Items where Subject is "Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > MARKETING (150500) > Marketing Measurement (150504)"
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Number of items at this level: 19.
Bruhn, Manfred, Eichen, Falko, Hadwich, Karsten, & Tuzovic, Sven (2012) Conceptualizing and measuring brand relationship quality. In Fournier, Susan, Breazeale, Michael, & Fetscherin, Marc (Eds.) Consumer-Brand Relationships: Theory and Practice. Routledge (Taylor & Francis Group), Milton Park, Abingdon, Oxon, pp. 165-185.
Bruhn, Manfred, Georgi, Dominik, & Tuzovic, Sven (2009) The link between marketing instruments and customer perceptions. Journal of Relationship Marketing, 8(1), pp. 50-67.
Drennan, Judy & McColl-Kennedy, Janet R. (2003) The relationship between Internet use and perceived performance in retail and professional service firms. Journal of Services Marketing, 17(3), pp. 295-311.
Filo, Kevin, Funk, Daniel, & Neale, Larry (2008) Sportway toward sport event consumption. In James, J, Morgan, M, & Summers, J (Eds.) Proceedings of Sport Marketing Association 6th Annual Conference, 17-19 July, Gold Coast, QLD .
Foth, Marcus, Fitz-Walter, Zachary, Ti, Jimmy, Russell-Bennett, Rebekah, & Kuhn, Kerri-Ann (2012) Please take out your phones : on the spot solicitation of student feedback in class. In Farrell, Vivienne, Farrell, Graham, Chua, Caslon, Huang, Weidong, Vasa, Raj, & Woodward, Clinton (Eds.) Proceedings of the 24th Australian Computer-Human Interaction Conference (OzCHI 2012) : Integration, Interaction, Innovation, Immersion, Inclusion, Association for Computing Machinery (ACM), Melbourne, Australia, pp. 150-153.
Funk, Daniel, Neale, Larry, & Filo, Kevin (2008) Sportsway towards sport event consumption. In Sport Marketing Association Annual Conference : Bridging the Gap : Bringing the World Down Under, 16-20 July 2008, University of Southern Queensland, Toowoomba.
Lings, Ian & Brooks, Roger F. (1998) Implementing and measuring the effectiveness of internal marketing. Journal of Marketing Management, 14(4/5), pp. 325-351.
Martin, Brett & Vincent, Aaron (2014) Effects of knowledge, testimonials, and Ad copy on cruise advertising judgments. Tourism Analysis, 19(6), pp. 769-774.
Mortimer, Gary, Bougoure, Ursula, & Fazal-E-Hasan, Syed (2015) Development and validation of the Self-Gifting Consumer Behaviour scale. Journal of Consumer Behaviour, 14(3), pp. 165-176.
Mortimer, Gary, Bougoure, Ursula-Sigrid, & Fazal e Hasan, Syed (2014) Developing and validation of the Self-Gifting Consumer Bahaviour Scale. In 21st International Conference on Recent Advances in Retailing and Services Science, 7-10 July, 2014, Bucharest, Romania. (Unpublished)
Neale, Larry (2010) Loyalty and the ritualistic consumption of entertainment. Continuum : Journal of Media and Cultural Studies, 24(6), pp. 905-919.
Neale, Larry (2009) The fan ritual scale and sports attendance. In Proceedings of the 7th Annual Conference of the Sport Marketing Association, Mount Union College, Cleveland, Ohio, pp. 1-8.
Neale, Larry & Funk, Daniel (2008) Using the negative binomial distribution to investigate sports attendance. In ANZMAC 2008, 1-3 December 2008, University of Western Sydney, Sydney.
Neale, Larry, Funk, Daniel, & McDonald, Heath (2006) Investigating the influences on attendance and intention to rejoin with inaugural members of a new football team. In Proceedings of the 2006 ANZMAC Conference, 4-6 December 2006, Queensland University of Technology, Brisbane, Queensland.
Neale, Larry, Mizerski, Richard, & Lee, Alvin (2008) Measuring consumer rituals : a marketing application. In Proceedings Winter American Marketing Association Educators Conference : Marketing the Organization and its Products and Services, 15-19 February 2008, Austin, Texas.
Ng, Sandy & Russell-Bennett, Rebekah (2015) The role of affect in consumer evaluation of health care services. Health Marketing Quarterly, 32(1), pp. 31-47.
Pike, Steven (2014) Destination Brand Performance Measurement Over Time. In Woodside, Arch G. & Kozak, Metin (Eds.) Tourists’ Perceptions and Assessments (Advances in Culture, Tourism and Hospitality Research, Volume 8). Emerald Group Publishing Limited, United Kingdom, pp. 111-120.
Soneji, Dipesh, Riedel, Aimee, & Martin, Brett (2015) How Gordon Ramsay appeals to consumers : effects of self-concept clarity and celebrity meaning on celebrity endorsements. Journal of Strategic Marketing, 23(5), pp. 457-468.
van Dessel, Maria (2011) Measuring literalism and symbolism in advertisements : scale development and validation. In The Proceedings of the American Academy of Advertising (AAA) 2011 Asia-Pacific Conference, American Academy of Advertising (AAA) , Brisbane, QLD.