Items where Subject is "Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > MARKETING (150500) > Marketing Management (incl. Strategy and Customer Relations) (150503)"
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Number of items at this level: 81.
Briggs, Maxwell (2010) Big project ventures: facilitating a collaborative planning and implementation process. Lambert Academic Publishing AG & Co., Germany.
Huang, Marvin, McDonnell, John, & Beatson, Amanda T. (2010) Establishing a quality franchise relationship in Taiwan : Investigating relationships between relationship quality, loyalty and cooperation. VDM Verlag Dr Muller Aktiengesellschaft and Co. KG, Germany.
Drennan, Judy & Keeffe, Dominique A. (2010) Five tools to manage and prevent customer misbehaviour during service experiences. In Arenstein, Seth (Ed.) Customer Experience Management: Lessons and insights for the cable industry. Access Intelligence, pp. 48-51.
Andrews, Lynda & Bianchi, Constanza (2013) Consumer Internet purchasing behaviour in Chile. Journal of Business Research, 66(10), pp. 1791-1799.
Beatson, Amanda T. & Coote, Leonard V. (2007) Self-service technology and the service encounter. The Service Industries Journal, 27(1), pp. 75-89.
Beatson, Amanda T., Gudergan, Siegfried, & Lings, Ian (2008) Managing service staff as an organizational resource : implications for customer service provision. Services Marketing Quarterly, 29(4), pp. 25-41.
Beatson, Amanda T., Gudergan, Siegfroed, & Lings, Ian (2008) Service staff attitudes, organisational practices and performance drivers. Journal of Management and Organization, 14(2), pp. 168-179.
Beatson, Amanda T., Lings, Ian, & Gudergan, Siegfried (2008) Employee behaviour and relationship quality : impact on customers. The Service Industries Journal, 28(2), pp. 211-223.
Bianchi, Constanza (2010) Inward exporting of professional services : lessons from an exploratory study of Australian educational firms. Services Marketing Quarterly, 31(2), pp. 174-193.
Bianchi, Constanza & Andrews, Lynda (2012) Risk, trust, and consumer online purchasing behaviour : a Chilean perspective. International Marketing Review, 29(3), pp. 253-275.
Bianchi, Constanza & Pike, Steven D. (2011) Antecedents of Destination Brand Loyalty for a Long-Haul Market: Australia's Destination Loyalty Among Chilean Travelers. Journal of Travel & Tourism Marketing, 28(7), pp. 736-750.
Bianchi, Constanza & Reyes, Carolina (2005) Defensive strategies of local companies against foreign multinationals evidence from Chilean retailers. Latin American Business Review, 6(2), pp. 67-85.
Bianchi, Constanza & Saleh, Abu (2011) Antecedents of importer relationship performance in Latin America. Journal of Business Research, 64(3), pp. 258-265.
Bianchi, Constanza & Saleh, Abu (2010) On importer trust and commitment : a comparative study of two developing countries. International Marketing Review, 27(1), pp. 55-86.
Brooks, Roger, Lings, Ian, & Botschen, Martina (1999) Internal marketing and customer driven wavefronts. The Service Industries Journal, 19(4), pp. 49-67.
Chen, Hsiu-Li & Mathews, Shane W. (2013) The effects of portal website attitude and e-services on branding of e-stores. Australasian Marketing Journal, 21(3), pp. 155-160.
Drennan, Judy & Wessels, Lisa (2010) An investigation of consumer acceptance of M-banking. International Journal of Bank Marketing, 28(7), pp. 547-568.
Fisher, Greg & Beatson, Amanda T. (2002) The impact of culture on self-service on technology adoption in the hotel industry. International Journal of Hospitality and Tourism Administration, 3(3), pp. 59-77.
Gallegos, Danielle, Russell-Bennett, Rebekah, & Previte, Josephine (2011) An innovative approach to reducing risks associated with infant feeding : the use of technology. Journal of Nonprofit and Public Sector Marketing, 23(4), pp. 327-347.
Ian, Lings & Siegfried, Gudergan (2010) Service employee behaviour : the role of compliance and risk taking. International Journal of Services Technology and Management, 14(2/3), pp. 208-216.
Kerr, Gayle F., Mortimer, Kathleen, Dickinson, Sonia, & Waller, David (2012) Buy, boycott or blog : exploring online consumer power to share, discuss and distribute controversial advertising messages. European Journal of Marketing, 46(3/4), pp. 387-405.
Kerr, Gayle F., Schultz, Don, Patti, Charles, & Ilchul, Kim (2008) An inside-out approach to integrated marketing communication : an international analysis. International Journal of Advertising, 27(4), pp. 511-548.
Lee, Nick, Beatson, Amanda, Garrett, Tony, Lings, Ian, & Zhang, Xi (2009) A study of the attitudes towards unethical selling amongst Chinese salespeople. Journal of Business Ethics, 88(S3), pp. 497-515.
Lings, Ian (1999) Balancing internal and external market orientations. Journal of Marketing Management, 15( 4), pp. 239-263.
Lings, Ian (2001) Internal marketing and supply chain management. Journal of Services Marketing, 14(1), pp. 27-43.
Lings, Ian (1999) Managing service quality with internal marketing schematics. Long Range Planning, 32(4), pp. 452-463.
Lings, Ian, Beatson, Amanda T., & Gudergan, Siegfried (2008) The impact of implicit and explicit communications on frontline service delivery staff. The Service Industries Journal, 28(10), 1431 -1443.
Lings, Ian & Brooks, Roger F. (1998) Implementing and measuring the effectiveness of internal marketing. Journal of Marketing Management, 14(4/5), pp. 325-351.
Lings, Ian & Greenley, Gordon (2010) Internal market orientation and market-oriented behaviours. Journal of Service Management, 21(3), pp. 321-343.
Lings, Ian & Greenley, Gordon (2009) The impact of internal and external market orientations on firm performance. Journal of Strategic Marketing, 17(1), pp. 41-53.
Luck, Edwina, Bailey, Janis, & Townsend, Keith (2009) WorkChoices, ImageChoices and the marketing of new industrial relations legislation. Work, Employment and Society, 23(2), pp. 285-304.
Minahan, Stella, Huddleston, Patricia, & Bianchi, Constanza (2012) Costco and the Aussie shopper : a case study of the market entry of an international retailer. International Review of Retail, Distribution and Consumer Research, 22(5), pp. 507-527.
Mortimer, Gary (2012) Toward a shopping typology of primary male grocery shoppers. International Journal of Retail and Distribution Management, 40(10), pp. 790-810.
Neale, Larry, Murphy, Jamie, & Scharl, Arno (2006) Comparing the diffusion of online service recovery in small and large organisations. Journal of Marketing Communications, 12(3), pp. 165-181.
Rudd, John, Greenley, Gordon, Beatson, Amanda T., & Lings, Ian (2008) Strategic planning and performance : extending the debate. Journal of Business Research, 61(2), pp. 99-108.
Russell-Bennett, Rebekah & Hartel, Charmine (2009) Heart versus mind : the functions of emotional and cognitive loyalty. Australasian Marketing Journal, 18(1), pp. 1-7.
Russell-Bennett, Rebekah, Hartel, Charmine, & Drennan, Judy (2010) Consumer satisfaction and redress with a government third-party complaints agency. Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behaviour, 23.
Silver, Jon & Alpert, Frank (2003) Digital dawn : a revolution in movie distribution? Business Horizons, 46(5), pp. 57-66.
Wang, Paul, Gudergan, Siegfried, & Lings, Ian (2008) The role of product involvement in e-service evaluations. International Journal of Electronic Marketing and Retailing, 2(1), pp. 59-79.
Wilden, Ralph, Gudergan, Siegfried, & Lings, Ian (2010) Employer branding : strategic implications for staff recruitment. Journal of Marketing Management, 26(1), pp. 56-73.
Andrews, Lynda, Drennan, Judy, & Russell-Bennett, Rebekah (2008) Consumers' emotional appraisals and action tendencies arising from mobile viral marketing. In EMAC Conference, 27-30 May, 2008, The Brighton Centre, Brighton.
Beatson, A. T., Coote, L., & Rudd, J. (2004) The use of technology-based self-service on assessments of consumer satisfaction and consumer commitment. In European Marketing Academy Conference, 18-21 May 2004, Murcia, Spain.
Beatson, Amanda & Coote, Leonard V. (2002) Measuring Consumer Loyalty : the loyalty orientation scale. In European Marketing Academy Conference, 28-31 May, 2002, Braga, Portugal.
Beatson, Amanda T. (2003) E-marketing : the impact of self-service technology on consumer satisfaction and consumer commitment. In Academy of Marketing Conference, 8-10 July 2003, Aston University, Aston.
Beatson, Amanda T. & Coote, Leonard V. (2002) Attributes of service delivery modes and their impact on consumer satisfaction. In Australia and New Zealand Marketing Academy Conference, 3-5 December 2002, Melbourne.
Beatson, Amanda T., Coote, Leonard V., & Drennan, Judy (2007) High tech versus high touch : consumer impressions of service delivery experiences. In The 36th European Marketing Academy Conference, 22-25 May 2007, Reykjavik University, Reykjavik. (Unpublished)
Beatson, Amanda T. & Lings, Ian (2005) An exploration of frontline staff service orientated behaviours. In Proceeding of Australia and New Zealand Marketing Academy Conference, 5-7 December 2005, Fremantle, WA.
Beatson, Amanda T. & Lings, Ian (2004) The impact of service orientation on relationship quality and future intentions. In Australian and New Zealand Marketing Academy Conference, 29 November-1 December 2004, Wellington.
Beatson, Amanda T., Lings, Ian, Rudd, John, Lee, Nick, & Souchen, Anne (2005) Self-service technology, consumer satisfaction and consumer commitment : a multigroup investigation. In 5th Academy of Marketing Biennial Conference, 5-7 July 2005, Dublin Institute of Technology, Dublin.
Beatson, Amanda T., Lings, Ian, Rudd, John, Souchon, Anne, & Cadogan, John (2005) An exploration of a metaconstruct of relationship quality. In Proceeding of the 5th Academy of Marketing Biennial Conference, 5-7 July 2005, Dublin Institute of Technology, Dublin.
Bianchi, Constanza (2003) Home depot in Chile: case study. In Proceedings of Annual CLADEA Conference 2003, CLADEA, Lima, Peru.
Bianchi, Constanza, Drennan, Judy, & Proud, William (2012) Brand loyalty in the Australian wine industry. In European Marketing Association Conference (EMAC 2012), 22-25 May 2012, Lisbon, Portugal.
Bianchi, Constanza & Mathews, Shane W. (2013) The role of the Internet on export market growth : an empirical study in Latin America. In Strategic Management in Latin America 2013, Mexico City, Mexico.
Bianchi, Constanza & Mena, Joaquin (2006) Channel blurring and consumer expectations : evidence in Chile. In Proceedings of The Ist Association for Consumer Research Latin American Conference, Association for Consumer Research, Monterrey, Mexico.
Briggs, Maxwell (2009) Macroentrepreneurship : an expanded contact for entrepreneurship. In Proceedings of 14th Biennial World Marketing Congress : Marketing in Transition : Scarcity, Globalism, and Sustainability, Oslo School of Management, Oslo.
Briggs, Maxwell J. (2006) A strategic marketing approach to national development initiatives involving large scale collaborative ventures (LSCV). In International Marketing and Development Conference.
Dulleck, Uwe, Hackl, Franz, Weiss, Bernhard, & Winter-Ember, Rudolf (2008) Behaviour of Online Shoppers. In Alam, K (Ed.) Proceedings of the 37th Australian Conference of Economists, The Economic Society of Australia (Queensland) Inc, Gold Coast, Australia, pp. 1-23.
Gligorijevic, Barbara (2011) Online retailing versus traditional stores in the purchasing decision making process. In MacCarthy, Martin (Ed.) Marketing in the Age of Consumerism : Jekyll or Hyde? Australian & New Zealand Marketing Academy (ANZMAC) 2011 Conference Proceedings, Edith Cowan University (School of Marketing, Faculty of Business & Law, Tourism and Leisure), Perth Convention and Exhibition Centre, Perth, WA, pp. 1-8.
Karlsen, Cecilie & Peloso, Antony (2003) The Relationship between Internal Marketing Communications and External Messages in Franchise Organisations. In Rachel Kennedy, Dr (Ed.) Celebration of Ehrenberg and Bass: Marketing Discoveries, Knowledge and Contribution, 1-3 December 2003, Adelaide, South Australia.
Lee, Nick, Beatson, Amanda, Taylor, Paul, & Durden, Geoff (2007) The effect of salesperson stereotype activation on consumer emotional profiles and cognition. In The 36th European Marketing Academy Conference, 22-25 May 2007, Reykjavik University, Reykjavik. (Unpublished)
Lee, Nick, Beatson, Amanda T., Cadogan, John, Souchon, Anne, & Lin, Yuh-Jinn (2005) Stereotypes of salespeople in Taiwan : an empirical examination and research agenda. In 2005 Academy of Marketing Conference, 5-7 July 2005, Dublin Institute of Technology, Dublin.
Lings, Ian, Durden, Geoff, Lee, Nick, & Cadogan, John (2010) The role of emotional labour and role stress on burnout and psychological strain in high contact service employees. In Proceedings of Academy of Marketing Conference 2010, Coventry University, Coventry, UK.
Lings, Ian, Wilden, Ralf, & Gudergan, Siegfried (2009) The effects of sensing and seizing of market opportunities and reconfiguring activities on the organisational resource base. In Proceedings of Australian and New Zealand Marketing Academy Conference 2009, ANZMAC, Melbourne, Victoria.
Mathews, Shane W. (2011) Internet usage, internet intensity and international sales performance SME's : a structural model approach. In Economic and Political Transformation: Implications and Impact on Global Business, Academy of International Business (AIB), Taipei, Taiwan.
McAndrew, Ryan, Russell-Bennett, Rebekah, & Rundle-Thiele, Sharyn (2010) Alcohol use within the sibship. In Ballantine, Paul & Finsterwalder, Jörg (Eds.) Proceedings of Australian and New Zealand Marketing Academy (ANZMAC) Conference 2010, Department of Management, College of Business and Economics, University of Canterbury, University of Canterbury, Christchurch, New Zealand.
McDonnell, John (2006) They also serve who only stand and wait. In Estelami, Hooman & Maxwell, Sarah (Eds.) Fordham University Conference on the Marketing of Financial Services 2006, 3-4 November, 2006, United States of America, New York.
McDonnell, John J. & Silver, Jon (2009) Hollywood dominance : will it continue? In What is film? Change and Continuity in the 21st Century, 6-7 November 2009, Turnbull Center, Portland, Oregon. (Unpublished)
Mills, Michael Kenneth & Silver, Jon (2004) Analysing the effect of digital technology on channel strategy, power and disintermediation in the home video market : the demise of the video store? In Wiley, J. & Thirkell, P. (Eds.) Marketing Accountabilities and Responsibilities : Proceedings of Australian & New Zealand Marketing Academy 2004, Australian & New Zealand Marketing Academy (ANZMAC), Victoria University of Wellington.
Mohamad, Saifulnizam, Coffey, Vaughan, & Preece, Christopher (2010) Marketing VM services to achieve competitive advantage in the Malaysian Construction Sector. In Management in Construction Researchers Association (MiCRA) 2010, 5-6 October 2010, Universiti Teknologi MARA, Shah Alam, Malaysia.
Mortimer, Gary (2011) The emergent male shopper : an identification of male supermarket shopper types. In Proceedings of the Academy of Marketing Conference 2011: Marketing Fields Forever, University of Liverpool, Liverpool.
Mortimer, Gary & Clarke, Peter (2010) Gender differences and store characteristics : a study of Australian supermarket consumers. In Ballantine, Paul & Finsterwalder, Jorg (Eds.) Proceedings of ANZMAC 2010, University of Canterbury, New Zealand, University of Canterbury, Christchurch, pp. 1-5.
Parkinson, Joy, Russell-Bennett, Rebekah, & Previte, Josephine (2010) The role of mother-centered factors influencing the complex social behaviour of breastfeeding : social support and self-efficacy. In Australian and New Zealand Marketing Conference : Doing More With Less (ANZMAC 2010), 29 November - 1 December 2010, Christchurch, New Zealand.
Plagens, Brett, Rugimbana, Robert, & Silver, Jonathan D. (2008) Toy stories : the strategic use of narratives in the branding of traditional toys. In Australian and New Zealand Marketing Academy Conference, 1-3 December 2008, Olympic Park, Sydney.
Russell-Bennett, Rebekah, Hogan, Steve, & Perks, Keith (2010) A qualitative investigation of socio-cultural factors influencing binge-drinking : a multi-country study. In Australian and New Zealand Marketing Conference : Doing More With Less (ANZMAC 2010), 29 November - 1 December 2010, Christchurch, New Zealand.
Russell-Bennett, Rebekah, Keeffe, Dominique A., & Tombs, Alastair (2008) The mediating role of emotions on service recovery, blame and customer behaviour. In European Marketing Academy Conference, 27-30 May 2008, University of Brighton, Brighton.
Russell-Bennett, Rebekah & Neale, Larry (2009) Social networking : investigating the features of Facebook application. In Academy of Marketing Annual Conference 2009, 7-9 July 2009 , Leeds Metropolitan University, Leeds.
Russell-Bennett, Rebekah, Worthington, Steve, & Hartel, Charmine (2009) One size doesn't fit all. Exploring marketing strategies for influencing three dimensions of brand loyalty. In Proceedings of the Academy of Marketing Conference 2009, Leeds Metropolitan University.
Sarri, Rhys & Drennan, Judy (2006) Music purchase behaviour : the effect of emotional loyalty on intention to purchase. In ANZMAC 2006 Conference Proceedings, 4 - 6 December 2006, Brisbane, Queensland,.
Zainuddin, Nadia, Russell-Bennett, Rebekah, & Previte, Josephine A. (2008) Describing value in a social marketing service : what is it and how is it influenced? In International Nonprofit and Social Marketing Conference : Partnerships, Proof and Practice, 15-16 July 2008, University of Wollongong, New South Wales.
Rugimbana, Robert & Silver, Jon (2006) The Blair Witch Project : Forming strong attitudes, beliefs and consumer intentions from a myth. Consumer Behaviour: An Asia-Pacific Approach.
Silver, Jon (1999) The Blair Witch Project : a marketing case study. (Unpublished)