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Items where Subject is "Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > MARKETING (150500) > Marketing Theory (150506)"

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Group by: Authors/Creators | Item Type
Number of items at this level: 42.

Book Chapter

Martin, Brett (2003) Recall. In McDonough, John & Egolf, Karen (Eds.) The Encyclopedia of Advertising. Routledge, Chicago.
Number of citations in Scopus 42

Martin, Brett (2003) The influence of MTV. In McDonough, John & Egolf, Karen (Eds.) The Encyclopedia of Advertising. Routledge, Chicago.

Journal Article

Bianchi, Constanza (2010) Inward exporting of professional services : lessons from an exploratory study of Australian educational firms. Services Marketing Quarterly, 31(2), pp. 174-193.
Number of full-text downloads 86
Number of citations in Scopus 2

Bianchi, Constanza & Saleh, Abu (2011) Antecedents of importer relationship performance in Latin America. Journal of Business Research, 64(3), pp. 258-265.
Number of full-text downloads 316
Number of citations in Scopus 7
Number of citations in Web of Science® 4

Briggs, Maxwell (2009) Innovation and the city : a macromarketing approach to industry development. Marketing Intelligence & Planning, 27(2), pp. 233-245.
Number of citations in Scopus 1

Clarke, Peter & Mortimer, Gary (2013) Self-gifting guilt : an examination of self-gifting motivations and post-purchase regret. Journal of Consumer Marketing, 30(6), pp. 472-483.
Number of full-text downloads 140

Cornwell, Bettina & Drennan, Judy (2004) Cross-cultural consumer/consumption research : dealing with issues emerging from globalization and fragmentation. Journal of Macromarketing, 24(2), pp. 108-121.

Ekant, Veer, Becirovic, Ilda, & Martin, Brett (2010) If Kate voted conservative would you? The role of celebrity endorsements in political party advertising. European Journal of Marketing, 44(3/4), pp. 436-450.
Number of full-text downloads 1,391
Number of citations in Scopus 8
Number of citations in Web of Science® 5

Kuhn, Kerri-Ann, Alpert, F., & Pope, N. (2008) An application of Keller’s brand equity model in a B2B context. Qualitative Market Research, 11(1), pp. 40-58.
Number of citations in Scopus 34

Lee, Richard, Murphy, Jamie, & Neale, Larry (2009) The interactions of consumption characteristics on social norms. Journal of Consumer Marketing, 26(4), pp. 277-285.
Number of full-text downloads 682
Number of citations in Scopus 11

Martin, Brett (2004) Using the imagination : consumer evoking and thematizing of the fantastic imaginary. Journal of Consumer Research, 31(1), pp. 136-149.
Number of full-text downloads 398
Number of citations in Scopus 25
Number of citations in Web of Science® 24

Martin, Brett (2003) The influence of gender on mood effects in advertising. Psychology & Marketing, 20(3), pp. 249-273.
Number of citations in Scopus 28
Number of citations in Web of Science® 19

Martin, Brett, Bhimy, Andrew, & Agee, Tom (2002) Infomercials and advertising effectiveness : an empirical study. Journal of Consumer Marketing, 19(6), pp. 468-480.
Number of citations in Scopus 6

Martin, Brett, Gnoth, Juergen, & Strong, Carolyn (2009) Temporal construal in advertising : the moderating role of temporal orientation and attribute importance in consumer evaluations. Journal of Advertising, 38(3), pp. 5-19.
Number of citations in Scopus 11
Number of citations in Web of Science® 8

Martin, Brett, Lang, Bodo, & Wong, Stephanie (2004) Conclusion explicitness in advertising: The moderating role of need for cognition (NFC) and argument quality (AQ) on persuasion. Journal of Advertising, 32(4), pp. 57-65.
Number of citations in Scopus 17
Number of citations in Web of Science® 10

Martin, Brett, Lee, Christina, & Fernandez, Nalini (2002) Using self-referencing to explain the effectiveness of ethnic minority models in advertising. International Journal of Advertising, 21(3), pp. 367-379.

Martin, Brett, Lee, Christina, & Yang, Feng (2004) The influence of ad model ethnicity and self-referencing on attitudes evidence from New Zealand. Journal of Advertising, 33(4), pp. 27-37.
Number of citations in Scopus 38
Number of citations in Web of Science® 32

Martin, Brett, Lee, Michael Shyue Wai, & Lacey, Charlotte (2011) Countering negative country of origin effects using imagery processing. Journal of Consumer Behaviour, 10(2), pp. 80-92.
Number of full-text downloads 363
Number of citations in Scopus 2
Number of citations in Web of Science® 2

Martin, Brett & Pervan, Simon (2002) Product placement in US and New Zealand television soap operas : an exploratory study. Journal of Marketing Communications.
Number of citations in Scopus 6

Martin, Brett, Sherrard, Michael, & Wentzel, Daniel (2005) The role of sensation seeking and need for cognition on web-site evaluations : a resource-matching perspective. Psychology and Marketing, 22(2), pp. 109-126.
Number of citations in Scopus 67
Number of citations in Web of Science® 50

Martin, Brett, Van Durme, Joel, Raulas, Mika, & Merisavo, Marko (2003) Email advertising : exploratory insights from Finland. Journal of Advertising Research, 43(3), pp. 293-300.
Number of citations in Scopus 20
Number of citations in Web of Science® 11

Martin, Brett, Veer, Ekant, & Pervan, Simon (2007) Self-referencing and consumer evaluations of larger-sized female models : a weight locus of control perspective. Marketing Letters, 18(3), pp. 197-209.
Number of citations in Scopus 11
Number of citations in Web of Science® 8

Martin, Brett, Wentzel, Daniel, & Tomczak, Torsten (2008) Effects of susceptibility to normative influence and type of testimonial on attitudes toward print advertising. Journal of Advertising, 37(1), pp. 29-43.
Number of citations in Scopus 15
Number of citations in Web of Science® 7

Newman, Anouche, Lings, Ian, & Lee, Nick (2005) What’s in a handshake? Exploring business-to-business relational exchange. The Marketing Review, 5(2), pp. 129-144.

Parkinson, Joy, Russell-Bennett, Rebekah, & Previte, Josephine (2012) Mum or bub? Which influences breastfeeding loyalty. Australasian Marketing Journal, 20(1), pp. 16-23.
Number of full-text downloads 265
Number of citations in Scopus 1

Sobh, Rana & Martin, Brett (2011) Feedback information and consumer motivation : the moderation role of positive and negative reference values in self-regulation. European Journal of Marketing, 45(6), pp. 963-986.
Number of full-text downloads 236
Number of citations in Scopus 1

Conference Paper

Bianchi, Constanza & Pike, Steven D. (2010) An application of the CBBE model to assess brand loyalty for a long haul travel destination. In 2010 Global Marketing Conference, 9-12 September 2010, Hotel Okura, Tokyo.
Number of full-text downloads 561

Briggs, Maxwell J. (2006) A strategic marketing approach to national development initiatives involving large scale collaborative ventures (LSCV). In International Marketing and Development Conference.

Drennan, Judy, Luck, Edwina M., & Wiyanto, Tifani (2008) Love as a commodity : human branding in the online dating context. In 37th EMAC Conference : Marketing Landscapes : A Pause for Thought, 27-30 May 2008, University of Brighton, Brighton. (Unpublished)

Gable, Guy & Rai, Arun (2009) Reconceptualising the information system as a service. In Proceedings of the 17th European Conference on Information Systems, Association for Information Systems (AIS), University of Verona Polo Zanotto, Verona.
Number of full-text downloads 345

Hawkins, Sally, Bougoure, Ursula, & Neale, Larry (2009) Examining the antecedents of recreational shopper identity. In Proceedings of Australia and New Zealand Marketing Academy Conference 2009, Melbourne, Victoria.
Number of full-text downloads 732

Kelly, Louise, Kerr, Gayle F., & Drennan, Judy (2008) Advertising avoidance in the online social networking environment. In Australia and New Zealand Marketing Academy Conference 2008, 1-3 December 2008, University of Western Sydney, Sydney.
Number of full-text downloads 487

Kuhn, Kerri-Ann & Alpert, F. (2004) Applying Keller’s brand equity model in a B2B context : limitations and an empirical test. In ANZMAC 2004 : marketing accountabilities and responsibilities, 29 November-1 December 2004, Wellington, New Zealand.
Number of full-text downloads 6,567

Lings, Ian, Wilden, Ralf, & Gudergan, Siegfried (2009) The effects of sensing and seizing of market opportunities and reconfiguring activities on the organisational resource base. In Proceedings of Australian and New Zealand Marketing Academy Conference 2009, ANZMAC, Melbourne, Victoria.
Number of full-text downloads 1,446

Martin, Brett, Pullen, Zac, Vincent, Aaron, & Wentzel, Daniel (2006) Emailing experts and novices : effects of knowledge, copy type and testimonials on email advertising effectiveness. In Proceedings of the 35th European Marketing Academy Annual Conference, Athens University of Economics & Business, Athens.
Number of full-text downloads 262

Martin, Brett, Uusitalo, Liisa, & Saari, Topi (2003) Daddies, assistants and foolsbdifferentiation of male representations in present-day advertising. In European Advances in Consumer Research, Association for Consumer Research, Dublin, Ireland, pp. 228-232.

Martin, Brett, Van Durme, Joël, Raulas, Mika, & Merisavo, Marko (2002) E-mail marketing in the context of cosmetics. In Proceedings of The 2002 Australian and New Zealand Marketing Academy Conference, Australian and New Zealand Marketing Academy , Hotel Sofitel, Melbourne.
Number of full-text downloads 268

Martin, Brett, Wentzel, Daniel, Tomczak, Torsten, & Henkel, Sven (2007) The impact of susceptibility to informational influence on the effectiveness of consumer testimonials. In Proceedings of the 36th European Marketing Academy Annual Conference, Reykjavik University, Reykjavik.
Number of full-text downloads 872

Zainuddin, Nadia, Russell-Bennett, Rebekah, & Previte, Josephine (2009) Value in Social Marketing : A Qualitative exploration within government health services. In Proceedings of the 2009 International Nonprofit and Social Marketing Conference (INSM), Victoria Law School, Melbourne, Victoria.
Number of full-text downloads 72

Zainuddin, Nadia, Russell-Bennett, Rebekah, & Previte, Josephine A. (2008) How is value created? A process model for value creation in government social marketing services. In World Social Marketing Conference, 29-30 September 2008, Brighton ; Hove City.
Number of full-text downloads 161

Conference Item

van Dessel, Maria (2007) The role of alternative message strategies in advertising performance : challenges to the B2B marketing paradigm. In 2007 QUT Faculty of Business Research Student Colloquium, September 2007, Brisbane, QLD.
Number of full-text downloads 100

Working Paper

Scott, Margaret (2001) An investigation of market segmentation theory and its impact on effective fundraising. Queensland University of Technology, Brisbane, QLD. [Working Paper]
Number of full-text downloads 119

This list was generated on Sat Jul 19 09:09:14 2014 EST.