Number of items at this level: 142.
McDonough, John & Egolf, Karen (Eds.) The Encyclopedia of Advertising.
The influence of MTV.
McDonough, John & Egolf, Karen (Eds.) The Encyclopedia of Advertising.
Mehta, Amisha M. & Xavier, Robina J.
Public relations management in organisations.
Chia, Joy & Synnott, Gae (Eds.) An Introduction to Public Relations : from Theory to Practice.
Oxford University Press, Australia, pp. 190-221.
Nitins, Tanya & Burgess, Jean
Twitter, Brands, and User Engagement.
Weller, Katrin, Bruns, Axel, Burgess, Jean, Mahrt, Merja, & Puschmann, Cornelius (Eds.) Twitter and Society.
Peter Lang, New York, pp. 293-304.
Embedded Creatives in the Australian Manufacturing
Hearn, Gregory N., Bridgstock, Ruth S., Goldsmith, Ben , & Rodgers, Jess (Eds.) Creative Work Beyond the Creative Industries : Innovation, Employment and Education.
Edward Elgar, pp. 111-127. (In Press)
Lewis, Ioni M., Watson, Barry C., Tay, Richard S., & White, Katherine M.
The Role of Fear Appeals in Improving Driver Safety: A Review of the Effectiveness of Fear-arousing (threat) Appeals in Road Safety Advertising.
International Journal of Behavioral and Consultation Therapy, 3(2), pp. 203-222.
Xavier, Robina J., Johnston, Kim A., Mehta, Amisha M., Watson, Tom, & Simmons, Peter
Using evaluation techniques and performance claims to demonstrate public relations impact : an Australian perspective.
Public Relations Review, 31(3), pp. 417-424.
Andrews, Lynda, Drennan, Judy, Tossan, Vesselina, & Cacho-Elizondo, Silvia
Using TAM to examine consumer acceptance of a mobile phone assisted smoking cessation program in Australia. In
The 6 senses : The essentials of Marketing : 39th EMAC conference 2010 European Marketing Academy Conference, 1 - 4 June, 2010, Copenhagen, Denmark.
Courtney, Gina & Mehta, Amisha
Stamping their ground: A study of public opinion and activists. In
Australian & New Zealand Communication Association International Conference, 2006: Empowerment, Creativity and Innovation: Challenging Media and Communication in the 21st Century, 4-7 July, Adelaide, South Australia.
Dickinson, Sonia, Waller, David, Mortimer, Kathy, & Kerr, Gayle F.
Advertising agency empowerment and the advertising self regulation process. In
ANZMAC 2008, 1-3 December 2008, University of Western Sydney, Sydney.
Foth, Marcus, Fitz-Walter, Zachary, Ti, Jimmy, Russell-Bennett, Rebekah, & Kuhn, Kerri-Ann
Please take out your phones : on the spot solicitation of student feedback in class. In
Farrell, Vivienne, Farrell, Graham, Chua, Caslon, Huang, Weidong, Vasa, Raj, & Woodward, Clinton (Eds.)
Proceedings of the 24th Australian Computer-Human Interaction Conference (OzCHI 2012) : Integration, Interaction, Innovation, Immersion, Inclusion, Association for Computing Machinery (ACM), Melbourne, Australia, pp. 150-153.
Foth, Marcus, Satchell, Christine, Seeburger, Jan, & Russell-Bennett, Rebekah
Social and mobile interaction design to increase the loyalty rates of young blood donors. In
Prinz, Wolfgang & Satchell, Christine (Eds.)
Proceedings of the 6th Communities and Technologies Conference 2013, Munich Germany, ACM and the European Society for Socially Embedded Technologies (EUSSET), Munich, Germany, pp. 64-73.
Johnston, Kim A.
Community engagement: A relational perspective. In
Tebbutt, John & Cregan, Kate (Eds.)
Australian and New Zealand Communication Association Annual Conference, 2007: Communication, Civics, Industry, 5-6 July, 2007, La Trobe University, Melbourne Australia.
Kerr, Gayle F., Beede, Park, Proud, William, & Schultz, Don
The elaboration likelihood model in the new millennium : an exploration study. In
2010 American Academy of Advertising European conference, 4 - 6 June, 2010, Milan, Italy.
Kerr, Gayle F., Chan, Kara, Fullerton, Jami, Proud, William, & Rose, Patricia B.
The need for a shared approach to advertising education : the role of academic associations. In
2009 American Academy of Advertising Asia-Pacific Conference , 27-30 May 2009, Beijing.
Kerr, Gayle F., Dickinson, Sonia, Waller, David, & Mortimer, Kathy
Testing advertising via new media : an exploratory study of advertising practitioner attitudes. In
Flew, Terry (Ed.)
Communication, Creativity and Global Citizenship: Refereed Proceedings of the Australian and New Zealand Communication Association Conference 2009, Queensland University of Technology, Kelvin Grove, Queensland.
Kuhn, Kerri-Ann, Pope, Nigek K. Ll., & Voges, Kevin E.
Exploring product placement in video games : an investigation of recall effects. In
Proceedings of : the Australian and New Zealand Marketing Academy (ANZMAC) Conference : Reputation, Responsibility & Relevance , December 3-5, 2007, Dunedin, New Zealand..
Lane, Anne B.
Empowering publics. In
Australia and New Zealand Communication Association (ANZCA) annual conference, 4-7 July, Adelaide, Australia.
Larkin, Ingrid, Mehta, Amisha, & Xavier, Robina
Selecting an IMC Career: Influences, Choices and Destinations. In
Ali, Y & van Dessel, M (Eds.)
ANZMAC 2006 Conference Proceedings, Australia and New Zealand Marketing Academy, Australia, Queensland, Brisbane, pp. 1-7.
Martin, Brett, Pullen, Zac, Vincent, Aaron, & Wentzel, Daniel
Emailing experts and novices : effects of knowledge, copy type and testimonials on email advertising effectiveness. In
Proceedings of the 35th European Marketing Academy Annual Conference, Athens University of Economics & Business, Athens.
Martin, Brett, Uusitalo, Liisa, & Saari, Topi
Daddies, assistants and foolsbdifferentiation of male representations in present-day advertising. In
European Advances in Consumer Research, Association for Consumer Research, Dublin, Ireland, pp. 228-232.
Martin, Brett, Van Durme, Joël , Raulas, Mika, & Merisavo, Marko
E-mail marketing in the context of cosmetics. In
Proceedings of The 2002 Australian and New Zealand Marketing Academy Conference, Australian and New Zealand Marketing Academy , Hotel Sofitel, Melbourne.
Martin, Brett, Wentzel, Daniel, Tomczak, Torsten, & Henkel, Sven
The impact of susceptibility to informational influence on the effectiveness of consumer testimonials. In
Proceedings of the 36th European Marketing Academy Annual Conference, Reykjavik University, Reykjavik.
Mehta, Amisha, Greer, Dominique, Dootson, Paula, Christensen, Sharon Anne, Duncan, Bill, Stickley, Amanda, et al.
Making smart decisions : key steps towards a typology for emergency communication during natural hazards. In
International Communication Association 2014 : Digital Transformations, Social Media Engagement and the Asian Century, 1-3 October 2014, Brisbane, QLD.
Neale, Larry, Fullerton, Sam, & Johnson-Morgan, Melissa
The pitfalls of publicizing ethics research. In
Proceedings of Society for Marketing Advances Conference 2010, Society for Marketing Advances, Sheraton Atlanta Hotel, Georgia.
Parker, Ken W.
The Circus is in Town: Exploring Consumption, Mobility, and Corporate Capitalism in the World of Formula 1 Motor Racing. In
Bradley, Rebecca, Lyddon, Jeff, & Buys, Laurie (Eds.)
Social Change in the 21st Century, 21 November 2003, QUT, Brisbane.
Steffens, Paul R., Matthews, Judy H., Wollin, Drew, Shulman, Arthur D., Duffield, Bea, & Wissemann, Arnold
Purchaser-Provider Partnerships In The Public Service: Oh No, Not a New 4Ps for Business Networks! In
Australia & New Zealand Marketing Academy Conference, Nov – 3 Dec, 1998, Dunedin, New Zealand. (Unpublished)
Stuart, Helen & Kerr, Gayle
Marketing to children: the premium effect. In
Luxton, S (Ed.)
Proceedings of the 'Australia and New Zealand Marketing Academy Conference 2009: Sustainable Management and Marketing Conference, 30 November - 2 December 2009, Australia, Victoria, Melbourne.
Weeks, Clinton, Cornwell, T. Bettina, & Drennan, Judy
Using the Internet to leverage sponsorships. In
Proceedings of the ANZMAC 2006 Conference Proceedings, ANZMAC, Queensland University of Technology, Brisbane, Queensland.
Tippett, Vivienne, Greer, Dominique, Mehta, Amisha, Dootson, Paula, Christensen, Sharon, Duncan, Bill, et al.
Building resilient communities : creating effective multi-channel communication during disaster response and recovery. In
AFAC : After Disaster Strikes, Learning from Adversity, 2-5 September 2014, Wellington, New Zealand.