Items where Subject is "Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > MARKETING (150500) > Marketing Theory (150506)"
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Martin, Brett (2003) Recall. In McDonough, John & Egolf, Karen (Eds.) The Encyclopedia of Advertising. Routledge, Chicago.
Martin, Brett (2003) The influence of MTV. In McDonough, John & Egolf, Karen (Eds.) The Encyclopedia of Advertising. Routledge, Chicago.
Bianchi, Constanza (2010) Inward exporting of professional services : lessons from an exploratory study of Australian educational firms. Services Marketing Quarterly, 31(2), pp. 174-193.
Bianchi, Constanza & Saleh, Abu (2011) Antecedents of importer relationship performance in Latin America. Journal of Business Research, 64(3), pp. 258-265.
Briggs, Maxwell (2009) Innovation and the city : a macromarketing approach to industry development. Marketing Intelligence & Planning, 27(2), pp. 233-245.
Cornwell, Bettina & Drennan, Judy (2004) Cross-cultural consumer/consumption research : dealing with issues emerging from globalization and fragmentation. Journal of Macromarketing, 24(2), pp. 108-121.
Ekant, Veer, Becirovic, Ilda, & Martin, Brett (2010) If Kate voted conservative would you? The role of celebrity endorsements in political party advertising. European Journal of Marketing, 44(3/4), pp. 436-450.
Kuhn, Kerri-Ann, Alpert, F., & Pope, N. (2008) An application of Keller’s brand equity model in a B2B context. Qualitative Market Research, 11(1), pp. 40-58.
Lee, Richard, Murphy, Jamie, & Neale, Larry (2009) The interactions of consumption characteristics on social norms. Journal of Consumer Marketing, 26(4), pp. 277-285.
Martin, Brett (2004) Using the imagination : consumer evoking and thematizing of the fantastic imaginary. Journal of Consumer Research, 31(1), pp. 136-149.
Martin, Brett (2003) The influence of gender on mood effects in advertising. Psychology & Marketing, 20(3), pp. 249-273.
Martin, Brett, Bhimy, Andrew, & Agee, Tom (2002) Infomercials and advertising effectiveness : an empirical study. Journal of Consumer Marketing, 19(6), pp. 468-480.
Martin, Brett, Gnoth, Juergen, & Strong, Carolyn (2009) Temporal construal in advertising : the moderating role of temporal orientation and attribute importance in consumer evaluations. Journal of Advertising, 38(3), pp. 5-19.
Martin, Brett, Lang, Bodo, & Wong, Stephanie (2004) Conclusion explicitness in advertising: The moderating role of need for cognition (NFC) and argument quality (AQ) on persuasion. Journal of Advertising, 32(4), pp. 57-65.
Martin, Brett, Lee, Christina, & Fernandez, Nalini (2002) Using self-referencing to explain the effectiveness of ethnic minority models in advertising. International Journal of Advertising, 21(3), pp. 367-379.
Martin, Brett, Lee, Christina, & Yang, Feng (2004) The influence of ad model ethnicity and self-referencing on attitudes evidence from New Zealand. Journal of Advertising, 33(4), pp. 27-37.
Martin, Brett, Lee, Michael Shyue Wai, & Lacey, Charlotte (2011) Countering negative country of origin effects using imagery processing. Journal of Consumer Behaviour, 10(2), pp. 80-92.
Martin, Brett & Pervan, Simon (2002) Product placement in US and New Zealand television soap operas : an exploratory study. Journal of Marketing Communications.
Martin, Brett, Sherrard, Michael, & Wentzel, Daniel (2005) The role of sensation seeking and need for cognition on web-site evaluations : a resource-matching perspective. Psychology and Marketing, 22(2), pp. 109-126.
Martin, Brett, Van Durme, Joel, Raulas, Mika, & Merisavo, Marko (2003) Email advertising : exploratory insights from Finland. Journal of Advertising Research, 43(3), pp. 293-300.
Martin, Brett, Veer, Ekant, & Pervan, Simon (2007) Self-referencing and consumer evaluations of larger-sized female models : a weight locus of control perspective. Marketing Letters, 18(3), pp. 197-209.
Martin, Brett, Wentzel, Daniel, & Tomczak, Torsten (2008) Effects of susceptibility to normative influence and type of testimonial on attitudes toward print advertising. Journal of Advertising, 37(1), pp. 29-43.
Newman, Anouche, Lings, Ian, & Lee, Nick (2005) What’s in a handshake? Exploring business-to-business relational exchange. The Marketing Review, 5(2), pp. 129-144.
Parkinson, Joy, Russell-Bennett, Rebekah, & Previte, Josephine (2012) Mum or bub? Which influences breastfeeding loyalty. Australasian Marketing Journal, 20(1), pp. 16-23.
Sobh, Rana & Martin, Brett (2011) Feedback information and consumer motivation : the moderation role of positive and negative reference values in self-regulation. European Journal of Marketing, 45(6), pp. 963-986.
Bianchi, Constanza & Pike, Steven D. (2010) An application of the CBBE model to assess brand loyalty for a long haul travel destination. In 2010 Global Marketing Conference, 9-12 September 2010, Hotel Okura, Tokyo.
Briggs, Maxwell J. (2006) A strategic marketing approach to national development initiatives involving large scale collaborative ventures (LSCV). In International Marketing and Development Conference.
Drennan, Judy, Luck, Edwina M., & Wiyanto, Tifani (2008) Love as a commodity : human branding in the online dating context. In 37th EMAC Conference : Marketing Landscapes : A Pause for Thought, 27-30 May 2008, University of Brighton, Brighton. (Unpublished)
Gable, Guy & Rai, Arun (2009) Reconceptualising the information system as a service. In Proceedings of the 17th European Conference on Information Systems, Association for Information Systems (AIS), University of Verona Polo Zanotto, Verona.
Hawkins, Sally, Bougoure, Ursula, & Neale, Larry (2009) Examining the antecedents of recreational shopper identity. In Proceedings of Australia and New Zealand Marketing Academy Conference 2009, Melbourne, Victoria.
Kelly, Louise, Kerr, Gayle F., & Drennan, Judy (2008) Advertising avoidance in the online social networking environment. In Australia and New Zealand Marketing Academy Conference 2008, 1-3 December 2008, University of Western Sydney, Sydney.
Kuhn, Kerri-Ann & Alpert, F. (2004) Applying Keller’s brand equity model in a B2B context : limitations and an empirical test. In ANZMAC 2004 : marketing accountabilities and responsibilities, 29 November-1 December 2004, Wellington, New Zealand.
Lings, Ian, Wilden, Ralf, & Gudergan, Siegfried (2009) The effects of sensing and seizing of market opportunities and reconfiguring activities on the organisational resource base. In Proceedings of Australian and New Zealand Marketing Academy Conference 2009, ANZMAC, Melbourne, Victoria.
Martin, Brett, Pullen, Zac, Vincent, Aaron, & Wentzel, Daniel (2006) Emailing experts and novices : effects of knowledge, copy type and testimonials on email advertising effectiveness. In Proceedings of the 35th European Marketing Academy Annual Conference, Athens University of Economics & Business, Athens.
Martin, Brett, Uusitalo, Liisa, & Saari, Topi (2003) Daddies, assistants and foolsbdifferentiation of male representations in present-day advertising. In European Advances in Consumer Research, Association for Consumer Research, Dublin, Ireland, pp. 228-232.
Martin, Brett, Van Durme, Joël, Raulas, Mika, & Merisavo, Marko (2002) E-mail marketing in the context of cosmetics. In Proceedings of The 2002 Australian and New Zealand Marketing Academy Conference, Australian and New Zealand Marketing Academy , Hotel Sofitel, Melbourne.
Martin, Brett, Wentzel, Daniel, Tomczak, Torsten, & Henkel, Sven (2007) The impact of susceptibility to informational influence on the effectiveness of consumer testimonials. In Proceedings of the 36th European Marketing Academy Annual Conference, Reykjavik University, Reykjavik.
Zainuddin, Nadia, Russell-Bennett, Rebekah, & Previte, Josephine (2009) Value in Social Marketing : A Qualitative exploration within government health services. In Proceedings of the 2009 International Nonprofit and Social Marketing Conference (INSM), Victoria Law School, Melbourne, Victoria.
Zainuddin, Nadia, Russell-Bennett, Rebekah, & Previte, Josephine A. (2008) How is value created? A process model for value creation in government social marketing services. In World Social Marketing Conference, 29-30 September 2008, Brighton ; Hove City.
van Dessel, Maria (2007) The role of alternative message strategies in advertising performance : challenges to the B2B marketing paradigm. In 2007 QUT Faculty of Business Research Student Colloquium, September 2007, Brisbane, QLD.
Scott, Margaret (2001) An investigation of market segmentation theory and its impact on effective fundraising. [Working Paper]