Items where Subject is "Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > MARKETING (150500) > Marketing Management (incl. Strategy and Customer Relations) (150503)"

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Number of items at this level: 115.

Book

Grewal, Dhruv, Levy, Michael , Mathews, Shane W., Harrigan, Paul , & Bucic, Tania (2014) Marketing. McGraw Hill Education, Australia.

Briggs, Maxwell (2010) Big project ventures: facilitating a collaborative planning and implementation process. Lambert Academic Publishing AG & Co., Germany.

Huang, Marvin, McDonnell, John, & Beatson, Amanda T. (2010) Establishing a quality franchise relationship in Taiwan : Investigating relationships between relationship quality, loyalty and cooperation. VDM Verlag Dr Muller Aktiengesellschaft and Co. KG, Germany.

Book Chapter

Drennan, Judy & Keeffe, Dominique A. (2010) Five tools to manage and prevent customer misbehaviour during service experiences. In Arenstein, Seth (Ed.) Customer Experience Management: Lessons and insights for the cable industry. Access Intelligence, pp. 48-51.

Previte, Josephine & Russell-Bennett, Rebekah (2014) The need for internal social marketing (ISM): extending the people focus to service employees. In Hastings, Gerard & Domegan, Christine (Eds.) Social Marketing: From Tunes to Symphonies. Routledge, United Kingdom, pp. 326-333.

Rodgers, Jess (2014) Embedded creatives in the Australian manufacturing industry. In Hearn, Gregory N., Bridgstock, Ruth S., Goldsmith, Ben, & Rodgers, Jess (Eds.) Creative Work Beyond the Creative Industries : Innovation, Employment and Education. Edward Elgar, Cheltenham, pp. 111-127.
Number of citations in Scopus 1

Journal Article

Andrews, Lynda & Bianchi, Constanza (2013) Consumer Internet purchasing behaviour in Chile. Journal of Business Research, 66(10), pp. 1791-1799.
Number of citations in Scopus 5
Number of citations in Web of Science® 3

Beatson, Amanda T. & Coote, Leonard V. (2007) Self-service technology and the service encounter. The Service Industries Journal, 27(1), pp. 75-89.
Number of citations in Scopus 36
Number of citations in Web of Science® 15

Beatson, Amanda T., Gudergan, Siegfried, & Lings, Ian (2008) Managing service staff as an organizational resource : implications for customer service provision. Services Marketing Quarterly, 29(4), pp. 25-41.
Number of full-text downloads 183
Number of citations in Scopus 2

Beatson, Amanda T., Gudergan, Siegfroed, & Lings, Ian (2008) Service staff attitudes, organisational practices and performance drivers. Journal of Management and Organization, 14(2), pp. 168-179.
Number of full-text downloads 444
Number of citations in Scopus 13
Number of citations in Web of Science® 9

Beatson, Amanda T., Lings, Ian, & Gudergan, Siegfried (2008) Employee behaviour and relationship quality : impact on customers. The Service Industries Journal, 28(2), pp. 211-223.
Number of full-text downloads 4,380
Number of citations in Scopus 23
Number of citations in Web of Science® 17

Bianchi, Constanza (2010) Inward exporting of professional services : lessons from an exploratory study of Australian educational firms. Services Marketing Quarterly, 31(2), pp. 174-193.
Number of full-text downloads 159
Number of citations in Scopus 2

Bianchi, Constanza & Andrews, Lynda (2015) Investigating marketing managers' perspectives on social media in Chile. Journal of Business Research, 68(12), pp. 2552-2559.
Number of citations in Scopus 1

Bianchi, Constanza & Andrews, Lynda (2012) Risk, trust, and consumer online purchasing behaviour : a Chilean perspective. International Marketing Review, 29(3), pp. 253-275.
Number of full-text downloads 706
Number of citations in Scopus 20
Number of citations in Web of Science® 9

Bianchi, Constanza, Drennan, Judy, & Proud, William (2014) Antecedents of consumer brand loyalty in the Australian wine industry. Journal of Wine Research, 25(2), pp. 91-104.
Number of citations in Scopus 1

Bianchi, Constanza & Mathews, Shane (2016) Internet marketing and export market growth in Chile. Journal of Business Research, 69(2), pp. 426-434.
Number of citations in Web of Science® 1

Bianchi, Constanza & Pike, Steven D. (2011) Antecedents of Destination Brand Loyalty for a Long-Haul Market: Australia's Destination Loyalty Among Chilean Travelers. Journal of Travel & Tourism Marketing, 28(7), pp. 736-750.
Number of full-text downloads 104
Number of citations in Scopus 10
Number of citations in Web of Science® 9

Bianchi, Constanza & Reyes, Carolina (2005) Defensive strategies of local companies against foreign multinationals evidence from Chilean retailers. Latin American Business Review, 6(2), pp. 67-85.
Number of full-text downloads 1,141

Bianchi, Constanza & Saleh, Abu (2011) Antecedents of importer relationship performance in Latin America. Journal of Business Research, 64(3), pp. 258-265.
Number of full-text downloads 462
Number of citations in Scopus 11
Number of citations in Web of Science® 9

Bianchi, Constanza & Saleh, Abu (2010) On importer trust and commitment : a comparative study of two developing countries. International Marketing Review, 27(1), pp. 55-86.
Number of full-text downloads 417
Number of citations in Scopus 27
Number of citations in Web of Science® 20

Brooks, Roger, Lings, Ian, & Botschen, Martina (1999) Internal marketing and customer driven wavefronts. The Service Industries Journal, 19(4), pp. 49-67.
Number of full-text downloads 3,490
Number of citations in Scopus 31
Number of citations in Web of Science® 19

Chen, Hsiu-Li & Mathews, Shane (2014) Experiential brand deployment : improving tourism brand evaluations. Journal of Hospitality & Tourism Research. (In Press)

Chen, Hsiu-Li & Mathews, Shane W. (2013) The effects of portal website attitude and e-services on branding of e-stores. Australasian Marketing Journal, 21(3), pp. 155-160.
Number of citations in Scopus 2

Donoghue, Sun, Strydom, Nina, Andrews, Lynda, Pentecost, Robin, & de Klerk, Helena M. (2016) Differences between Black and White South Africans in product failure attributions, anger and complaint behaviour. International Journal of Consumer Studies, 40(3), pp. 257-267.

Drennan, Judy, Bianchi, Constanza, Cacho-Elizondo, Silvia, Correia Loureiro, Sandra, Proud, Bill, & Guibert, Nathalie (2015) Examining the role of wine brand love on brand loyalty: A multi-country comparison. International Journal of Hospitality Management, 49, pp. 47-55.

Drennan, Judy & Wessels, Lisa (2010) An investigation of consumer acceptance of M-banking. International Journal of Bank Marketing, 28(7), pp. 547-568.
Number of citations in Scopus 38

Fisher, Greg & Beatson, Amanda T. (2002) The impact of culture on self-service on technology adoption in the hotel industry. International Journal of Hospitality and Tourism Administration, 3(3), pp. 59-77.
Number of full-text downloads 3,378

Gallegos, Danielle, Russell-Bennett, Rebekah, & Previte, Josephine (2011) An innovative approach to reducing risks associated with infant feeding : the use of technology. Journal of Nonprofit and Public Sector Marketing, 23(4), pp. 327-347.
Number of full-text downloads 185
Number of citations in Scopus 4

Greer, Dominique, Russell-Bennett, Rebekah, Tombs, Alastair, & Drennan, Judy (2014) Just what the doctor ordered? Investigating the impact of health service quality on consumer misbehaviour. Australasian Marketing Journal, 22(3), pp. 257-267.

Greer, Dominique A. (2015) Defective co-creation: Developing a typology of consumer dysfunction in professional services. European Journal of Marketing, 49(1/2), pp. 238-261.
Number of citations in Web of Science® 1

Jung, Jaemin, Shim, Sung, Jin, Hyun Seung, & Khang, Hyoungkoo (2016) Factors affecting attitudes and behavioural intention towards social networking advertising: A case of Facebook users in South Korea. International Journal of Advertising, 35(2), pp. 248-265.

Kerr, Gayle F., Mortimer, Kathleen, Dickinson, Sonia, & Waller, David (2012) Buy, boycott or blog : exploring online consumer power to share, discuss and distribute controversial advertising messages. European Journal of Marketing, 46(3/4), pp. 387-405.
Number of full-text downloads 1,087
Number of citations in Scopus 13
Number of citations in Web of Science® 4

Kerr, Gayle F., Schultz, Don, Patti, Charles, & Ilchul, Kim (2008) An inside-out approach to integrated marketing communication : an international analysis. International Journal of Advertising, 27(4), pp. 511-548.
Number of full-text downloads 3,321
Number of citations in Scopus 30
Number of citations in Web of Science® 12

Kuppelwieser, Volker G., Sarstedt, Marko, & Tuzovic, Sven (2014) The role of context and motivation variables in mobile commerce usage: A further perspective on Chong (2013). Technological Forecasting and Social Change, 88, pp. 156-161.
Number of citations in Scopus 1

Lee, Nick, Beatson, Amanda, Garrett, Tony, Lings, Ian, & Zhang, Xi (2009) A study of the attitudes towards unethical selling amongst Chinese salespeople. Journal of Business Ethics, 88(S3), pp. 497-515.
Number of full-text downloads 327
Number of citations in Scopus 13
Number of citations in Web of Science® 9

Lings, Ian (1999) Balancing internal and external market orientations. Journal of Marketing Management, 15( 4), pp. 239-263.
Number of full-text downloads 4,675

Lings, Ian (2001) Internal marketing and supply chain management. Journal of Services Marketing, 14(1), pp. 27-43.
Number of full-text downloads 828

Lings, Ian (1999) Managing service quality with internal marketing schematics. Long Range Planning, 32(4), pp. 452-463.
Number of full-text downloads 1,254
Number of citations in Scopus 15
Number of citations in Web of Science® 9

Lings, Ian, Beatson, Amanda T., & Gudergan, Siegfried (2008) The impact of implicit and explicit communications on frontline service delivery staff. The Service Industries Journal, 28(10), 1431 -1443.
Number of citations in Scopus 4
Number of citations in Web of Science® 1

Lings, Ian & Brooks, Roger F. (1998) Implementing and measuring the effectiveness of internal marketing. Journal of Marketing Management, 14(4/5), pp. 325-351.
Number of full-text downloads 4,764

Lings, Ian & Greenley, Gordon (2010) Internal market orientation and market-oriented behaviours. Journal of Service Management, 21(3), pp. 321-343.
Number of full-text downloads 501
Number of citations in Web of Science® 13

Lings, Ian & Greenley, Gordon (2009) The impact of internal and external market orientations on firm performance. Journal of Strategic Marketing, 17(1), pp. 41-53.
Number of full-text downloads 6,290
Number of citations in Scopus 30

Lings, Ian & Siegfried, Gudergan (2010) Service employee behaviour : the role of compliance and risk taking. International Journal of Services Technology and Management, 14(2/3), pp. 208-216.
Number of citations in Scopus 2

Luck, Edwina, Bailey, Janis, & Townsend, Keith (2009) WorkChoices, ImageChoices and the marketing of new industrial relations legislation. Work, Employment and Society, 23(2), pp. 285-304.
Number of full-text downloads 577
Number of citations in Scopus 7
Number of citations in Web of Science® 4

Martin, Brett A.S. & Strong, Carolyn A. (2015) The trustworthy brand : effects of conclusion explicitness and persuasion awareness on consumer judgments. Marketing Letters. (In Press)

Mathews, Shane, Bianchi, Constanza, Perks, Keith J., Healy, Marilyn, & Wickramasekera, Rumintha (2015) Internet marketing capabilities and international market growth. International Business Review. (In Press)

McEniery, Ben (2014) Trade marks for the design and layout of retail premises. Australian Intellectual Property Journal, 24(3), pp. 167-185.
Number of full-text downloads 376

Minahan, Stella, Huddleston, Patricia, & Bianchi, Constanza (2012) Costco and the Aussie shopper : a case study of the market entry of an international retailer. International Review of Retail, Distribution and Consumer Research, 22(5), pp. 507-527.
Number of full-text downloads 745
Number of citations in Scopus 1

Mortimer, Gary (2012) Toward a shopping typology of primary male grocery shoppers. International Journal of Retail and Distribution Management, 40(10), pp. 790-810.
Number of full-text downloads 433
Number of citations in Scopus 6

Mortimer, Gary, Neale, Larry, Fazal e Hasan, Syed, & Dunphy, Benjamin (2015) Investigating the factors influencing the adoption of m-banking: A cross cultural study. International Journal of Bank Marketing, 33(4), pp. 545-570.
Number of full-text downloads 54
Number of citations in Scopus 1

Neale, Larry, Murphy, Jamie, & Scharl, Arno (2006) Comparing the diffusion of online service recovery in small and large organisations. Journal of Marketing Communications, 12(3), pp. 165-181.
Number of full-text downloads 816
Number of citations in Scopus 5

O'Donnell, Kathleen, Strebel, Judi, & Mortimer, Gary (2016) The thrill of victory: Women and sport shopping. Journal of Retailing and Consumer Services, 28, pp. 240-251.

Previte, Josephine, Fry, Marie-Louise, Drennan, Judy, & Fazal e Hasan, Syed (2015) Friends or foes: Group influence effects on moderate drinking behaviors. Journal of Business Research, 68(10), pp. 2146-2154.

Rosenbaum, Mark S., Russell-Bennett, Rebekah, & Drennan, Judy (2015) Commercial friendships between gay sales associates and straight female customers in luxury settings: A proposed theoretical framework. Journal of Retailing and Consumer Services, 27, pp. 179-186.

Rudd, John, Greenley, Gordon, Beatson, Amanda T., & Lings, Ian (2008) Strategic planning and performance : extending the debate. Journal of Business Research, 61(2), pp. 99-108.
Number of citations in Scopus 46
Number of citations in Web of Science® 34

Russell-Bennett, Rebekah & Baron, Steve (2015) Fresh thinking in services marketing: Contemporary, cutting-edge and creative thoughts. Journal of Services Marketing, 29(6/7), pp. 421-424.

Russell-Bennett, Rebekah & Hartel, Charmine (2009) Heart versus mind : the functions of emotional and cognitive loyalty. Australasian Marketing Journal, 18(1), pp. 1-7.
Number of full-text downloads 456
Number of citations in Scopus 10

Russell-Bennett, Rebekah, Hartel, Charmine, & Drennan, Judy (2010) Consumer satisfaction and redress with a government third-party complaints agency. Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behaviour, 23.
Number of full-text downloads 215

Silver, Jon & Alpert, Frank (2003) Digital dawn : a revolution in movie distribution? Business Horizons, 46(5), pp. 57-66.
Number of full-text downloads 1,097
Number of citations in Scopus 2

Sok, Phyra, O'Cass, Aron, & Miles, Morgan P. (2015) The performance advantages for SMEs of product innovation and marketing resourcecapability complementarity in emerging economies. Journal of Small Business Management. (In Press)

Tombs, Alastair G., Russell-Bennett, Rebekah, & Ashkanasy, Neal M. (2014) Recognising emotional expressions of complaining customers : A cross-cultural study. European Journal of Marketing, 48(7/8), pp. 1354-1374.
Number of citations in Scopus 1

Tuzovic, Sven & Bruhn, Manfred (2005) Integrating customer orientation, employee compensation and performance management: A conceptual framework. International Journal of Business Performance Management, 7(3), pp. 255-274.
Number of citations in Scopus 4

Tuzovic, Sven, Simpson, Merlin C., Kuppelwieser, Volker G., & Finsterwalder, Jrg (2014) From free to fee: Acceptability of airline ancillary fees and the effects on customer behavior. Journal of Retailing and Consumer Services, 21(2), pp. 98-107.

Wang, Paul, Gudergan, Siegfried, & Lings, Ian (2008) The role of product involvement in e-service evaluations. International Journal of Electronic Marketing and Retailing, 2(1), pp. 59-79.
Number of full-text downloads 444
Number of citations in Scopus 1

Weerawardena, Jay, Mort, Gillian, Salunke, Sandeep, Knight, Gary, & Liesch, Peter (2015) The role of the market sub-system and the socio-technical sub-system in innovation and firm performance : a dynamic capabilities approach. Journal of the Academy of Marketing Science, 43(2), pp. 221-239.
Number of citations in Scopus 1

Wikstrom, Patrik (2012) A typology of music distribution models. International Journal of Music Business Research, 1(1), pp. 7-20.

Wikstrom, Patrik & Burnett, Robert (2009) Same songs, different wrapping : the rise of the compilation album. Popular Music and Society, 32(4), pp. 507-522.
Number of full-text downloads 3

Wilden, Ralph, Gudergan, Siegfried, & Lings, Ian (2010) Employer branding : strategic implications for staff recruitment. Journal of Marketing Management, 26(1), pp. 56-73.
Number of citations in Scopus 22

Conference Paper

Andrews, Lynda, Drennan, Judy, & Russell-Bennett, Rebekah (2008) Consumers' emotional appraisals and action tendencies arising from mobile viral marketing. In EMAC Conference, 27-30 May, 2008, The Brighton Centre, Brighton.
Number of full-text downloads 909

Beatson, A. T., Coote, L., & Rudd, J. (2004) The use of technology-based self-service on assessments of consumer satisfaction and consumer commitment. In European Marketing Academy Conference, 18-21 May 2004, Murcia, Spain.
Number of full-text downloads 197

Beatson, Amanda & Coote, Leonard V. (2002) Measuring Consumer Loyalty : the loyalty orientation scale. In European Marketing Academy Conference, 28-31 May, 2002, Braga, Portugal.
Number of full-text downloads 359

Beatson, Amanda T. (2003) E-marketing : the impact of self-service technology on consumer satisfaction and consumer commitment. In Academy of Marketing Conference, 8-10 July 2003, Aston University, Aston.
Number of full-text downloads 289

Beatson, Amanda T. & Coote, Leonard V. (2002) Attributes of service delivery modes and their impact on consumer satisfaction. In Australia and New Zealand Marketing Academy Conference, 3-5 December 2002, Melbourne.
Number of full-text downloads 232

Beatson, Amanda T., Coote, Leonard V., & Drennan, Judy (2007) High tech versus high touch : consumer impressions of service delivery experiences. In The 36th European Marketing Academy Conference, 22-25 May 2007, Reykjavik University, Reykjavik. (Unpublished)
Number of full-text downloads 63

Beatson, Amanda T. & Lings, Ian (2005) An exploration of frontline staff service orientated behaviours. In Proceeding of Australia and New Zealand Marketing Academy Conference, 5-7 December 2005, Fremantle, WA.
Number of full-text downloads 120

Beatson, Amanda T. & Lings, Ian (2004) The impact of service orientation on relationship quality and future intentions. In Australian and New Zealand Marketing Academy Conference, 29 November-1 December 2004, Wellington.
Number of full-text downloads 129

Beatson, Amanda T., Lings, Ian, Rudd, John, Lee, Nick, & Souchen, Anne (2005) Self-service technology, consumer satisfaction and consumer commitment : a multigroup investigation. In 5th Academy of Marketing Biennial Conference, 5-7 July 2005, Dublin Institute of Technology, Dublin.
Number of full-text downloads 156

Beatson, Amanda T., Lings, Ian, Rudd, John, Souchon, Anne, & Cadogan, John (2005) An exploration of a metaconstruct of relationship quality. In Proceeding of the 5th Academy of Marketing Biennial Conference, 5-7 July 2005, Dublin Institute of Technology, Dublin.
Number of full-text downloads 44

Bianchi, Constanza (2003) Home depot in Chile: case study. In Proceedings of Annual CLADEA Conference 2003, CLADEA, Lima, Peru.
Number of full-text downloads 461

Bianchi, Constanza, Drennan, Judy, & Proud, William (2012) Brand loyalty in the Australian wine industry. In European Marketing Association Conference (EMAC 2012), 22-25 May 2012, Lisbon, Portugal.
Number of full-text downloads 504

Bianchi, Constanza & Mathews, Shane W. (2013) The role of the Internet on export market growth : an empirical study in Latin America. In Strategic Management in Latin America 2013, Mexico City, Mexico.
Number of full-text downloads 326

Bianchi, Constanza & Mena, Joaquin (2006) Channel blurring and consumer expectations : evidence in Chile. In Proceedings of The Ist Association for Consumer Research Latin American Conference, Association for Consumer Research, Monterrey, Mexico.
Number of full-text downloads 27

Briggs, Maxwell (2009) Macroentrepreneurship : an expanded contact for entrepreneurship. In Proceedings of 14th Biennial World Marketing Congress : Marketing in Transition : Scarcity, Globalism, and Sustainability, Oslo School of Management, Oslo.
Number of full-text downloads 45

Briggs, Maxwell J. (2006) A strategic marketing approach to national development initiatives involving large scale collaborative ventures (LSCV). In International Marketing and Development Conference.

Dulleck, Uwe, Hackl, Franz, Weiss, Bernhard, & Winter-Ember, Rudolf (2008) Behaviour of Online Shoppers. In Alam, K (Ed.) Proceedings of the 37th Australian Conference of Economists, The Economic Society of Australia (Queensland) Inc, Gold Coast, Australia, pp. 1-23.
Number of full-text downloads 141

Glavas, Charmaine & Mathews, Shane W. (2014) International virtual networking capabilities and firm performance: A study of international entrepreneurial Australian SMEs. In ANZIBA proceedings 2014 'International Business: Institutions, Organisations, and Markets', Auckland, New Zealand.
Number of full-text downloads 85

Gligorijevic, Barbara (2011) Online retailing versus traditional stores in the purchasing decision making process. In MacCarthy, Martin (Ed.) Marketing in the Age of Consumerism : Jekyll or Hyde? Australian & New Zealand Marketing Academy (ANZMAC) 2011 Conference Proceedings, Edith Cowan University (School of Marketing, Faculty of Business & Law, Tourism and Leisure), Perth Convention and Exhibition Centre, Perth, WA, pp. 1-8.

Karlsen, Cecilie & Peloso, Antony (2003) The Relationship between Internal Marketing Communications and External Messages in Franchise Organisations. In Rachel Kennedy, Dr (Ed.) Celebration of Ehrenberg and Bass: Marketing Discoveries, Knowledge and Contribution, 1-3 December 2003, Adelaide, South Australia.

Lee, Nick, Beatson, Amanda, Taylor, Paul, & Durden, Geoff (2007) The effect of salesperson stereotype activation on consumer emotional profiles and cognition. In The 36th European Marketing Academy Conference, 22-25 May 2007, Reykjavik University, Reykjavik. (Unpublished)
Number of full-text downloads 185

Lee, Nick, Beatson, Amanda T., Cadogan, John, Souchon, Anne, & Lin, Yuh-Jinn (2005) Stereotypes of salespeople in Taiwan : an empirical examination and research agenda. In 2005 Academy of Marketing Conference, 5-7 July 2005, Dublin Institute of Technology, Dublin.
Number of full-text downloads 86

Lings, Ian, Durden, Geoff, Lee, Nick, & Cadogan, John (2010) The role of emotional labour and role stress on burnout and psychological strain in high contact service employees. In Proceedings of Academy of Marketing Conference 2010, Coventry University, Coventry, UK.
Number of full-text downloads 297

Lings, Ian, Wilden, Ralf, & Gudergan, Siegfried (2009) The effects of sensing and seizing of market opportunities and reconfiguring activities on the organisational resource base. In Proceedings of Australian and New Zealand Marketing Academy Conference 2009, ANZMAC, Melbourne, Victoria.
Number of full-text downloads 2,201

Mathews, Shane W. (2011) Internet usage, internet intensity and international sales performance SME's : a structural model approach. In Economic and Political Transformation: Implications and Impact on Global Business, Academy of International Business (AIB), Taipei, Taiwan.
Number of full-text downloads 558

McAndrew, Ryan, Russell-Bennett, Rebekah, & Rundle-Thiele, Sharyn (2010) Alcohol use within the sibship. In Ballantine, Paul & Finsterwalder, Jrg (Eds.) Proceedings of Australian and New Zealand Marketing Academy (ANZMAC) Conference 2010, Department of Management, College of Business and Economics, University of Canterbury, University of Canterbury, Christchurch, New Zealand.
Number of full-text downloads 118

McDonnell, John (2006) They also serve who only stand and wait. In Estelami, Hooman & Maxwell, Sarah (Eds.) Fordham University Conference on the Marketing of Financial Services 2006, 3-4 November, 2006, United States of America, New York.
Number of full-text downloads 20

McDonnell, John J. & Silver, Jon (2009) Hollywood dominance : will it continue? In What is film? Change and Continuity in the 21st Century, 6-7 November 2009, Turnbull Center, Portland, Oregon. (Unpublished)
Number of full-text downloads 1,217

Mills, Michael Kenneth & Silver, Jon (2004) Analysing the effect of digital technology on channel strategy, power and disintermediation in the home video market : the demise of the video store? In Wiley, J. & Thirkell, P. (Eds.) Marketing Accountabilities and Responsibilities : Proceedings of Australian & New Zealand Marketing Academy 2004, Australian & New Zealand Marketing Academy (ANZMAC), Victoria University of Wellington.
Number of full-text downloads 121

Mohamad, Saifulnizam, Coffey, Vaughan, & Preece, Christopher (2010) Marketing VM services to achieve competitive advantage in the Malaysian Construction Sector. In Management in Construction Researchers Association (MiCRA) 2010, 5-6 October 2010, Universiti Teknologi MARA, Shah Alam, Malaysia.
Number of full-text downloads 397

Mortimer, Gary (2011) The emergent male shopper : an identification of male supermarket shopper types. In Proceedings of the Academy of Marketing Conference 2011: Marketing Fields Forever, University of Liverpool, Liverpool.
Number of full-text downloads 405

Mortimer, Gary & Clarke, Peter (2010) Gender differences and store characteristics : a study of Australian supermarket consumers. In Ballantine, Paul & Finsterwalder, Jorg (Eds.) Proceedings of ANZMAC 2010, University of Canterbury, New Zealand, University of Canterbury, Christchurch, pp. 1-5.
Number of full-text downloads 851

Parkinson, Joy, Russell-Bennett, Rebekah, & Previte, Josephine (2010) The role of mother-centered factors influencing the complex social behaviour of breastfeeding : social support and self-efficacy. In Australian and New Zealand Marketing Conference : Doing More With Less (ANZMAC 2010), 29 November - 1 December 2010, Christchurch, New Zealand.
Number of full-text downloads 508

Plagens, Brett, Rugimbana, Robert, & Silver, Jonathan D. (2008) Toy stories : the strategic use of narratives in the branding of traditional toys. In Australian and New Zealand Marketing Academy Conference, 1-3 December 2008, Olympic Park, Sydney.
Number of full-text downloads 770

Russell-Bennett, Rebekah, Hogan, Steve, & Perks, Keith (2010) A qualitative investigation of socio-cultural factors influencing binge-drinking : a multi-country study. In Australian and New Zealand Marketing Conference : Doing More With Less (ANZMAC 2010), 29 November - 1 December 2010, Christchurch, New Zealand.
Number of full-text downloads 2,164

Russell-Bennett, Rebekah, Keeffe, Dominique A., & Tombs, Alastair (2008) The mediating role of emotions on service recovery, blame and customer behaviour. In European Marketing Academy Conference, 27-30 May 2008, University of Brighton, Brighton.
Number of full-text downloads 180

Russell-Bennett, Rebekah, Mulcahy, Rory, Foth, Marcus, Little, Jo-Anne, & Swinton, Timothy (2014) The psychological and economic factors that influence energy consumption habits of low-income earners. In Ewing, Michael & Newton, Fiona (Eds.) Proceedings of the 2014 International Social Marketing Conference, Monash University, Melbourne, VIC.
Number of full-text downloads 84

Russell-Bennett, Rebekah & Neale, Larry (2009) Social networking : investigating the features of Facebook application. In Academy of Marketing Annual Conference 2009 , 7-9 July 2009 , Leeds Metropolitan University, Leeds.
Number of full-text downloads 351

Russell-Bennett, Rebekah, Worthington, Steve, & Hartel, Charmine (2009) One size doesn't fit all. Exploring marketing strategies for influencing three dimensions of brand loyalty. In Proceedings of the Academy of Marketing Conference 2009, Leeds Metropolitan University.
Number of full-text downloads 319

Sarri, Rhys & Drennan, Judy (2006) Music purchase behaviour : the effect of emotional loyalty on intention to purchase. In ANZMAC 2006 Conference Proceedings, 4 - 6 December 2006, Brisbane, Queensland,.
Number of full-text downloads 427

Susilo, Tifani, Luck, Edwina M., & Mathews, Shane W. (2014) Fusion of worlds : consumers self-narrative in a hybrid physical/digital world. In Rundle-Thiele, Sharyn, Kubacki, Krzysztof, & Arli, Denni (Eds.) Proceedings of the 2014 Australian and New Zealand Marketing Academy Conference (ANZMAC): Agents of Change, ANZMAC, Brisbane, QLD, pp. 1372-1379.
Number of full-text downloads 192

Zainuddin, Nadia, Russell-Bennett, Rebekah, & Previte, Josephine A. (2008) Describing value in a social marketing service : what is it and how is it influenced? In International Nonprofit and Social Marketing Conference : Partnerships, Proof and Practice, 15-16 July 2008, University of Wollongong, New South Wales.
Number of full-text downloads 59

Other

Rugimbana, Robert & Silver, Jon (2006) The Blair Witch Project : Forming strong attitudes, beliefs and consumer intentions from a myth. Consumer Behaviour: An Asia-Pacific Approach.
Number of full-text downloads 484

Silver, Jon (1999) The Blair Witch Project : a marketing case study. (Unpublished)
Number of full-text downloads 2,134

This list was generated on Sat Apr 30 13:37:18 2016 AEST.