Items where Subject is "Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > MARKETING (150500) > Marketing Measurement (150504)"
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Number of items at this level: 19.
Bruhn, Manfred, Eichen, Falko, Hadwich, Karsten, & Tuzovic, Sven (2012) Conceptualizing and measuring brand relationship quality. In Fournier, Susan, Breazeale, Michael, & Fetscherin, Marc (Eds.) Consumer-Brand Relationships: Theory and Practice. Routledge (Taylor & Francis Group), Milton Park, Abingdon, Oxon, pp. 165-185.
Pike, Steven (2014) Destination Brand Performance Measurement Over Time. In Woodside, Arch G. & Kozak, Metin (Eds.) Tourists’ Perceptions and Assessments (Advances in Culture, Tourism and Hospitality Research, Volume 8). Emerald Group Publishing Limited, United Kingdom, pp. 111-120.
Bruhn, Manfred, Georgi, Dominik, & Tuzovic, Sven (2009) The link between marketing instruments and customer perceptions. Journal of Relationship Marketing, 8(1), pp. 50-67.
Drennan, Judy & McColl-Kennedy, Janet R. (2003) The relationship between Internet use and perceived performance in retail and professional service firms. Journal of Services Marketing, 17(3), pp. 295-311.
Lings, Ian & Brooks, Roger F. (1998) Implementing and measuring the effectiveness of internal marketing. Journal of Marketing Management, 14(4/5), pp. 325-351.
Martin, Brett & Vincent, Aaron (2014) Effects of knowledge, testimonials, and Ad copy on cruise advertising judgments. Tourism Analysis, 19(6), pp. 769-774.
Mortimer, Gary, Bougoure, Ursula, & Fazal-E-Hasan, Syed (2015) Development and validation of the Self-Gifting Consumer Behaviour scale. Journal of Consumer Behaviour, 14(3), pp. 165-176.
Neale, Larry (2010) Loyalty and the ritualistic consumption of entertainment. Continuum : Journal of Media and Cultural Studies, 24(6), pp. 905-919.
Ng, Sandy & Russell-Bennett, Rebekah (2015) The role of affect in consumer evaluation of health care services. Health Marketing Quarterly, 32(1), pp. 31-47.
Soneji, Dipesh, Riedel, Aimee, & Martin, Brett (2015) How Gordon Ramsay appeals to consumers : effects of self-concept clarity and celebrity meaning on celebrity endorsements. Journal of Strategic Marketing. (In Press)
Filo, Kevin, Funk, Daniel, & Neale, Larry (2008) Sportway toward sport event consumption. In James, J, Morgan, M, & Summers, J (Eds.) Proceedings of Sport Marketing Association 6th Annual Conference, 17-19 July, Gold Coast, QLD .
Foth, Marcus, Fitz-Walter, Zachary, Ti, Jimmy, Russell-Bennett, Rebekah, & Kuhn, Kerri-Ann (2012) Please take out your phones : on the spot solicitation of student feedback in class. In Farrell, Vivienne, Farrell, Graham, Chua, Caslon, Huang, Weidong, Vasa, Raj, & Woodward, Clinton (Eds.) Proceedings of the 24th Australian Computer-Human Interaction Conference (OzCHI 2012) : Integration, Interaction, Innovation, Immersion, Inclusion, Association for Computing Machinery (ACM), Melbourne, Australia, pp. 150-153.
Funk, Daniel, Neale, Larry, & Filo, Kevin (2008) Sportsway towards sport event consumption. In Sport Marketing Association Annual Conference : Bridging the Gap : Bringing the World Down Under, 16-20 July 2008, University of Southern Queensland, Toowoomba.
Neale, Larry (2009) The fan ritual scale and sports attendance. In Proceedings of the 7th Annual Conference of the Sport Marketing Association, Mount Union College, Cleveland, Ohio, pp. 1-8.
Neale, Larry & Funk, Daniel (2008) Using the negative binomial distribution to investigate sports attendance. In ANZMAC 2008, 1-3 December 2008, University of Western Sydney, Sydney.
Neale, Larry, Funk, Daniel, & McDonald, Heath (2006) Investigating the influences on attendance and intention to rejoin with inaugural members of a new football team. In Proceedings of the 2006 ANZMAC Conference, 4-6 December 2006, Queensland University of Technology, Brisbane, Queensland.
Neale, Larry, Mizerski, Richard, & Lee, Alvin (2008) Measuring consumer rituals : a marketing application. In Proceedings Winter American Marketing Association Educators Conference : Marketing the Organization and its Products and Services, 15-19 February 2008, Austin, Texas.
van Dessel, Maria (2011) Measuring literalism and symbolism in advertisements : scale development and validation. In The Proceedings of the American Academy of Advertising (AAA) 2011 Asia-Pacific Conference, American Academy of Advertising (AAA) , Brisbane, QLD.
Mortimer, Gary, Bougoure, Ursula-Sigrid, & Fazal e Hasan, Syed (2014) Developing and validation of the Self-Gifting Consumer Bahaviour Scale. In 21st International Conference on Recent Advances in Retailing and Services Science, 7-10 July, 2014, Bucharest, Romania. (Unpublished)