Items where Subject is "Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > MARKETING (150500) > Marketing Management (incl. Strategy and Customer Relations) (150503)"

Subjects classification (32824)
- Australian and New Zealand Standard Research Classification (32824)
  - COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) (3628)
    - MARKETING (150500) (491)
      - Marketing Management (incl. Strategy and Customer Relations) (150503) (80)

Group by: Authors/Creators | Item Type

Jump to: A | B | D | F | G | H | I | K | L | M | N | P | R | S | W | Z

Number of items at this level: 80.

A

Andrews, Lynda & Bianchi, Constanza (2013) Consumer Internet purchasing behaviour in Chile. Journal of Business Research. (In Press)

Andrews, Lynda, Drennan, Judy, & Russell-Bennett, Rebekah (2008) Consumers' emotional appraisals and action tendencies arising from mobile viral marketing. In EMAC Conference, 27-30 May, 2008, The Brighton Centre, Brighton.

638

B

Beatson, A. T., Coote, L., & Rudd, J. (2004) The use of technology-based self-service on assessments of consumer satisfaction and consumer commitment. In European Marketing Academy Conference, 18-21 May 2004, Murcia, Spain.

178

Beatson, Amanda & Coote, Leonard V. (2002) Measuring Consumer Loyalty : the loyalty orientation scale. In European Marketing Academy Conference, 28-31 May, 2002, Braga, Portugal.

235

Beatson, Amanda T. (2003) E-marketing : the impact of self-service technology on consumer satisfaction and consumer commitment. In Academy of Marketing Conference, 8-10 July 2003, Aston University, Aston.

229

Beatson, Amanda T. & Coote, Leonard V. (2002) Attributes of service delivery modes and their impact on consumer satisfaction. In Australia and New Zealand Marketing Academy Conference, 3-5 December 2002, Melbourne.

161

Beatson, Amanda T. & Coote, Leonard V. (2007) Self-service technology and the service encounter. The Service Industries Journal, 27(1), pp. 75-89.

Beatson, Amanda T., Coote, Leonard V., & Drennan, Judy (2007) High tech versus high touch : consumer impressions of service delivery experiences. In The 36th European Marketing Academy Conference, 22-25 May 2007, Reykjavik University, Reykjavik. (Unpublished)

Beatson, Amanda T., Gudergan, Siegfried, & Lings, Ian (2008) Managing service staff as an organizational resource : implications for customer service provision. Services Marketing Quarterly, 29(4), pp. 25-41.

Beatson, Amanda T., Gudergan, Siegfroed, & Lings, Ian (2008) Service staff attitudes, organisational practices and performance drivers. Journal of Management and Organization, 14(2), pp. 168-179.

Beatson, Amanda T. & Lings, Ian (2005) An exploration of frontline staff service orientated behaviours. In Proceeding of Australia and New Zealand Marketing Academy Conference, 5-7 December 2005, Fremantle, WA.

Beatson, Amanda T. & Lings, Ian (2004) The impact of service orientation on relationship quality and future intentions. In Australian and New Zealand Marketing Academy Conference, 29 November-1 December 2004, Wellington.

115

Beatson, Amanda T., Lings, Ian, & Gudergan, Siegfried (2008) Employee behaviour and relationship quality : impact on customers. The Service Industries Journal, 28(2), pp. 211-223.

677

Beatson, Amanda T., Lings, Ian, Rudd, John, Lee, Nick, & Souchen, Anne (2005) Self-service technology, consumer satisfaction and consumer commitment : a multigroup investigation. In 5th Academy of Marketing Biennial Conference, 5-7 July 2005, Dublin Institute of Technology, Dublin.

141

Beatson, Amanda T., Lings, Ian, Rudd, John, Souchon, Anne, & Cadogan, John (2005) An exploration of a metaconstruct of relationship quality. In Proceeding of the 5th Academy of Marketing Biennial Conference, 5-7 July 2005, Dublin Institute of Technology, Dublin.

Bianchi, Constanza (2003) Home depot in Chile: case study. In Proceedings of Annual CLADEA Conference 2003, CLADEA, Lima, Peru.

186

Bianchi, Constanza (2010) Inward exporting of professional services : lessons from an exploratory study of Australian educational firms. Services Marketing Quarterly, 31(2), pp. 174-193.

Bianchi, Constanza & Andrews, Lynda (2012) Risk, trust, and consumer online purchasing behaviour : a Chilean perspective. International Marketing Review, 29(3), pp. 253-275.

Bianchi, Constanza, Drennan, Judy, & Proud, William (2012) Brand loyalty in the Australian wine industry. In European Marketing Association Conference (EMAC 2012), 22-25 May 2012, Lisbon, Portugal.

Bianchi, Constanza & Mathews, Shane W. (2013) The role of the Internet on export market growth : an empirical study in Latin America. In Strategic Management in Latin America 2013, Mexico City, Mexico.

Bianchi, Constanza & Mena, Joaquin (2006) Channel blurring and consumer expectations : evidence in Chile. In Proceedings of The Ist Association for Consumer Research Latin American Conference, Association for Consumer Research, Monterrey, Mexico.

Bianchi, Constanza & Pike, Steven D. (2011) Antecedents of Destination Brand Loyalty for a Long-Haul Market: Australia's Destination Loyalty Among Chilean Travelers. Journal of Travel & Tourism Marketing, 28(7), pp. 736-750.

Bianchi, Constanza & Reyes, Carolina (2005) Defensive strategies of local companies against foreign multinationals evidence from Chilean retailers. Latin American Business Review, 6(2), pp. 67-85.

620

Bianchi, Constanza & Saleh, Abu (2011) Antecedents of importer relationship performance in Latin America. Journal of Business Research, 64(3), pp. 258-265.

Bianchi, Constanza & Saleh, Abu (2010) On importer trust and commitment : a comparative study of two developing countries. International Marketing Review, 27(1), pp. 55-86.

171

Briggs, Maxwell (2010) Big project ventures: facilitating a collaborative planning and implementation process. Lambert Academic Publishing AG & Co., Germany.

Briggs, Maxwell (2009) Macroentrepreneurship : an expanded contact for entrepreneurship. In Proceedings of 14th Biennial World Marketing Congress : Marketing in Transition : Scarcity, Globalism, and Sustainability, Oslo School of Management, Oslo.

Briggs, Maxwell J. (2006) A strategic marketing approach to national development initiatives involving large scale collaborative ventures (LSCV). In International Marketing and Development Conference.

Brooks, Roger, Lings, Ian, & Botschen, Martina (1999) Internal marketing and customer driven wavefronts. The Service Industries Journal, 19(4), pp. 49-67.

1,400

D

Drennan, Judy & Keeffe, Dominique A. (2010) Five tools to manage and prevent customer misbehaviour during service experiences. In Arenstein, Seth (Ed.) Customer Experience Management: Lessons and insights for the cable industry. Access Intelligence, pp. 48-51.

Drennan, Judy & Wessels, Lisa (2010) An investigation of consumer acceptance of M-banking. International Journal of Bank Marketing, 28(7), pp. 547-568.

Dulleck, Uwe, Hackl, Franz, Weiss, Bernhard, & Winter-Ember, Rudolf (2008) Behaviour of Online Shoppers. In Alam, K (Ed.) Proceedings of the 37th Australian Conference of Economists, The Economic Society of Australia (Queensland) Inc, Gold Coast, Australia, pp. 1-23.

F

Fisher, Greg & Beatson, Amanda T. (2002) The impact of culture on self-service on technology adoption in the hotel industry. International Journal of Hospitality and Tourism Administration, 3(3), pp. 59-77.

1,146

G

Gallegos, Danielle, Russell-Bennett, Rebekah, & Previte, Josephine (2011) An innovative approach to reducing risks associated with infant feeding : the use of technology. Journal of Nonprofit and Public Sector Marketing, 23(4), pp. 327-347.

Gligorijevic, Barbara (2011) Online retailing versus traditional stores in the purchasing decision making process. In MacCarthy, Martin (Ed.) Marketing in the Age of Consumerism : Jekyll or Hyde? Australian & New Zealand Marketing Academy (ANZMAC) 2011 Conference Proceedings, Edith Cowan University (School of Marketing, Faculty of Business & Law, Tourism and Leisure), Perth Convention and Exhibition Centre, Perth, WA, pp. 1-8.

H

Huang, Marvin, McDonnell, John, & Beatson, Amanda T. (2010) Establishing a quality franchise relationship in Taiwan : Investigating relationships between relationship quality, loyalty and cooperation. VDM Verlag Dr Muller Aktiengesellschaft and Co. KG, Germany.

I

Ian, Lings & Siegfried, Gudergan (2010) Service employee behaviour : the role of compliance and risk taking. International Journal of Services Technology and Management, 14(2/3), pp. 208-216.

K

Karlsen, Cecilie & Peloso, Antony (2003) The Relationship between Internal Marketing Communications and External Messages in Franchise Organisations. In Rachel Kennedy, Dr (Ed.) Celebration of Ehrenberg and Bass: Marketing Discoveries, Knowledge and Contribution, 1-3 December 2003, Adelaide, South Australia.

Kerr, Gayle F., Mortimer, Kathleen, Dickinson, Sonia, & Waller, David (2012) Buy, boycott or blog : exploring online consumer power to share, discuss and distribute controversial advertising messages. European Journal of Marketing, 46(3/4), pp. 387-405.

207

Kerr, Gayle F., Schultz, Don, Patti, Charles, & Ilchul, Kim (2008) An inside-out approach to integrated marketing communication : an international analysis. International Journal of Advertising, 27(4), pp. 511-548.

1,413

L

Lee, Nick, Beatson, Amanda, Garrett, Tony, Lings, Ian, & Zhang, Xi (2009) A study of the attitudes towards unethical selling amongst Chinese salespeople. Journal of Business Ethics, 88(S3), pp. 497-515.

106

Lee, Nick, Beatson, Amanda, Taylor, Paul, & Durden, Geoff (2007) The effect of salesperson stereotype activation on consumer emotional profiles and cognition. In The 36th European Marketing Academy Conference, 22-25 May 2007, Reykjavik University, Reykjavik. (Unpublished)

141

Lee, Nick, Beatson, Amanda T., Cadogan, John, Souchon, Anne, & Lin, Yuh-Jinn (2005) Stereotypes of salespeople in Taiwan : an empirical examination and research agenda. In 2005 Academy of Marketing Conference, 5-7 July 2005, Dublin Institute of Technology, Dublin.

Lings, Ian (1999) Balancing internal and external market orientations. Journal of Marketing Management, 15( 4), pp. 239-263.

1,449

Lings, Ian (2001) Internal marketing and supply chain management. Journal of Services Marketing, 14(1), pp. 27-43.

392

Lings, Ian (1999) Managing service quality with internal marketing schematics. Long Range Planning, 32(4), pp. 452-463.

579

Lings, Ian, Beatson, Amanda T., & Gudergan, Siegfried (2008) The impact of implicit and explicit communications on frontline service delivery staff. The Service Industries Journal, 28(10), 1431 -1443.

Lings, Ian & Brooks, Roger F. (1998) Implementing and measuring the effectiveness of internal marketing. Journal of Marketing Management, 14(4/5), pp. 325-351.

1,784

Lings, Ian, Durden, Geoff, Lee, Nick, & Cadogan, John (2010) The role of emotional labour and role stress on burnout and psychological strain in high contact service employees. In Proceedings of Academy of Marketing Conference 2010, Coventry University, Coventry, UK.

195

Lings, Ian & Greenley, Gordon (2010) Internal market orientation and market-oriented behaviours. Journal of Service Management, 21(3), pp. 321-343.

213

Lings, Ian & Greenley, Gordon (2009) The impact of internal and external market orientations on firm performance. Journal of Strategic Marketing, 17(1), pp. 41-53.

1,952

Lings, Ian, Wilden, Ralf, & Gudergan, Siegfried (2009) The effects of sensing and seizing of market opportunities and reconfiguring activities on the organisational resource base. In Proceedings of Australian and New Zealand Marketing Academy Conference 2009, ANZMAC, Melbourne, Victoria.

927

Luck, Edwina, Bailey, Janis, & Townsend, Keith (2009) WorkChoices, ImageChoices and the marketing of new industrial relations legislation. Work, Employment and Society, 23(2), pp. 285-304.

370

M

Mathews, Shane W. (2011) Internet usage, internet intensity and international sales performance SME's : a structural model approach. In Economic and Political Transformation: Implications and Impact on Global Business, Academy of International Business (AIB), Taipei, Taiwan.

168

McAndrew, Ryan, Russell-Bennett, Rebekah, & Rundle-Thiele, Sharyn (2010) Alcohol use within the sibship. In Ballantine, Paul & Finsterwalder, Jörg (Eds.) Proceedings of Australian and New Zealand Marketing Academy (ANZMAC) Conference 2010, Department of Management, College of Business and Economics, University of Canterbury, University of Canterbury, Christchurch, New Zealand.

McDonnell, John (2006) They also serve who only stand and wait. In Estelami, Hooman & Maxwell, Sarah (Eds.) Fordham University Conference on the Marketing of Financial Services 2006, 3-4 November, 2006, United States of America, New York.

McDonnell, John J. & Silver, Jon (2009) Hollywood dominance : will it continue? In What is film? Change and Continuity in the 21st Century, 6-7 November 2009, Turnbull Center, Portland, Oregon. (Unpublished)

680

Mills, Michael Kenneth & Silver, Jon (2004) Analysing the effect of digital technology on channel strategy, power and disintermediation in the home video market : the demise of the video store? In Wiley, J. & Thirkell, P. (Eds.) Marketing Accountabilities and Responsibilities : Proceedings of Australian & New Zealand Marketing Academy 2004, Australian & New Zealand Marketing Academy (ANZMAC), Victoria University of Wellington.

Minahan, Stella, Huddleston, Patricia, & Bianchi, Constanza (2012) Costco and the Aussie shopper : a case study of the market entry of an international retailer. International Review of Retail, Distribution and Consumer Research, 22(5), pp. 507-527.

Mohamad, Saifulnizam, Coffey, Vaughan, & Preece, Christopher (2010) Marketing VM services to achieve competitive advantage in the Malaysian Construction Sector. In Management in Construction Researchers Association (MiCRA) 2010, 5-6 October 2010, Universiti Teknologi MARA, Shah Alam, Malaysia.

229

Mortimer, Gary (2012) Toward a shopping typology of primary male grocery shoppers. International Journal of Retail and Distribution Management, 40(10), pp. 790-810.

105

Mortimer, Gary (2011) The emergent male shopper : an identification of male supermarket shopper types. In Proceedings of the Academy of Marketing Conference 2011: Marketing Fields Forever, University of Liverpool, Liverpool.

151

Mortimer, Gary & Clarke, Peter (2010) Gender differences and store characteristics : a study of Australian supermarket consumers. In Ballantine, Paul & Finsterwalder, Jorg (Eds.) Proceedings of ANZMAC 2010, University of Canterbury, New Zealand, University of Canterbury, Christchurch, pp. 1-5.

379

N

Neale, Larry, Murphy, Jamie, & Scharl, Arno (2006) Comparing the diffusion of online service recovery in small and large organisations. Journal of Marketing Communications, 12(3), pp. 165-181.

392

P

Parkinson, Joy, Russell-Bennett, Rebekah, & Previte, Josephine (2010) The role of mother-centered factors influencing the complex social behaviour of breastfeeding : social support and self-efficacy. In Australian and New Zealand Marketing Conference : Doing More With Less (ANZMAC 2010), 29 November - 1 December 2010, Christchurch, New Zealand.

295

Plagens, Brett, Rugimbana, Robert, & Silver, Jonathan D. (2008) Toy stories : the strategic use of narratives in the branding of traditional toys. In Australian and New Zealand Marketing Academy Conference, 1-3 December 2008, Olympic Park, Sydney.

429

R

Rudd, John, Greenley, Gordon, Beatson, Amanda T., & Lings, Ian (2008) Strategic planning and performance : extending the debate. Journal of Business Research, 61(2), pp. 99-108.

Rugimbana, Robert & Silver, Jon (2006) The Blair Witch Project : Forming strong attitudes, beliefs and consumer intentions from a myth. Consumer Behaviour: An Asia-Pacific Approach.

215

Russell-Bennett, Rebekah & Hartel, Charmine (2009) Heart versus mind : the functions of emotional and cognitive loyalty. Australasian Marketing Journal, 18(1), pp. 1-7.

318

Russell-Bennett, Rebekah, Hartel, Charmine, & Drennan, Judy (2010) Consumer satisfaction and redress with a government third-party complaints agency. Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behaviour, 23.

Russell-Bennett, Rebekah, Hogan, Steve, & Perks, Keith (2010) A qualitative investigation of socio-cultural factors influencing binge-drinking : a multi-country study. In Australian and New Zealand Marketing Conference : Doing More With Less (ANZMAC 2010), 29 November - 1 December 2010, Christchurch, New Zealand.

729

Russell-Bennett, Rebekah, Keeffe, Dominique A., & Tombs, Alastair (2008) The mediating role of emotions on service recovery, blame and customer behaviour. In European Marketing Academy Conference, 27-30 May 2008, University of Brighton, Brighton.

151

Russell-Bennett, Rebekah & Neale, Larry (2009) Social networking : investigating the features of Facebook application. In Academy of Marketing Annual Conference 2009, 7-9 July 2009 , Leeds Metropolitan University, Leeds.

299

Russell-Bennett, Rebekah, Worthington, Steve, & Hartel, Charmine (2009) One size doesn't fit all. Exploring marketing strategies for influencing three dimensions of brand loyalty. In Proceedings of the Academy of Marketing Conference 2009, Leeds Metropolitan University.

295

S

Sarri, Rhys & Drennan, Judy (2006) Music purchase behaviour : the effect of emotional loyalty on intention to purchase. In ANZMAC 2006 Conference Proceedings, 4 - 6 December 2006, Brisbane, Queensland,.

308

Silver, Jon (1999) The Blair Witch Project : a marketing case study. (Unpublished)

923

Silver, Jon & Alpert, Frank (2003) Digital dawn : a revolution in movie distribution? Business Horizons, 46(5), pp. 57-66.

358

W

Wang, Paul, Gudergan, Siegfried, & Lings, Ian (2008) The role of product involvement in e-service evaluations. International Journal of Electronic Marketing and Retailing, 2(1), pp. 59-79.

205

Wilden, Ralph, Gudergan, Siegfried, & Lings, Ian (2010) Employer branding : strategic implications for staff recruitment. Journal of Marketing Management, 26(1), pp. 56-73.

Z

Zainuddin, Nadia, Russell-Bennett, Rebekah, & Previte, Josephine A. (2008) Describing value in a social marketing service : what is it and how is it influenced? In International Nonprofit and Social Marketing Conference : Partnerships, Proof and Practice, 15-16 July 2008, University of Wollongong, New South Wales.

This list was generated on Sat May 18 09:17:26 2013 EST.

Export as	RSS 1.0 Atom RSS 2.0