study. In Podnar, K & Janeie, Z (Eds.) Proceedings of the 11th International CMC-conference on Corporate and Marketing Communications, 21 - 22 April 2006, Slovenia, Ljubljana.

Bartlett, Jennifer L. (2005) Strategic use of media in public relations: Relationships between media coverage, public relations and organizational strategy. In Public Relations Division of International Communication Association, 27-30 May 2005, New York.

908

Bartlett, Jennifer L. & Gupta, Chandni (2009) Recruiting local public relations professionals for global relations practice : a comparative analysis between Australian and Indian public relations recruitment advertisements. PRism, 6(2), pp. 1-13.

Bartlett, Jennifer L. & Hill, Heather (2007) Footprints in the sand : insights into the public relations profession in Queensland. Asia Pacific Public Relations Journal, 8(1).

Bartlett, Jennifer L. & Tywoniak, Stephane (2007) Public Relations Professional Practice: Discourse as a Resource for Institutional Change. In 23rd EGOS Colloquium: Beyond Waltz – Dances of Individuals and Organisations, 5 - 7 July 2007, Vienna, Austria.

254

Bartlett, Jennifer L., Tywoniak, Stephane, & Hatcher, Caroline A. (2007) Public relations professional practice and the institutionalisation of CSR. Journal of Communication Management, 11(4), pp. 281-299.

312

Bianchi, Constanza & Birtwistle, Grete (2010) Sell, give away, or donate : an exploratory study of fashion clothing disposal behaviour in two countries. The International Review of Retail, Distribution and Consumer Research, 20(3), pp. 353-368.

Brett, Martin, Lee, Christina, & Yang, Feng (2004) The influence of ad model ethnicity and self-referencing on attitudes. Journal of Advertising, 33(4), pp. 27-37.

C

Chia, Joy & Xavier, Robina J. (2008) Financial public relations : Domino's Pizza and Elders Rural Bank. In Sheehan, Mark & Xavier, Robina (Eds.) Public Relations Campaigns. Oxford University Press, Melbourne.

Chien, Monica Pi-Hsuan, Kerr, Gayle, & Patti, Charles (2004) Integrated Marketing Communication (IMC): New Discipline with an Old Learning Approach: A Syllabi Analysis. In Wiley, J (Ed.) Proceedings of the Australian and New Zealand Marketing Academy Conference (ANZMAC 2004). Marketing Accountability and Responsibilies, 29 November - 1 December 2004, Wellington, New Zealand.

Courtney, Gina & Mehta, Amisha (2006) Stamping their ground: A study of public opinion and activists. In Australian & New Zealand Communication Association International Conference, 2006: Empowerment, Creativity and Innovation: Challenging Media and Communication in the 21st Century, 4-7 July, Adelaide, South Australia.

416

D

Devin, Bree & Bartlett, Jennifer (2009) The challenge of greenwash: how practitioners should communicate discretionary CSR practices. Asia Pacific Public Relations Journal, 10(1), pp. 79-94.

Dickinson, Sonia, Waller, David, Mortimer, Kathy, & Kerr, Gayle F. (2008) Advertising agency empowerment and the advertising self regulation process. In ANZMAC 2008, 1-3 December 2008, University of Western Sydney, Sydney.

187

Drennan, Judy & Cornwell, Bettina (2004) Emerging strategies for sponsorship on the Internet. Journal of Marketing Management, 20(9/10), pp. 1123-1146.

207

Drennan, Judy, Weeks, Clinton, & Cornwell, Bettina (2008) Leveraging sponsorships on the Internet : activation, congruence, and articulation. Psychology and Marketing, 25(7), pp. 637-654.

F

Frahm, Jennifer A. & Brown, Kerry A. (2003) Organizational change communication: Lessons from public relations communication strategies. In Designing Communication for Diversity: Australia and New Zealand Communication Association (ANZCA03), 9-11 July 2003, Brisbane, Australia.

2,206

Fullerton, Jami, Kendrick, Alice, & Kerr, Gayle F. (2009) Australian student reactions to U.S. tourism advertising : a test of advertising as public diplomacy. In Proceedings of 2009 American Academy of Advertising Asia-Pacific Conference, American Academy of Advertising , Beijing.

Fullerton, Jami, Kendrick, Alice, & Kerr, Gayle F. (2009) Australian student reactions to US tourism advertising : a test of advertising as public diplomacy. Place Branding and Public Diplomacy, 5(2), pp. 126-140.

G

Golob, Ursa & Bartlett, Jennifer L. (2007) Communicating about corporate social responsibility : a comparative study of CSR reporting in Australia and Slovenia. Public Relations Review, 33(1), pp. 1-9.

Goodwin, Felicity W. & Bartlett, Jennifer L. (2008) Public Relations and Corporate Social Responsibility (CSR) - Working Paper. (Unpublished)

874

Gupta, Chandni & Bartlett, Jennifer L. (2007) Guanxi, astrology and symmetry : Asian business and its impact on public relations practice. Asia Pacific Public Relations Journal, 8(1), pp. 1-18.

109

J

Johnston, Kim A. (2007) Changing the Guard : Launching a New CEO at Waters & O'Neil. International Journal of Case Method Research & Application, XIX(2), pp. 192-199.

295

Johnston, Kim A. (2008) Community engagement: A relational perspective. In Tebbutt, John & Cregan, Kate (Eds.) Australian and New Zealand Communication Association Annual Conference, 2007: Communication, Civics, Industry, 5-6 July, 2007, La Trobe University, Melbourne Australia.

797

Jones, Kevin & Bartlett, Jennifer L. (2009) The strategic value of corporate social responsibility : a relationship management framework for public relations practice. PRism, 6(1).

401

K

Kelly, L. & Whiteman, C. (2010) Sports sponsorship as an integrated marketing communications tool : an Australian sponsor's perspective. Journal of Sponsorship, 4(1), pp. 26-37.

Kelly, Louise, Kerr, Gayle F., & Drennan, Judy (2009) 'Try hard' : Attitudes to advertising in online social networks. In Proceedings of the Australia and New Zealand Marketing Academy Conference 2009, Melbourne, Victoria.

329

Kerr, Gayle (2009) Apples, oranges and fruit salad : a Delphi study of the IMC educational mix. Journal of Marketing Communications, 15(2-3), pp. 119-137.

Kerr, Gayle (2004) Integrating Advertising Research into Advertising Units. In Anderson, Beverlee & Cours, Deborah (Eds.) 2004 Marketing Educators' Association Conference Proceedings, April 15-17, 2004, Las Vegas, Nevada.

Kerr, Gayle & Patti, Charles (2002) Integrated Marketing Communication (IMC): Where to from here? In Shaw, Robin, Adam, Stewart, & McDonald, Heath (Eds.) Proceedings of the Australian and New Zealand Marketing Academy Conference, 2-4 December 2002, Melbourne, Victoria.

Kerr, Gayle, Waller, David, & Patti, Charles (2009) Advertising education in Australia: Looking back to the future. Journal of Marketing Education, 31(Unknown). (In Press)

197

Kerr, Gayle F., Beede, Park, Proud, William, & Schultz, Don (2010) The elaboration likelihood model in the new millennium : an exploration study. In 2010 American Academy of Advertising European conference, 4 - 6 June, 2010, Milan, Italy.

202

Kerr, Gayle F., Chan, Kara, Fullerton, Jami, Proud, William, & Rose, Patricia B. (2009) The need for a shared approach to advertising education : the role of academic associations. In 2009 American Academy of Advertising Asia-Pacific Conference, 27-30 May 2009, Beijing.

113

Kerr, Gayle F., Dickinson, Sonia, Waller, David, & Mortimer, Kathy (2009) Testing advertising via new media : an exploratory study of advertising practitioner attitudes. In Flew, Terry (Ed.) Communication, Creativity and Global Citizenship: Refereed Proceedings of the Australian and New Zealand Communication Association Conference 2009, Queensland University of Technology, Kelvin Grove, Queensland.

132

Kerr, Gayle F. & Drennan, Judy (2010) Same but different: perceptions of IMC amongst marketing communication partners in Australia. Journal of Promotion Management, 15.

242

Kerr, Gayle F., Johnston, Kim A., & Beatson, Amanda T. (2008) A framework of corporate social responsibility for advertising accountability: The case of Australian government advertising campaign. Journal of Marketing Communications, 14(2), pp. 155-169.

Kerr, Gayle F. & Patti, Charles (2002) Integrated marketing communications (IMC) : where to from here? In 7th Australian and New Zealand Marketing Academy Conference 2002, 2-4 December, 2002, Melbourne, Vic..

Kerr, Gayle F., Proud, William, & Beede, Park (2007) Designing executive education curricula to fit the professional development continuum : the case of advertising and public relations practitioners in Australia. Journal of Advertising Education, 11(1).

116

Kerr, Gayle F., Proud, William, & Beede, Park (2006) Where do universities fit on the professional development continuum in Australia? The views of advertising and public relations practitioners. In Proceedings of ANZMAC 2006 Conference, 4-6 December 2006, Queensland University of Technology, Brisbane. (Unpublished)

Kuhn, Kerri-Ann (2006) A review of the video games industry in the United States. In ANZMAC 2006 Conference Proceedings, 4 - 6 December 2006, Australia, Queensland, Brisbane.

199

Kuhn, Kerri-Ann, Hume, Margee, & Love, Anita (2010) Examining the covert nature of product placement : implications for public policy. Journal of Promotion Management, 16(1 & 2), pp. 59-79.

Kuhn, Kerri-Ann, Love, Anita, & Pope, Nigel K. Ll. (2004) Brand placements in computer and video games : an overview and research questions. In ANZMAC 2004 : marketing accountabilities and responsibilities, 29 November-1 December 2004, Wellington, New Zealand.

202

Kuhn, Kerri-Ann, Pope, Nigek K. Ll., & Voges, Kevin E. (2007) Exploring product placement in video games : an investigation of recall effects. In Proceedings of : the Australian and New Zealand Marketing Academy (ANZMAC) Conference : Reputation, Responsibility & Relevance, December 3-5, 2007, Dunedin, New Zealand..

445

Kuhn, Kerri-Ann & Pope, Nigel K.L. (2010) The effect of video game placements on brand attitude. In Proceedings of American Marketing Association Summer Marketing Educators’ Conference, American Marketing Association, Boston Marriott Copley, Boston.

143

L

Lane, Anne B. (2006) Antecedents of dialogue between schools and communities. In School of Education and Professional Studies Research Seminar, November, Griffith University, Gold Coast.

Lane, Anne B. (2004) Back to school for a reality (PR) check? In Public Relations Institute of Australia (PRIA) Annual Conference, 17 October, Canberra, A.C.T., Australia.

227

Lane, Anne B. (2004) Chalk(inter)face: the role of public relations in the dialogue between schools and parents in south east Queensland. In Australia and New Zealand Communication Association (ANZCA) 2004, July 7- 9 2004, University of Sydney.

589

Lane, Anne B. (2006) Empowering publics. In Australia and New Zealand Communication Association (ANZCA) annual conference, 4-7 July, Adelaide, Australia.

196

Lane, Anne B. (2007) Empowering publics: the potential and challenge for public relations practitioners in creative approaches to two-way symmetric public relations. Australian Journal of Communication, 34(1), pp. 71-86.

734

Lane, Anne B. (2006) Engaging, enraging public relations and the role of the other. In Australian Communicators' Collaborative Conference, 3-5 September 2006 , Melbourne.

Lane, Anne B. (2005) Is dialogue the key to Pandora’s box? In International Communication Association (ICA) annual conference, May, New York, U.S.A..

339

Lane, Anne B. (2005) Pushing the river upstream: two-way public relations and how to do it. In Public Relations Institute of Australia (PRIA) Annual Conference : 'Like water, communication should be clear and flowing', 23-25 October 2005, QUT, Brisbane.

357

Lane, Anne B. (2004) To the brochure and beyond: an examination of the role of public relations in schools in south east Queensland. In University of Queensland - Education marketing conference, April, Surfers Paradise.

137

Lane, Anne B. (2006) Who Are You Looking At? Public Relations and the Role of the Other. Asia Pacific Public Relations Journal, 7, pp. 277-291.

369

Larkin, Ingrid, Mehta, Amisha, & Xavier, Robina (2006) Selecting an IMC Career: Influences, Choices and Destinations. In Ali, Y & van Dessel, M (Eds.) ANZMAC 2006 Conference Proceedings, Australia and New Zealand Marketing Academy, Australia, Queensland, Brisbane, pp. 1-7.

Lewis, Ioni M., Watson, Barry C., Tay, Richard S., & White, Katherine M. (2007) The Role of Fear Appeals in Improving Driver Safety: A Review of the Effectiveness of Fear-arousing (threat) Appeals in Road Safety Advertising. International Journal of Behavioral and Consultation Therapy, 3(2), pp. 203-222.

2,416

Luck, Edwina, Bailey, Janis, & Townsend, Keith (2009) WorkChoices, ImageChoices and the marketing of new industrial relations legislation. Work, Employment and Society, 23(2), pp. 285-304.

Luck, Edwina M. (2004) Connecting brands with consumers on the internet. In Proceedings of the 8th Education and Themes in Commercial Distribution Conference Series, 30 June - 2 July 2004, United Kingdom, London.

Luck, Edwina M., Beaton, Jaclyn, & Moffatt, Jennifer J. (2010) The social media (r)evolution : Obama's political campaign. In 2010 Global Marketing Conference, 9-12 September 2010, Hotel Okura, Tokyo.

242

Luck, Edwina M. & Chapman, S. (2003) The IMC concept meets political marketing : building brand relationships. In Political Marketing Conference, London.

297

Luck, Edwina M. & Mathews, Shane W. (2010) A comparative study of marketing student engagement in online social networks and virtual worlds : Facebook versus second life. In Proceedings of 2010 Global Marketing Conference, Hotel Okura, Tokyo.

246

Luck, Edwina M. & Moffatt, Jennifer J. (2009) IMC: Has anything really changed? A new perspective on an old definition. The Journal of Marketing Communications, 15(3). (In Press)

M

Mahyari, Parisa, Drennan, Judy, & Kuhn, Kerri-Ann (2009) Virtual product placement : examining the role of involvement and presence in second life. In Proceedings of Australian and New Zealand Marketing Academy Conference 2009, Melbourne, Victoria, Australia.

494

Mahyari, Parisa, Drennan, Judy, & Luck, Edwina M. (2009) The effectiveness of product placement within the immersive environment. In Proceedings of the 38th European Marketing Academy Conference (EMAC 2009), European Marketing Academy, Audencia Nantes School of Management, Audencia Nantes, France.

260

Martin, Brett (2010) Boosting your product's country of origin. Journal of Strategic Marketing, 18(4), pp. 357-358.

Martin, Brett (2003) Recall. In McDonough, John & Egolf, Karen (Eds.) The Encyclopedia of Advertising. Routledge, Chicago.

Martin, Brett (2004) Using the imagination : consumer evoking and thematizing of the fantastic imaginary. Journal of Consumer Research, 31(1), pp. 136-149.

198

Martin, Brett (2003) The influence of MTV. In McDonough, John & Egolf, Karen (Eds.) The Encyclopedia of Advertising. Routledge, Chicago.

Martin, Brett (2003) The influence of gender on mood effects in advertising. Psychology & Marketing, 20(3), pp. 249-273.

Martin, Brett, Bhimy, Andrew, & Agee, Tom (2002) Infomercials and advertising effectiveness : an empirical study. Journal of Consumer Marketing, 19(6), pp. 468-480.

Martin, Brett & Gnoth, Juergen (2009) Is the Marlboro man the only alternative? The role of gender identity and self-construal salience in evaluations of male models. Marketing Letters, 20(4), pp. 353-367.

336

Martin, Brett, Gnoth, Juergen, & Strong, Carolyn (2009) Temporal construal in advertising : the moderating role of temporal orientation and attribute importance in consumer evaluations. Journal of Advertising, 38(3), pp. 5-19.

Martin, Brett, Lang, Bodo, & Wong, Stephanie (2004) Conclusion explicitness in advertising. Journal of Advertising, 32(4), pp. 57-65.

Martin, Brett, Lee, Christina, & Fernandez, Nalini (2002) Using self-referencing to explain the effectiveness of ethnic minority models in advertising. International Journal of Advertising, 21(3), pp. 367-379.

Martin, Brett & Pervan, Simon (2002) Product placement in US and New Zealand television soap operas : an exploratory study. Journal of Marketing Communications.

Martin, Brett, Pullen, Zac, Vincent, Aaron, & Wentzel, Daniel (2006) Emailing experts and novices : effects of knowledge, copy type and testimonials on email advertising effectiveness. In Proceedings of the 35th European Marketing Academy Annual Conference, Athens University of Economics & Business, Athens.

Martin, Brett, Sherrard, Michael, & Wentzel, Daniel (2005) The role of sensation seeking and need for cognition on web-site evaluations : a resource-matching perspective. Psychology and Marketing, 22(2), pp. 109-126.

Martin, Brett, Uusitalo, Liisa, & Saari, Topi (2003) Daddies, assistants and foolsbdifferentiation of male representations in present-day advertising. In European Advances in Consumer Research, Association for Consumer Research, Dublin, Ireland, pp. 228-232.

Martin, Brett, Van Durme, Joel, Raulas, Mika, & Merisavo, Marko (2003) Email advertising : exploratory insights from Finland. Journal of Advertising Research, 43(3), pp. 293-300.

Martin, Brett, Van Durme, Joël, Raulas, Mika, & Merisavo, Marko (2002) E-mail marketing in the context of cosmetics. In Proceedings of The 2002 Australian and New Zealand Marketing Academy Conference, Australian and New Zealand Marketing Academy , Hotel Sofitel, Melbourne.

143

Martin, Brett, Veer, Ekant, & Pervan, Simon (2007) Self-referencing and consumer evaluations of larger-sized female models : a weight locus of control perspective. Marketing Letters, 18(3), pp. 197-209.

Martin, Brett, Wentzel, Daniel, & Tomczak, Torsten (2008) Effects of susceptibility to normative influence and type of testimonial on attitues toward print advertising. Journal of Advertising, 37(1), pp. 29-43.

Martin, Brett, Wentzel, Daniel, Tomczak, Torsten, & Henkel, Sven (2007) The impact of susceptibility to informational influence on the effectiveness of consumer testimonials. In Proceedings of the 36th European Marketing Academy Annual Conference, Reykjavik University, Reykjavik.

218

Martin, Brett & Xavier, Robina J. (2010) How do consumers react to physically larger models? Effects of model body size, weight control beliefs and product type on evaluations and body perceptions. Journal of Strategic Marketing, 18(6), pp. 489-501.

McDonnell, John & Drennan, Judy (2010) Virtual product placement as a new approach to measure effectiveness of placements. Journal of Promotion Management, 16(1 & 2), pp. 25-38.

148

Mcdonnell, John & Bartlett, Jennifer L. (2009) Marketing to change public opinion on climate change : a case study. The International Journal of Climate Change : Impacts and Responses, 1(3), pp. 64-73.

843

Mehta, Amisha & Larkin, Ingrid (2009) What it means to become a public relations professional: student perceptions of professional identity through real-world learning. Asia Pacific Public Relations Journal, 10(1), pp. 51-64.

Mehta, Amisha & Xavier, Robina (2008) Towards a generic skills learning model in public relations: student perspectives on self evaluation. Asia Pacific Public Relations Journal, 9, pp. 139-150.

Mehta, Amisha M. & Xavier, Robina J. (2008) Building self-evaluation skills through criterion-referenced assessment in public relations. PRism OnLine PR Journal, 5(1-2).

Mort, Gillian & Drennan, Judy (2007) Mobile communications : a study of factors influencing consumer use of m-services. Journal of Advertising Research, 47(3), pp. 302-312.

373

N

Neale, Larry & Fullerton, Sam (2010) Attitudes towards consumer transgressions in the marketplace. In Proceedings of Association of Marketing Theory and Practice Conference 2010, Association of Marketing Theory and Practice, Hilton Head, USA.

Neale, Larry & Fullerton, Sam (2010) The international search for ethics norms : which consumer behaviors do consumers consider (un)acceptable? Journal of Services Marketing, 24(6), pp. 476-486.

Neale, Larry, Fullerton, Sam, & Johnson-Morgan, Melissa (2010) The pitfalls of publicizing ethics research. In Proceedings of Society for Marketing Advances Conference 2010, Society for Marketing Advances, Sheraton Atlanta Hotel, Georgia.

Newby, Leonce & Luck, Edwina M. (2007) Relevance rewarded: 'Louie, the Fly' turns 50. In Australian and New Zealand Marketing Academy (ANZMAC) Conference 2007, 3-5 December 2007, Dunedin, New Zealand.

685

P

Parker, Ken W. (2003) The Circus is in Town: Exploring Consumption, Mobility, and Corporate Capitalism in the World of Formula 1 Motor Racing. In Bradley, Rebecca, Lyddon, Jeff, & Buys, Laurie (Eds.) Social Change in the 21st Century, 21 November 2003, QUT, Brisbane.

1,323

Patel, Amisha M., Xavier, Robina J., & Broom, Glen (2005) Toward a model of organizational legitimacy in public relations theory and practice. In International Communication Association Conference, 26-30 May 2005, New York, USA.

2,808

Patel, Amisha M., Xavier, Robina J., & Larkin, Ingrid K. (2004) Exploring definitional and integrative issues in IMC education. In Australia and New Zealand Marketing Academy Conference, December, Wellington, New Zealand.

586

Proud, William (2008) Marketing / PR for agricultural show societies. In 23rd Commonwealth Agricultural Conference : The Challenges of Change, 14-17 November 2008, Chateau on the Park, Christchurch. (Unpublished)

119

R

Rice, Stephen K.J. & Bartlett, Jennifer L. (2006) Legitimating organisational decisions : a study of media framing of the Australian Government’s legitimacy strategy and public opinion on the war in Iraq. Journal of Communication Management, 10(3), pp. 274-286.

116

Russell-Bennett, Rebekah & Neale, Larry (2010) The relationship between strategic positioning and perceived value of social networking sites. In American Marketing Association Services Special Interest Group Conference (AMA SERVSIG), 17-19 June 2010, Porto, Portugal.

S

Schultz, Don, Kerr, Gayle F., Kim, Ilchul, & Patti, Charles (2007) In search of a theory of integrated marketing communication. Journal of Advertising Education, 11(2).

660

Song, Jinzhu, Drennan, Judy, & Andrews, Lynda (2009) Exploring Chinese consumer's perceptions of using new mobile technology : A qualitative study. In Proceedings of Australia and New Zealand Marketing Academy Conference 2009, Melbourne, Victoria.

125

Steffens, Paul R., Matthews, Judy H., Wollin, Drew, Shulman, Arthur D., Duffield, Bea, & Wissemann, Arnold (1998) Purchaser-Provider Partnerships In The Public Service: Oh No, Not a New 4Ps for Business Networks! In Australia & New Zealand Marketing Academy Conference, Nov – 3 Dec, 1998, Dunedin, New Zealand. (Unpublished)

309

T

Tay, Richard S. (2002) Commentary: Exploring the effects of a road safety campaign on the perceptions and intentions of the target and non-target audiences to drink and drive. Traffic Injury Prevention, 3(3), pp. 195-200.

Tay, Richard S. (2001) Methodological issues in evaluation models: the New Zealand road safety advertising campaign revisited. Road and Transport Research: a journal of Australian and New Zealand research and practice, 10(2), pp. 29-39.

Tay, Richard S., Champness, Philip G., & Watson, Barry C. (2004) The Effects of Two Road Safety Advertisements on Viewers' Perceptions and Driving Intentions. In 39th Annual Conference of the Canadian Transportation Research Forum, 9-12 May, Calgary, Canada.

Truscott, Rachael A., Bartlett, Jennifer L., & Tywoniak, Stephane (2009) The reputation of the corporate social responsibility industry in Australia. Australasian Marketing Journal, 17(2), pp. 84-91.

W

Wallace, Michelle, Sheldon, Neroli, Lings, Ian, & Cameron, Roslyn (2010) Attraction and image for the Australian rail industry. In Proceedings of British Academy of Management Conference 2010, University of Sheffield, Sheffield.

Waller, David, Mortimer, Kathy, Dickinson, Sonia, & Kerr, Gayle (2009) On-line consumer empowerment and the advertising self-regulation process. In Proceedings of the American Academy of Advertising 2009 Asia-Pacific Conference, Beijing, China.

154

Weeks, Clinton, Cornwell, T. Bettina, & Drennan, Judy (2007) Using the Internet to leverage sponsorships. In Proceedings of the ANZMAC 2006 Conference Proceedings, ANZMAC, Queensland University of Technology, Brisbane, Queensland.

X

Xavier, Robina J. (2008) Emergency crisis communication : returning power to Collinsville. In Sheehan, Mark & Xavier, Robina (Eds.) Public Relations Campaigns. Oxford Universtiy Press, Melbourne, pp. 206-215.

Xavier, Robina J. (2008) Stakeholder engagement : the Wivenhoe Dam upgrade project. In Sheehan, Mark & Xavier, Robina (Eds.) Public Relations Campaigns. Oxford University Press, Melbourne.

Xavier, Robina J. (2004) Taking it to the people : individual shareholder participation in Australian companies and the election of directors at Coles Myer. Asia Pacific Public Relations Journal, 5(2), pp. 1-10.

Xavier, Robina J., Johnston, Kim A., Mehta, Amisha M., Watson, Tom, & Simmons, Peter (2005) Using evaluation techniques and performance claims to demonstrate public relations impact : an Australian perspective. Public Relations Review, 31(3), pp. 417-424.

Xavier, Robina J., Johnston, Kim A., & Patel, Amisha M. (2005) Operationalising Strategy : An Evaluation of Strategy in Public Relations Campaigns. In Purchase, Sharon (Ed.) Australia New Zealand Marketing Academy Conference, December 3-5 2005, Fremantle, Australia.

512

Xavier, Robina J. & Mehta, Amisha (2006) Understanding assessment : the student experience of criterion-referenced assessment in a public relations course. Asia Pacific Public Relations Journal, 6(1), p. 223.

Xavier, Robina J., Mehta, Amisha M., & Larkin, Ingrid K. (2006) Choosing public relations as a career : student expectations and implications for practice. Asia Pacific Public Relations Journal, 7, pp. 81-94.

Xavier, Robina J., Mehta, Amisha M., & Larkin, Ingrid K. (2006) Great expectations: Understanding undergraduate students' perspectives on public relations careers. In Empowerment, Creativity and Innovation: Challenging Media and Communication in the 21st Century, 4-7 July 2006, Adelaide, South Australia.

299

Xavier, Robina J. & Patel, Amisha M. (2004) Accountability through objective setting : an evaluation of program objectives in advertising and marketing communication. In Australian and New Zealand Marketing Academy Conference, 29 November - 1 December 2004, Wellington, New Zealand. (Unpublished)

145

Xavier, Robina J., Patel, Amisha M., & Johnston, Kim A. (2004) Are we really making a difference? The gap between outcomes and evaluation research in public relations campaigns. In ANZCA Annual Conference : Making a Difference, 7-9 July 2004, University of Sydney, Sydney. (Unpublished)

296

Xavier, Robina J., Patel, Amisha M., & Johnston, Kim A. (2005) Examining objectives and evaluation: How practitioners measure their success. In 12th BledCom: Public relations metrics: Evaluation and measurement; The International Public Relations Research Symposium, 1 - 3 July 2005, Bled, Slovenia.

442

Xavier, Robina J., Patel, Amisha M., Johnston, Kim A., & Sambath, Vathany (2004) Back to basics: Analysing the use of research in government public relations campaigns. Asia Pacific Public Relations Journal, 5(2), pp. 1-12.

Z

Zhang, Olivia, Kerr, Gayle F., & Drennan, Judy (2008) Consumer power types in an Australian online brand community. In ANZMAC 2008, 1-3 December 2008, University of Western Sydney, Sydney.

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