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Items where Subject is "Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > MARKETING (150500) > Marketing Research Methodology (150505)"

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Group by: Authors/Creators | Item Type
Number of items at this level: 14.

Journal Article

Cornwell, Bettina & Drennan, Judy (2004) Cross-cultural consumer/consumption research : dealing with issues emerging from globalization and fragmentation. Journal of Macromarketing, 24(2), pp. 108-121.

Drennan, Judy & Cornwell, Bettina (2004) Emerging strategies for sponsorship on the Internet. Journal of Marketing Management, 20(9/10), pp. 1123-1146.
Number of full-text downloads 346

Kerr, Gayle F. & Schultz, Don (2010) Maintenance person or architect? The role of academic advertising research in building better understanding. International Journal of Advertising, 29(4), pp. 547-568.
Number of citations in Scopus 3
Number of citations in Web of ScienceĀ® 2

Neale, Larry, Treiblmaier, Horst, Hernderson, Vani, Hunter, Lee, Hudson, Karen, & Murphy, Jamie (2009) The Google online marketing challenge and research opportunities. Journal of Marketing Education, 31(1), pp. 76-85.
Number of full-text downloads 266
Number of citations in Scopus 3

Conference Paper

Andrews, Lynda (2009) Choosing "interesting" research methods and facing the challenges for publication. In The Proceedings of Australia and New Zealand Marketing Academy Conference 2009, Promaco Conventions PTY LTD, Crown Promenade, Melbourne, Victoria, pp. 1-7.
Number of full-text downloads 215

Chell, Kathleen & Mortimer, Gary (2013) Give some, get some: investigating the relationship between conspicuous donation behaviour on social media and customer value in a blood donation context. In Australia New Zealand Marketing Academy Conference (ANZMAC), 1-4 December 2013, University of Auckland Business School, Auckland.
Number of full-text downloads 141

Drennan, Judy, Kennedy, Jessica, & Renfrow, Patty (2004) The impact of childhood experiences on the development of entrepreneurial intentions. In SEAANZ Brisbane 2004 Entrepreneurship as the Way of the Future, 26 - 29 September 2004, QUT, Brisbane, QLD.
Number of full-text downloads 531

Foth, Marcus, Fitz-Walter, Zachary, Ti, Jimmy, Russell-Bennett, Rebekah, & Kuhn, Kerri-Ann (2012) Please take out your phones : on the spot solicitation of student feedback in class. In Farrell, Vivienne, Farrell, Graham, Chua, Caslon, Huang, Weidong, Vasa, Raj, & Woodward, Clinton (Eds.) Proceedings of the 24th Australian Computer-Human Interaction Conference (OzCHI 2012) : Integration, Interaction, Innovation, Immersion, Inclusion, Association for Computing Machinery (ACM), Melbourne, Australia, pp. 150-153.

Kerr, Gayle F. & Schultz, Don (2008) Filling the gaps for plugging the holes? Why the academic advertising research model maintenance. In International Journal of Advertising, Blackwell Publishers.
Number of full-text downloads 104

Mortimer, Gary & Weeks, Clinton S. (2013) The effect of consumer education on unit price usage : an early exploratory study. In Conference of the European Institute of Retailing and Services Studies, 7-10 July 2013, Philadelphia, USA. (Unpublished)
Number of full-text downloads 45

Pentecost , Robin & Andrews, Lynda (2012) The perceived importance of mall retail categories and its effect on likelihood of purchase during a recession. In Recent Advances in Retailing and Services Science, Vienna, Austria.
Number of full-text downloads 176

van Dessel, Maria (2008) Challenging mainstream survey research methods : an addition to the researcher's toolbox using a mixed-mode approach. In ANZMAC 2008, 1-3 December 2008, University of Western Sydney, Sydney.
Number of full-text downloads 62

van Dessel, Maria (2011) Measuring literalism and symbolism in advertisements : scale development and validation. In The Proceedings of the American Academy of Advertising (AAA) 2011 Asia-Pacific Conference, American Academy of Advertising (AAA) , Brisbane, QLD.
Number of full-text downloads 67

Creative Work

Arthurs, Andy, Loades, Sophie, Grantham, Richard, Jennings, Wayne, Gilfedder-Cooney, Imogen, Kelly, Greta, et al. (2013) DeepBlue India Stories. [Performance]
Number of full-text downloads 24

This list was generated on Sat Nov 22 09:29:07 2014 EST.