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Items where Subject is "Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > MARKETING (150500) > Marketing Communications (150502)"

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Number of items at this level: 135.

Book Chapter

Chia, Joy & Xavier, Robina J. (2008) Financial public relations : Domino's Pizza and Elders Rural Bank. In Sheehan, Mark & Xavier, Robina (Eds.) Public Relations Campaigns. Oxford University Press, Melbourne.

Martin, Brett (2003) Recall. In McDonough, John & Egolf, Karen (Eds.) The Encyclopedia of Advertising. Routledge, Chicago.
Number of citations in Scopus 43

Martin, Brett (2003) The influence of MTV. In McDonough, John & Egolf, Karen (Eds.) The Encyclopedia of Advertising. Routledge, Chicago.

Mehta, Amisha M. & Xavier, Robina J. (2009) Public relations management in organisations. In Chia, Joy & Synnott, Gae (Eds.) An Introduction to Public Relations : from Theory to Practice. Oxford University Press, Australia, pp. 190-221.

Nitins, Tanya & Burgess, Jean (2014) Twitter, Brands, and User Engagement. In Weller, Katrin, Bruns, Axel, Burgess, Jean, Mahrt, Merja, & Puschmann, Cornelius (Eds.) Twitter and Society. Peter Lang, New York, pp. 293-304.
Number of full-text downloads 333

Rodgers, Jess (2014) Embedded Creatives in the Australian Manufacturing Industry. In Hearn, Gregory N., Bridgstock, Ruth S., Goldsmith, Ben, & Rodgers, Jess (Eds.) Creative Work Beyond the Creative Industries : Innovation, Employment and Education. Edward Elgar, pp. 111-127. (In Press)

Xavier, Robina J. (2008) Emergency crisis communication : returning power to Collinsville. In Sheehan, Mark & Xavier, Robina (Eds.) Public Relations Campaigns. Oxford Universtiy Press, Melbourne, pp. 206-215.

Xavier, Robina J. (2008) Stakeholder engagement : the Wivenhoe Dam upgrade project. In Sheehan, Mark & Xavier, Robina (Eds.) Public Relations Campaigns. Oxford University Press, Melbourne.

Journal Article

Bartlett, Jennifer L. & Hill, Heather (2007) Footprints in the sand : insights into the public relations profession in Queensland. Asia Pacific Public Relations Journal, 8(1).
Number of full-text downloads 105

Bartlett, Jennifer L., Tywoniak, Stephane, & Hatcher, Caroline A. (2007) Public relations professional practice and the institutionalisation of CSR. Journal of Communication Management, 11(4), pp. 281-299.
Number of full-text downloads 508

Bianchi, Constanza & Birtwistle, Grete (2010) Sell, give away, or donate : an exploratory study of fashion clothing disposal behaviour in two countries. The International Review of Retail, Distribution and Consumer Research, 20(3), pp. 353-368.
Number of full-text downloads 1,175
Number of citations in Scopus 7

Devin, Bree & Bartlett, Jennifer (2009) The challenge of greenwash: how practitioners should communicate discretionary CSR practices. Asia Pacific Public Relations Journal, 10(1), pp. 79-94.

Drennan, Judy & Cornwell, Bettina (2004) Emerging strategies for sponsorship on the Internet. Journal of Marketing Management, 20(9/10), pp. 1123-1146.
Number of full-text downloads 337

Drennan, Judy, Weeks, Clinton, & Cornwell, Bettina (2008) Leveraging sponsorships on the Internet : activation, congruence, and articulation. Psychology and Marketing, 25(7), pp. 637-654.
Number of citations in Scopus 19
Number of citations in Web of Science® 10

Fullerton, Jami, Kendrick, Alice, & Kerr, Gayle F. (2009) Australian student reactions to US tourism advertising : a test of advertising as public diplomacy. Place Branding and Public Diplomacy, 5(2), pp. 126-140.
Number of full-text downloads 87
Number of citations in Scopus 6

Golob, Ursa & Bartlett, Jennifer L. (2007) Communicating about corporate social responsibility : a comparative study of CSR reporting in Australia and Slovenia. Public Relations Review, 33(1), pp. 1-9.
Number of citations in Scopus 42
Number of citations in Web of Science® 18

Gupta, Chandni & Bartlett, Jennifer L. (2007) Guanxi, astrology and symmetry : Asian business and its impact on public relations practice. Asia Pacific Public Relations Journal, 8(1), pp. 1-18.
Number of full-text downloads 369

Johns, Raechel & English, Rebecca M. (2014) Mothers influencing mothers : the use of virtual discussion boards and their influence on consumption. International Journal of Web Based Communities, 10(3), pp. 319-338. (In Press)

Johnston, Kim A. (2007) Changing the guard : launching a new CEO at Waters & O'Neil. International Journal of Case Method Research & Application, XIX(2), pp. 192-199.
Number of full-text downloads 463
Number of citations in Scopus 1

Johnston, Kim A. & Everett, James L. (2012) Employee perceptions of reputation : an ethnographic study. Public Relations Review, 38(4), pp. 541-554.
Number of full-text downloads 173

Kelly, L. & Whiteman, C. (2010) Sports sponsorship as an integrated marketing communications tool : an Australian sponsor's perspective. Journal of Sponsorship, 4(1), pp. 26-37.

Kerr, Gayle (2009) Apples, oranges and fruit salad : a Delphi study of the IMC educational mix. Journal of Marketing Communications, 15(2-3), pp. 119-137.
Number of full-text downloads 111
Number of citations in Scopus 2

Kerr, Gayle, Waller, David, & Patti, Charles (2009) Advertising education in Australia: Looking back to the future. Journal of Marketing Education, 31(3), pp. 264-274.
Number of full-text downloads 349

Kerr, Gayle F. & Drennan, Judy (2010) Same but different: perceptions of IMC amongst marketing communication partners in Australia. Journal of Promotion Management, 15.
Number of full-text downloads 696

Kerr, Gayle F., Johnston, Kim A., & Beatson, Amanda T. (2008) A framework of corporate social responsibility for advertising accountability: The case of Australian government advertising campaign. Journal of Marketing Communications, 14(2), pp. 155-169.
Number of citations in Scopus 3

Kuhn, Kerri-Ann, Hume, Margee, & Love, Anita (2010) Examining the covert nature of product placement : implications for public policy. Journal of Promotion Management, 16(1 & 2), pp. 59-79.
Number of citations in Scopus 6

Lane, Anne B. (2006) Who Are You Looking At? Public Relations and the Role of the Other. Asia Pacific Public Relations Journal, 7, pp. 277-291.
Number of full-text downloads 482

Lewis, Ioni M., Watson, Barry C., Tay, Richard S., & White, Katherine M. (2007) The Role of Fear Appeals in Improving Driver Safety: A Review of the Effectiveness of Fear-arousing (threat) Appeals in Road Safety Advertising. International Journal of Behavioral and Consultation Therapy, 3(2), pp. 203-222.
Number of full-text downloads 7,069

Luck, Edwina, Bailey, Janis, & Townsend, Keith (2009) WorkChoices, ImageChoices and the marketing of new industrial relations legislation. Work, Employment and Society, 23(2), pp. 285-304.
Number of full-text downloads 476
Number of citations in Scopus 5
Number of citations in Web of Science® 4

Luck, Edwina M. & Moffatt, Jennifer J. (2009) IMC: Has anything really changed? A new perspective on an old definition. The Journal of Marketing Communications, 15(5), pp. 311-325.
Number of full-text downloads 250
Number of citations in Scopus 5

Martin, Brett (2010) Boosting your product's country of origin. Journal of Strategic Marketing, 18(4), pp. 357-358.

Martin, Brett (2004) Using the imagination : consumer evoking and thematizing of the fantastic imaginary. Journal of Consumer Research, 31(1), pp. 136-149.
Number of full-text downloads 400
Number of citations in Scopus 25
Number of citations in Web of Science® 26

Martin, Brett (2003) The influence of gender on mood effects in advertising. Psychology & Marketing, 20(3), pp. 249-273.
Number of citations in Scopus 28
Number of citations in Web of Science® 19

Martin, Brett, Bhimy, Andrew, & Agee, Tom (2002) Infomercials and advertising effectiveness : an empirical study. Journal of Consumer Marketing, 19(6), pp. 468-480.
Number of citations in Scopus 6

Martin, Brett & Gnoth, Juergen (2009) Is the Marlboro man the only alternative? The role of gender identity and self-construal salience in evaluations of male models. Marketing Letters, 20(4), pp. 353-367.
Number of full-text downloads 1,114
Number of citations in Scopus 9
Number of citations in Web of Science® 6

Martin, Brett, Gnoth, Juergen, & Strong, Carolyn (2009) Temporal construal in advertising : the moderating role of temporal orientation and attribute importance in consumer evaluations. Journal of Advertising, 38(3), pp. 5-19.
Number of citations in Scopus 11
Number of citations in Web of Science® 8

Martin, Brett, Lang, Bodo, & Wong, Stephanie (2004) Conclusion explicitness in advertising: The moderating role of need for cognition (NFC) and argument quality (AQ) on persuasion. Journal of Advertising, 32(4), pp. 57-65.
Number of citations in Scopus 18
Number of citations in Web of Science® 10

Martin, Brett, Lee, Christina, & Fernandez, Nalini (2002) Using self-referencing to explain the effectiveness of ethnic minority models in advertising. International Journal of Advertising, 21(3), pp. 367-379.

Martin, Brett, Lee, Christina, & Yang, Feng (2004) The influence of ad model ethnicity and self-referencing on attitudes evidence from New Zealand. Journal of Advertising, 33(4), pp. 27-37.
Number of citations in Scopus 38
Number of citations in Web of Science® 32

Martin, Brett & Pervan, Simon (2002) Product placement in US and New Zealand television soap operas : an exploratory study. Journal of Marketing Communications.
Number of citations in Scopus 6

Martin, Brett, Sherrard, Michael, & Wentzel, Daniel (2005) The role of sensation seeking and need for cognition on web-site evaluations : a resource-matching perspective. Psychology and Marketing, 22(2), pp. 109-126.
Number of citations in Scopus 67
Number of citations in Web of Science® 51

Martin, Brett, Van Durme, Joel, Raulas, Mika, & Merisavo, Marko (2003) Email advertising : exploratory insights from Finland. Journal of Advertising Research, 43(3), pp. 293-300.
Number of citations in Scopus 20
Number of citations in Web of Science® 11

Martin, Brett, Veer, Ekant, & Pervan, Simon (2007) Self-referencing and consumer evaluations of larger-sized female models : a weight locus of control perspective. Marketing Letters, 18(3), pp. 197-209.
Number of citations in Scopus 11
Number of citations in Web of Science® 8

Martin, Brett, Wentzel, Daniel, & Tomczak, Torsten (2008) Effects of susceptibility to normative influence and type of testimonial on attitudes toward print advertising. Journal of Advertising, 37(1), pp. 29-43.
Number of citations in Scopus 16
Number of citations in Web of Science® 7

McDonnell, John & Drennan, Judy (2010) Virtual product placement as a new approach to measure effectiveness of placements. Journal of Promotion Management, 16(1 & 2), pp. 25-38.
Number of full-text downloads 2,351
Number of citations in Scopus 7

Mcdonnell, John & Bartlett, Jennifer L. (2009) Marketing to change public opinion on climate change : a case study. The International Journal of Climate Change : Impacts and Responses, 1(3), pp. 64-73.
Number of full-text downloads 1,469

Mehta, Amisha & Larkin, Ingrid (2009) What it means to become a public relations professional: student perceptions of professional identity through real-world learning. Asia Pacific Public Relations Journal, 10(1), pp. 51-64.
Number of full-text downloads 56

Mehta, Amisha & Xavier, Robina (2008) Towards a generic skills learning model in public relations: student perspectives on self evaluation. Asia Pacific Public Relations Journal, 9, pp. 139-150.
Number of full-text downloads 57

Mehta, Amisha M. & Xavier, Robina J. (2008) Building self-evaluation skills through criterion-referenced assessment in public relations. PRism OnLine PR Journal, 5(1-2).
Number of full-text downloads 114

Mort, Gillian & Drennan, Judy (2007) Mobile communications : a study of factors influencing consumer use of m-services. Journal of Advertising Research, 47(3), pp. 302-312.
Number of full-text downloads 2,392
Number of citations in Scopus 11
Number of citations in Web of Science® 2

Neale, Larry & Fullerton, Sam (2010) The international search for ethics norms : which consumer behaviors do consumers consider (un)acceptable? Journal of Services Marketing, 24(6), pp. 476-486.
Number of full-text downloads 202
Number of citations in Scopus 6
Number of citations in Web of Science® 4

Pentecost, Robin & Andrews, Lynda (2009) Differences between students and non-students’ willingness to donate to a charitable organisation. International Journal of Nonprofit and Voluntary Sector Marketing, 14, pp. 1-15.
Number of full-text downloads 176

Rice, Stephen K.J. & Bartlett, Jennifer L. (2006) Legitimating organisational decisions : a study of media framing of the Australian Government’s legitimacy strategy and public opinion on the war in Iraq. Journal of Communication Management, 10(3), pp. 274-286.
Number of full-text downloads 271

Schultz, Don, Kerr, Gayle F., Kim, Ilchul, & Patti, Charles (2007) In search of a theory of integrated marketing communication. Journal of Advertising Education, 11(2).
Number of full-text downloads 2,413

Steffens, Paul R., Weeks, Clinton S., Davidsson, Per, & Isaak, Lauren (2014) Shouting from the ivory tower : a marketing approach to improve communication of academic research to entrepreneurs. Entrepreneurship Theory And Practice, 38(2), pp. 399-426.
Number of full-text downloads 39

Tay, Richard S. (2001) Methodological issues in evaluation models: the New Zealand road safety advertising campaign revisited. Road and Transport Research: a journal of Australian and New Zealand research and practice, 10(2), pp. 29-39.
Number of citations in Scopus 17

Truscott, Rachael A., Bartlett, Jennifer L., & Tywoniak, Stephane (2009) The reputation of the corporate social responsibility industry in Australia. Australasian Marketing Journal, 17(2), pp. 84-91.
Number of full-text downloads 195
Number of citations in Scopus 11

Xavier, Robina J., Johnston, Kim A., Mehta, Amisha M., Watson, Tom, & Simmons, Peter (2005) Using evaluation techniques and performance claims to demonstrate public relations impact : an Australian perspective. Public Relations Review, 31(3), pp. 417-424.
Number of citations in Scopus 7
Number of citations in Web of Science® 5

Xavier, Robina J. & Mehta, Amisha (2006) Understanding assessment : the student experience of criterion-referenced assessment in a public relations course. Asia Pacific Public Relations Journal, 6(1), p. 223.
Number of full-text downloads 241

Xavier, Robina J., Mehta, Amisha M., & Larkin, Ingrid K. (2006) Choosing public relations as a career : student expectations and implications for practice. Asia Pacific Public Relations Journal, 7, pp. 81-94.

Xavier, Robina J., Patel, Amisha M., Johnston, Kim A., & Sambath, Vathany (2004) Back to basics: Analysing the use of research in government public relations campaigns. Asia Pacific Public Relations Journal, 5(2), pp. 1-12.

Conference Paper

Andrews, Lynda, Drennan, Judy, Tossan, Vesselina, & Cacho-Elizondo, Silvia (2010) Using TAM to examine consumer acceptance of a mobile phone assisted smoking cessation program in Australia. In The 6 senses : The essentials of Marketing : 39th EMAC conference 2010 European Marketing Academy Conference, 1 - 4 June, 2010, Copenhagen, Denmark.
Number of full-text downloads 188

Bartlett, Jennifer & Golob, Ursa (2006) CSR Reporting in Australia and Slovenia: A Comparative Study. In Podnar, K & Janeie, Z (Eds.) Proceedings of the 11th International CMC-conference on Corporate and Marketing Communications, 21 - 22 April 2006, Slovenia, Ljubljana.

Bartlett, Jennifer L. (2005) Strategic use of media in public relations: Relationships between media coverage, public relations and organizational strategy. In Public Relations Division of International Communication Association, 27-30 May 2005, New York.
Number of full-text downloads 1,385

Bartlett, Jennifer L. & Tywoniak, Stephane (2007) Public Relations Professional Practice: Discourse as a Resource for Institutional Change. In 23rd EGOS Colloquium: Beyond Waltz – Dances of Individuals and Organisations, 5 - 7 July 2007, Vienna, Austria.
Number of full-text downloads 354

Chien, Monica Pi-Hsuan, Kerr, Gayle, & Patti, Charles (2004) Integrated Marketing Communication (IMC): New Discipline with an Old Learning Approach: A Syllabi Analysis. In Wiley, J (Ed.) Proceedings of the Australian and New Zealand Marketing Academy Conference (ANZMAC 2004). Marketing Accountability and Responsibilies, 29 November - 1 December 2004, Wellington, New Zealand.
Number of full-text downloads 157

Courtney, Gina & Mehta, Amisha (2006) Stamping their ground: A study of public opinion and activists. In Australian & New Zealand Communication Association International Conference, 2006: Empowerment, Creativity and Innovation: Challenging Media and Communication in the 21st Century, 4-7 July, Adelaide, South Australia.
Number of full-text downloads 751

Dickinson, Sonia, Waller, David, Mortimer, Kathy, & Kerr, Gayle F. (2008) Advertising agency empowerment and the advertising self regulation process. In ANZMAC 2008, 1-3 December 2008, University of Western Sydney, Sydney.
Number of full-text downloads 217

Foth, Marcus, Fitz-Walter, Zachary, Ti, Jimmy, Russell-Bennett, Rebekah, & Kuhn, Kerri-Ann (2012) Please take out your phones : on the spot solicitation of student feedback in class. In Farrell, Vivienne, Farrell, Graham, Chua, Caslon, Huang, Weidong, Vasa, Raj, & Woodward, Clinton (Eds.) Proceedings of the 24th Australian Computer-Human Interaction Conference (OzCHI 2012) : Integration, Interaction, Innovation, Immersion, Inclusion, Association for Computing Machinery (ACM), Melbourne, Australia, pp. 150-153.

Foth, Marcus, Satchell, Christine, Seeburger, Jan, & Russell-Bennett, Rebekah (2013) Social and mobile interaction design to increase the loyalty rates of young blood donors. In Prinz, Wolfgang & Satchell, Christine (Eds.) Proceedings of the 6th Communities and Technologies Conference 2013, Munich Germany, ACM and the European Society for Socially Embedded Technologies (EUSSET), Munich, Germany, pp. 64-73.
Number of full-text downloads 588

Frahm, Jennifer A. & Brown, Kerry A. (2003) Organizational change communication: Lessons from public relations communication strategies. In Designing Communication for Diversity: Australia and New Zealand Communication Association (ANZCA03), 9-11 July 2003, Brisbane, Australia.
Number of full-text downloads 3,898

Fullerton, Jami, Kendrick, Alice, & Kerr, Gayle F. (2009) Australian student reactions to U.S. tourism advertising : a test of advertising as public diplomacy. In Proceedings of 2009 American Academy of Advertising Asia-Pacific Conference, American Academy of Advertising , Beijing.
Number of full-text downloads 21

Gligorijevic, Barbara & Leong, Benjamin (2011) Trust, reputation and the small firm : building online brand reputation for SMEs. In Nicolov , Nicolas & Shanahan, James G. (Eds.) Proceedings of the Fifth International AAAI Conference on Weblogs and Social Media (ICWSM-2011), AAAI Press, Barcelona, Spain, pp. 494-497.

Johnston, Kim A. (2008) Community engagement: A relational perspective. In Tebbutt, John & Cregan, Kate (Eds.) Australian and New Zealand Communication Association Annual Conference, 2007: Communication, Civics, Industry, 5-6 July, 2007, La Trobe University, Melbourne Australia.
Number of full-text downloads 967

Kelly, Louise, Kerr, Gayle F., & Drennan, Judy (2009) 'Try hard' : Attitudes to advertising in online social networks. In Proceedings of the Australia and New Zealand Marketing Academy Conference 2009, Melbourne, Victoria.
Number of full-text downloads 438

Kerr, Gayle (2004) Integrating Advertising Research into Advertising Units. In Anderson, Beverlee & Cours, Deborah (Eds.) 2004 Marketing Educators' Association Conference Proceedings, April 15-17, 2004, Las Vegas, Nevada.
Number of full-text downloads 33

Kerr, Gayle F., Beede, Park, Proud, William, & Schultz, Don (2010) The elaboration likelihood model in the new millennium : an exploration study. In 2010 American Academy of Advertising European conference, 4 - 6 June, 2010, Milan, Italy.
Number of full-text downloads 2,078

Kerr, Gayle F., Chan, Kara, Fullerton, Jami, Proud, William, & Rose, Patricia B. (2009) The need for a shared approach to advertising education : the role of academic associations. In 2009 American Academy of Advertising Asia-Pacific Conference, 27-30 May 2009, Beijing.
Number of full-text downloads 230

Kerr, Gayle F., Dickinson, Sonia, Waller, David, & Mortimer, Kathy (2009) Testing advertising via new media : an exploratory study of advertising practitioner attitudes. In Flew, Terry (Ed.) Communication, Creativity and Global Citizenship: Refereed Proceedings of the Australian and New Zealand Communication Association Conference 2009, Queensland University of Technology, Kelvin Grove, Queensland.
Number of full-text downloads 313

Kerr, Gayle F. & Patti, Charles (2002) Integrated marketing communications (IMC) : where to from here? In 7th Australian and New Zealand Marketing Academy Conference 2002, 2-4 December, 2002, Melbourne, Vic..

Kerr, Gayle F., Proud, William, & Beede, Park (2006) Where do universities fit on the professional development continuum in Australia? The views of advertising and public relations practitioners. In Proceedings of ANZMAC 2006 Conference, 4-6 December 2006, Queensland University of Technology, Brisbane. (Unpublished)
Number of full-text downloads 42

Kuhn, Kerri-Ann (2006) A review of the video games industry in the United States. In ANZMAC 2006 Conference Proceedings, 4 - 6 December 2006, Australia, Queensland, Brisbane.
Number of full-text downloads 377

Kuhn, Kerri-Ann, Love, Anita, & Pope, Nigel K. Ll. (2004) Brand placements in computer and video games : an overview and research questions. In ANZMAC 2004 : marketing accountabilities and responsibilities, 29 November-1 December 2004, Wellington, New Zealand.
Number of full-text downloads 438

Kuhn, Kerri-Ann, Pope, Nigek K. Ll., & Voges, Kevin E. (2007) Exploring product placement in video games : an investigation of recall effects. In Proceedings of : the Australian and New Zealand Marketing Academy (ANZMAC) Conference : Reputation, Responsibility & Relevance, December 3-5, 2007, Dunedin, New Zealand..
Number of full-text downloads 838

Kuhn, Kerri-Ann & Pope, Nigel K.L. (2010) The effect of video game placements on brand attitude. In Proceedings of American Marketing Association Summer Marketing Educators’ Conference, American Marketing Association, Boston Marriott Copley, Boston.
Number of full-text downloads 293

Lane, Anne B. (2006) Antecedents of dialogue between schools and communities. In School of Education and Professional Studies Research Seminar, November, Griffith University, Gold Coast.
Number of full-text downloads 82

Lane, Anne B. (2004) Back to school for a reality (PR) check? In Public Relations Institute of Australia (PRIA) Annual Conference, 17 October, Canberra, A.C.T., Australia.
Number of full-text downloads 295

Lane, Anne B. (2004) Chalk(inter)face: the role of public relations in the dialogue between schools and parents in south east Queensland. In Australia and New Zealand Communication Association (ANZCA) 2004, July 7- 9 2004, University of Sydney.
Number of full-text downloads 853

Lane, Anne B. (2006) Empowering publics. In Australia and New Zealand Communication Association (ANZCA) annual conference, 4-7 July, Adelaide, Australia.
Number of full-text downloads 243

Lane, Anne B. (2006) Engaging, enraging public relations and the role of the other. In Australian Communicators' Collaborative Conference, 3-5 September 2006 , Melbourne.
Number of full-text downloads 76

Lane, Anne B. (2005) Is dialogue the key to Pandora’s box? In International Communication Association (ICA) annual conference, May, New York, U.S.A..
Number of full-text downloads 439

Lane, Anne B. (2005) Pushing the river upstream: two-way public relations and how to do it. In Public Relations Institute of Australia (PRIA) Annual Conference : 'Like water, communication should be clear and flowing', 23-25 October 2005, QUT, Brisbane.
Number of full-text downloads 562

Lane, Anne B. (2004) To the brochure and beyond: an examination of the role of public relations in schools in south east Queensland. In University of Queensland - Education marketing conference, April, Surfers Paradise.
Number of full-text downloads 164

Larkin, Ingrid, Mehta, Amisha, & Xavier, Robina (2006) Selecting an IMC Career: Influences, Choices and Destinations. In Ali, Y & van Dessel, M (Eds.) ANZMAC 2006 Conference Proceedings, Australia and New Zealand Marketing Academy, Australia, Queensland, Brisbane, pp. 1-7.
Number of full-text downloads 96

Letheren, Kate & Kuhn, Kerri-Ann (2013) I’m friends with Louie the Fly, not Mortein : Conceptualising the new brand relationships on social media. In Campbell, Colin & Ma, Junzhao (Eds.) Looking Forward, Looking Back : Drawing on the Past to Shape the Future of Marketing : Proceedings of the 16th Biennial World Marketing Congress, Academy of Marketing Science, Monash University, Melbourne.

Luck, Edwina M. (2004) Connecting brands with consumers on the internet. In Proceedings of the 8th Education and Themes in Commercial Distribution Conference Series, 30 June - 2 July 2004, United Kingdom, London.
Number of full-text downloads 100

Luck, Edwina M., Beaton, Jaclyn, & Moffatt, Jennifer J. (2010) The social media (r)evolution : Obama's political campaign. In 2010 Global Marketing Conference, 9-12 September 2010, Hotel Okura, Tokyo.
Number of full-text downloads 756

Luck, Edwina M. & Chapman, S. (2003) The IMC concept meets political marketing : building brand relationships. In Political Marketing Conference, London.
Number of full-text downloads 1,362

Luck, Edwina M. & Mathews, Shane W. (2010) A comparative study of marketing student engagement in online social networks and virtual worlds : Facebook versus second life. In Proceedings of 2010 Global Marketing Conference, Hotel Okura, Tokyo.
Number of full-text downloads 377

Mahyari, Parisa, Drennan, Judy, & Kuhn, Kerri-Ann (2009) Virtual product placement : examining the role of involvement and presence in second life. In Proceedings of Australian and New Zealand Marketing Academy Conference 2009, Melbourne, Victoria, Australia.
Number of full-text downloads 907

Mahyari, Parisa, Drennan, Judy, & Luck, Edwina M. (2009) The effectiveness of product placement within the immersive environment. In Proceedings of the 38th European Marketing Academy Conference (EMAC 2009), European Marketing Academy, Audencia Nantes School of Management, Audencia Nantes, France.
Number of full-text downloads 387

Martin, Brett, Pullen, Zac, Vincent, Aaron, & Wentzel, Daniel (2006) Emailing experts and novices : effects of knowledge, copy type and testimonials on email advertising effectiveness. In Proceedings of the 35th European Marketing Academy Annual Conference, Athens University of Economics & Business, Athens.
Number of full-text downloads 270

Martin, Brett, Uusitalo, Liisa, & Saari, Topi (2003) Daddies, assistants and foolsbdifferentiation of male representations in present-day advertising. In European Advances in Consumer Research, Association for Consumer Research, Dublin, Ireland, pp. 228-232.

Martin, Brett, Van Durme, Joël, Raulas, Mika, & Merisavo, Marko (2002) E-mail marketing in the context of cosmetics. In Proceedings of The 2002 Australian and New Zealand Marketing Academy Conference, Australian and New Zealand Marketing Academy , Hotel Sofitel, Melbourne.
Number of full-text downloads 270

Martin, Brett, Wentzel, Daniel, Tomczak, Torsten, & Henkel, Sven (2007) The impact of susceptibility to informational influence on the effectiveness of consumer testimonials. In Proceedings of the 36th European Marketing Academy Annual Conference, Reykjavik University, Reykjavik.
Number of full-text downloads 911

Neale, Larry & Fullerton, Sam (2010) Attitudes towards consumer transgressions in the marketplace. In Proceedings of Association of Marketing Theory and Practice Conference 2010, Association of Marketing Theory and Practice, Hilton Head, USA.
Number of full-text downloads 82

Neale, Larry, Fullerton, Sam, & Johnson-Morgan, Melissa (2010) The pitfalls of publicizing ethics research. In Proceedings of Society for Marketing Advances Conference 2010, Society for Marketing Advances, Sheraton Atlanta Hotel, Georgia.
Number of full-text downloads 46

Newby, Leonce & Luck, Edwina M. (2007) Relevance rewarded: 'Louie, the Fly' turns 50. In Australian and New Zealand Marketing Academy (ANZMAC) Conference 2007, 3-5 December 2007, Dunedin, New Zealand.
Number of full-text downloads 1,054

Parker, Ken W. (2003) The Circus is in Town: Exploring Consumption, Mobility, and Corporate Capitalism in the World of Formula 1 Motor Racing. In Bradley, Rebecca, Lyddon, Jeff, & Buys, Laurie (Eds.) Social Change in the 21st Century, 21 November 2003, QUT, Brisbane.
Number of full-text downloads 1,905

Patel, Amisha M., Xavier, Robina J., & Broom, Glen (2005) Toward a model of organizational legitimacy in public relations theory and practice. In International Communication Association Conference, 26-30 May 2005, New York, USA.
Number of full-text downloads 7,220

Patel, Amisha M., Xavier, Robina J., & Larkin, Ingrid K. (2004) Exploring definitional and integrative issues in IMC education. In Australia and New Zealand Marketing Academy Conference, December, Wellington, New Zealand.
Number of full-text downloads 854

Proud, William (2008) Marketing / PR for agricultural show societies. In 23rd Commonwealth Agricultural Conference : The Challenges of Change, 14-17 November 2008, Chateau on the Park, Christchurch. (Unpublished)
Number of full-text downloads 146

Russell-Bennett, Rebekah & Neale, Larry (2010) The relationship between strategic positioning and perceived value of social networking sites. In American Marketing Association Services Special Interest Group Conference (AMA SERVSIG), 17-19 June 2010, Porto, Portugal.
Number of full-text downloads 91

Song, Jinzhu, Drennan, Judy, & Andrews, Lynda (2009) Exploring Chinese consumer's perceptions of using new mobile technology : A qualitative study. In Proceedings of Australia and New Zealand Marketing Academy Conference 2009, Melbourne, Victoria.
Number of full-text downloads 163

Steffens, Paul R., Matthews, Judy H., Wollin, Drew, Shulman, Arthur D., Duffield, Bea, & Wissemann, Arnold (1998) Purchaser-Provider Partnerships In The Public Service: Oh No, Not a New 4Ps for Business Networks! In Australia & New Zealand Marketing Academy Conference, Nov – 3 Dec, 1998, Dunedin, New Zealand. (Unpublished)
Number of full-text downloads 535

Tay, Richard S., Champness, Philip G., & Watson, Barry C. (2004) The Effects of Two Road Safety Advertisements on Viewers' Perceptions and Driving Intentions. In 39th Annual Conference of the Canadian Transportation Research Forum, 9-12 May, Calgary, Canada.

Wallace, Michelle, Sheldon, Neroli, Lings, Ian, & Cameron, Roslyn (2010) Attraction and image for the Australian rail industry. In Proceedings of British Academy of Management Conference 2010, University of Sheffield, Sheffield.
Number of full-text downloads 213

Waller, David, Mortimer, Kathy, Dickinson, Sonia, & Kerr, Gayle (2009) On-line consumer empowerment and the advertising self-regulation process. In Proceedings of the American Academy of Advertising 2009 Asia-Pacific Conference, Beijing, China.
Number of full-text downloads 219

Weeks, Clinton, Cornwell, T. Bettina, & Drennan, Judy (2007) Using the Internet to leverage sponsorships. In Proceedings of the ANZMAC 2006 Conference Proceedings, ANZMAC, Queensland University of Technology, Brisbane, Queensland.
Number of full-text downloads 22

Xavier, Robina J., Johnston, Kim A., & Patel, Amisha M. (2005) Operationalising Strategy : An Evaluation of Strategy in Public Relations Campaigns. In Purchase, Sharon (Ed.) Australia New Zealand Marketing Academy Conference, December 3-5 2005, Fremantle, Australia.
Number of full-text downloads 702

Xavier, Robina J., Mehta, Amisha M., & Larkin, Ingrid K. (2006) Great expectations: Understanding undergraduate students' perspectives on public relations careers. In Empowerment, Creativity and Innovation: Challenging Media and Communication in the 21st Century, 4-7 July 2006, Adelaide, South Australia.
Number of full-text downloads 386

Xavier, Robina J. & Patel, Amisha M. (2004) Accountability through objective setting : an evaluation of program objectives in advertising and marketing communication. In Australian and New Zealand Marketing Academy Conference, 29 November - 1 December 2004, Wellington, New Zealand. (Unpublished)
Number of full-text downloads 230

Xavier, Robina J., Patel, Amisha M., & Johnston, Kim A. (2004) Are we really making a difference? The gap between outcomes and evaluation research in public relations campaigns. In ANZCA Annual Conference : Making a Difference, 7-9 July 2004, University of Sydney, Sydney. (Unpublished)
Number of full-text downloads 745

Xavier, Robina J., Patel, Amisha M., & Johnston, Kim A. (2005) Examining objectives and evaluation: How practitioners measure their success. In 12th BledCom: Public relations metrics: Evaluation and measurement; The International Public Relations Research Symposium, 1 - 3 July 2005, Bled, Slovenia.
Number of full-text downloads 576

Zhang, Olivia, Kerr, Gayle F., & Drennan, Judy (2008) Consumer power types in an Australian online brand community. In ANZMAC 2008, 1-3 December 2008, University of Western Sydney, Sydney.
Number of full-text downloads 218

Thesis

Taboada, Manuela B. (2004) Oceanografia UFBA : Desenvolvimento de Marca, Imagem e Identidade. Other by Creative Works, Universidade Federal da Bahia / Federal University of Bahia.
Number of full-text downloads 171

Other

Goodwin, Felicity W. & Bartlett, Jennifer L. (2008) Public Relations and Corporate Social Responsibility (CSR) - Working Paper. (Unpublished)
Number of full-text downloads 3,880

This list was generated on Sat Aug 16 08:30:25 2014 EST.