Items where Subject is "Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > MARKETING (150500) > Marketing not elsewhere classified (150599)"

Subjects classification (32824)
- Australian and New Zealand Standard Research Classification (32824)
  - COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) (3628)
    - MARKETING (150500) (491)
      - Marketing not elsewhere classified (150599) (225)

Number of items at this level: 225.

Book Chapter

Bartlett, Jennifer L. (2007) From personal and interpersonal influence to impersonal influence - A role for media in relationship management. In Duhe, Sandra (Ed.) New Media and Public Relations. Peter Lang, New York.

Bennett, Rebekah & Dann, Susan (2005) The changing experience of Australian female entrepreneurs. In Fielden, Sandra L. & Davidson, Marilyn J. (Eds.) International Handbook Of Women And Small Business Entrepreneurship. Edward Elgar, Northampton, Ma..

Bennett, Rebekah, Hodkinson, Chris, & Ng, Sandy (2004) On the field the Brisbane AFL Lions roar - but purr over their fans to win a Lion's share of the market! In Kotler, Philip, Brown, Linden, Stewart, Adam, & Armstrong, Gary (Eds.) Marketing. Prentice-Hall, Frences Forest, NSW, pp. 70-73.

Dasborough, Marie T, Sinclair, Marta, Russell-Bennett, Rebekah, & Tombs, Alastair (2008) Measuring emotion : methodological issues and alternatives. In Ashkanasy, Neal M. & Cooper, Cary L. (Eds.) Research companion to emotions in organizations. Edwin Elgar Publishing, Cheltenham, U.K., pp. 197-208.

Johnston, Kim A. & Everett, James. L (2013) Cultural influences on strategic communication. In Holtzhausen, Derina & Zerfass, Ansgar (Eds.) The Routledge Handbook of Strategic Communication. Routledge. (In Press)

Kuhn, Kerri-Ann, Alpert, Frank, & Pope, Nigek K. Ll. (2010) An application of Keller’s Brand Equity Model in a B2B context. In Dall’Olmo Riley, Francesca (Ed.) Brand Management. Sage Publications Ltd., London ; Thousand Oaks, Calif.; New Delhi; Singapore, pp. 221-244.

Martin, Brett (2003) Recall. In McDonough, John & Egolf, Karen (Eds.) The Encyclopedia of Advertising. Routledge, Chicago.

Martin, Brett (2003) The influence of MTV. In McDonough, John & Egolf, Karen (Eds.) The Encyclopedia of Advertising. Routledge, Chicago.

Journal Article

Ali, Yunus & Shamsuddoha, A. (2006) Mediated Effects of Export Promotion Programs on Firm Export Performance. Asia Pacific Journal of Marketing and Logistics, 18(2), pp. 93-110.

Alpert, Frank, Heaney, Joo-Gim, & Kuhn, Kerri-Ann (2009) Internships in marketing: Goals, structures and assessment - student, company and academic perspectives. Australasian Marketing Journal, 17(1), pp. 36-45.

Andrews, Lynda (2004) The influence of social communication networks on intentions to purchase on the web. International Journal of Internet Marketing and Advertising (IJIMA), 1(2), pp. 137-154.

Andrews, Lynda & Boyle, Maree V. (2008) Consumers' accounts of perceived risk online and the influence of communication sources. Qualitative Market Research: an international journal, 11(1), pp. 59-75.

Beatson, Amanda T., Coote, Leonard V., & Rudd, John (2006) Determining consumer satisfaction and commitment through self-service technology and personal service usage. Journal of Marketing Management, 22, pp. 853-882.

534

Bennett, Rebekah & Dann, Susan (2000) The changing experience of Australian female entrepreneurs. Gender, Work and Organization, 7(2), pp. 75-83.

1,291

Bennett, Rebekah, Hartel, Charmine E. J., & McColl-Kennedy, Janet R. (2005) Experience as a moderator of involvement and satisfaction on brand loyalty in a business-to-business setting. Industrial Marketing Management, 34(1), pp. 97-107.

2,090

Bennett, Rebekah & Rundle-Thiele, Sharyn (2002) A comparison of attitudinal loyalty measurement approaches. Journal of Brand Management, 9(3), pp. 193-209.

2,277

Buisson, David, Garrett, Tony, & Yap, Chee (2006) National Culture R&D and Marketing Integration Mechanisms in New Product Development: A Cross-Cultural Study Between Singapore and New Zealand. Industrial Marketing Management, 35(3), pp. 293-307.

Cornwell, Bettina & Drennan, Judy (2004) Cross-cultural consumer/consumption research : dealing with issues emerging from globalization and fragmentation. Journal of Macromarketing, 24(2), pp. 108-121.

Dolnicar, Sara, Irvine, Helen J., & Lazarevski, Katie (2008) Mission or money? Competitive challenges facing public sector nonprofit organisations in an institutionalised environment. International Journal of Nonprofit and Voluntary Sector Marketing, 13(2), pp. 107-117.

Drennan, Judy & Cornwell, Bettina (2004) Emerging strategies for sponsorship on the Internet. Journal of Marketing Management, 20(9/10), pp. 1123-1146.

288

Drennan, Judy, Kennedy, Jessica, & Pisarski, Anne (2005) Factors Affecting Student Attitudes Toward Flexible Online Learning in Management Education. The Journal of Education Research, 98(6), pp. 331-338.

Drennan, Judy, Kennedy, Jessica, & Renfrow, Patty (2005) Impact of Childhood Experiences on the Development of Entrepreneurial Intentions. The International Journal of Entrepreneurship and Innovation, 6(4), pp. 231-238.

Drennan, Judy & Previte, Josephine (2007) The Prototypal Social Entrepreneur: A Case Study About Social and Economic Leveraging of Virtual Community in Regional Australia. International Journal of Internet and Enterprise Management, 5(2), pp. 136-157.

Drennan, Judy & Sullivan Mort, Gillian (2005) Marketing M-Services: Establishing a Usage Benefit Typology Related to Mobile User Characteristics. The Journal of Database Marketing and Customer Strategy Management, 12(4), pp. 327-341.

Drennan, Judy & Watjatrakul, Boonlert (2005) Factors Affecting E-Mail Marketing Sourcing Decisions: A Transaction Cost Perspective. Journal of Marketing Management, 21(7-8), pp. 701-723.

Ganesan-Lim, Cheryl, Russell-Bennett, Rebekah, & Dagger, Tracey (2008) The Impact of Service Contact Type and Demographic Characteristics on Service Quality Perceptions. Journal of Services Marketing, 22(7), pp. 550-561.

737

Huang, Xueli, Steffens, Paul R., & Schroder, Bill (2002) Managing New Product Development in the Chinese Steel Industry: An Empirical Investigation. International Journal of Technology Management, 24(5/6), pp. 557-568.

638

Irvine, Helen J., Lazarevski, Katie, & Dolnicar, Sara (2009) Strings attached : new public management, competitive grant funding and social capital. Financial Accountability and Management, 25(2), pp. 225-252.

Keeffe, Dominique A., Russell-Bennett, Rebekah, & Tombs, Alastair (2008) Customer retaliation at the employee-customer interface. Journal of Management & Organization, 14(4), pp. 438-450.

Lazarevski, Katie, Irvine, Helen J., & Dolnicar, Sara (2008) The effect of funding changes on public sector nonprofit organizations : the case of Bushcare NSW. Journal of Nonprofit and Public Sector Marketing, 20(2), pp. 213-227.

243

Lee, Nick, Beatson, Amanda, Garrett, Tony, Lings, Ian, & Zhang, Xi (2009) A study of the attitudes towards unethical selling amongst Chinese salespeople. Journal of Business Ethics, 88(S3), pp. 497-515.

106

Leo, Cheryl, Bennett, Rebekah, & Cierpicki, Steve (2005) A comparison of Australian and Singaporean consumer decision-making styles. Journal of Customer Behavior, 4(1), pp. 17-45.

1,147

Leo, Cheryl, Bennett, Rebekah, & Hartel, Charmine E. J. (2005) Cross-cultural differences in consumer decision-making styles. Cross Cultural Management, 12(3), pp. 32-62.

4,850

Lings, Ian & Greenley, Gordon (2005) Measuring internal market orientation. Journal of Service Research, 7(3), pp. 290-305.

1,314

Luck, Edwina M. & Moffatt, Jennifer J. (2009) IMC: Has anything really changed? A new perspective on an old definition. The Journal of Marketing Communications, 15(3). (In Press)

Ma, Ruby, Hartel, Charmine, & Bennett, Rebekah (2004) A model of the affective and cognitive events in expatriate assignments. Journal of Doing Business Across Borders, 3(1), pp. 7-16.

268

Martin, Brett (2004) Using the imagination : consumer evoking and thematizing of the fantastic imaginary. Journal of Consumer Research, 31(1), pp. 136-149.

294

Martin, Brett (2003) The influence of gender on mood effects in advertising. Psychology & Marketing, 20(3), pp. 249-273.

Martin, Brett, Bhimy, Andrew, & Agee, Tom (2002) Infomercials and advertising effectiveness : an empirical study. Journal of Consumer Marketing, 19(6), pp. 468-480.

Martin, Brett, Lang, Bodo, & Wong, Stephanie (2004) Conclusion explicitness in advertising: The moderating role of need for cognition (NFC) and argument quality (AQ) on persuasion. Journal of Advertising, 32(4), pp. 57-65.

Martin, Brett, Lee, Christina, & Fernandez, Nalini (2002) Using self-referencing to explain the effectiveness of ethnic minority models in advertising. International Journal of Advertising, 21(3), pp. 367-379.

Martin, Brett, Lee, Christina, & Yang, Feng (2004) The influence of ad model ethnicity and self-referencing on attitudes evidence from New Zealand. Journal of Advertising, 33(4), pp. 27-37.

Martin, Brett & Pervan, Simon (2002) Product placement in US and New Zealand television soap operas : an exploratory study. Journal of Marketing Communications.

Martin, Brett, Sherrard, Michael, & Wentzel, Daniel (2005) The role of sensation seeking and need for cognition on web-site evaluations : a resource-matching perspective. Psychology and Marketing, 22(2), pp. 109-126.

Martin, Brett, Van Durme, Joel, Raulas, Mika, & Merisavo, Marko (2003) Email advertising : exploratory insights from Finland. Journal of Advertising Research, 43(3), pp. 293-300.

Martin, Brett, Veer, Ekant, & Pervan, Simon (2007) Self-referencing and consumer evaluations of larger-sized female models : a weight locus of control perspective. Marketing Letters, 18(3), pp. 197-209.

Martin, Brett, Wentzel, Daniel, & Tomczak, Torsten (2008) Effects of susceptibility to normative influence and type of testimonial on attitudes toward print advertising. Journal of Advertising, 37(1), pp. 29-43.

Mathews, Shane W. & Healy, Marilyn J. (2008) "From garage to global": the internet and international market growth, an SME perspective. International Journal of Internet Marketing and Advertising, 4(2/3), pp. 179-196.

1,662

McDonnell, John J. (2007) Music, scent and time preferences for waiting lines. International Journal of Bank Marketing, 25(4), pp. 223-237.

699

McDonnell, John J. & Silver, Jonathan D. (2007) Are Movie Theatres doomed? Do exhibitors see the big picture as theatres lose their competitive advantage? Business Horizons, 50(6), pp. 491-501.

3,835

Moore, Simon S. & Mathews, Shane W. (2006) An exploration of Online Shopping Cart Abandonment Syndrome – a matter of risk and reputation. Journal of Website Promotion, 2(1/2), pp. 71-88.

Mort, Gillian & Drennan, Judy (2002) Mobile digital technology : emerging issues for marketing. Journal of Database Marketing, 10(1), pp. 9-23.

1,554

Neale, Larry & Murphy, Jamie (2007) Perceived Justice and Email Service Recovery. Australasian Marketing Journal, 15(3), pp. 5-20.

764

Neale, Larry, Murphy, Jamie, Hudson, Karen, & Hunter, Lee (2009) The Google online marketing challenge : hands on teaching and learning. Journal of Hospitality and Tourism Education, 21(1), pp. 44-47.

Neale, Larry, Scharl, Arno, & Murphy, Jamie (2004) Analyzing the prevalence of sports-related terms among the web sites of global corporations. International Journal of Computer Science in Sport, 3(2), pp. 5-18.

Neale, Larry, Treiblmaeir, Horst, & Murphy, Jamie (2009) Action learning of online marketing via a global contest. Central Asia Business Journal, 2(1), pp. 47-50.

Ng, Sandy, Russell-Bennett, Rebekah, & Dagger, Tracey (2007) A typology of mass services: the role of service delivery and consumption purpose in classifying service experiences. Journal of Services Marketing, 21(7), pp. 471-480.

828

Patel, Amisha M. & Xavier, Robina J. (2005) Legitimacy challenged: James Hardie Industries and the asbestos case. Australian Journal of Communication, 32(1), pp. 53-69.

Patti, Charles (2005) New Opportunities in Case Development and Teaching: The Virtual Reality Environment. International Journal of Case Method Research and Application, XVII(3), pp. 200-203.

Patti, Charles (2005) Oceana University: Recruiting International Students. International Journal of Case Method Research and Application, XVII(3), pp. 416-424.

Pentecost, Robin & Andrews, Lynda (2009) Differences between students and non-students’ willingness to donate to a charitable organisation. International Journal of Nonprofit and Voluntary Sector Marketing, 14, pp. 1-15.

Pentecost, Robin & Andrews, Lynda (2010) Fashion retailing and the bottom line : The effects of generational cohorts, gender, fashion fanship, attitudes and impulse buying on fashion expenditure. Journal of Retailing and Consumer Services, 17(1), pp. 43-52.

3,203

Pike, Steven D. (2007) Destination image questionnaires – the trial of a 'don't know' option. Journal of Travel & Tourism Research, 2(Fall), pp. 151-160.

Pike, Steven D. (2004) The use of repertory grid analysis and importance-performance analysis to identify potential determinant university attributes. Journal of Marketing for Higher Education, 14(2), pp. 1-18.

1,167

Rundle-Thiele, Sharyn & Bennett, Rebekah (2001) A brand for all seasons? A discussion of brand loyalty approaches and their applicability for different markets. Journal of Product and Brand Management, 10(1), pp. 25-37.

2,958

Russell-Bennett, Rebekah (2004) Resilience in the face of adversity. Marketing Update, October.

348

Russell-Bennett, Rebekah, McColl-Kennedy, Janet R., & Coote, Leonard V. (2007) Involvement, satisfaction, and brand loyalty in a small business services setting. Journal of Business Research, 60(12), pp. 1253-1260.

4,802

Russell-Bennett, Rebekah & Rundle-Thiele, Sharyn (2004) Customer satisfaction should not be the only goal. Journal of Services Marketing, 18(7), pp. 514-523.

1,264

Sarimin, Muna & Yigitcanlar, Tan (2011) Knowledge-based urban development of multimedia super corridor, Malaysia : an overview. International Journal of Knowledge-Based Development, 2(1), pp. 34-48.

Scaife, Wendy (2005) Conduits and catalysts: The role of a charitable health agency in connecting the community to medical research funding. Third Sector Review, 11(2), pp. 149-159.

Schultz, Don, Kerr, Gayle F., Kim, Ilchul, & Patti, Charles (2007) In search of a theory of integrated marketing communication. Journal of Advertising Education, 11(2).

1,155

Song, Jinzhu, Drennan, Judy, & Andrews, Lynda (2012) Exploring regional differences in Chinese consumer acceptance of new mobile technology : a qualitative study. Australasian Marketing Journal, 20(1), pp. 80-88.

111

Steffens, Paul R. (1998) Applying Diffusion Models with Regional Heterogeneity. Marketing Letters, 9(4), pp. 361-369.

286

Steffens, Paul R. (2003) A Model of Multiple Ownership as a Diffusion Process. Technological Forecasting and Social Change, 70(9), pp. 901-917.

329

Steffens, Paul R. & Murthy, D. N. Prabhakar (1992) A Mathematical Model for New Product Diffusion: The Influence of Innovators and Imitators. Mathematical and Computer Modelling, 16(4), pp. 11-26.

1,463

Wiepking, Pamala, Madden, Kym M., & McDonald, Katie (2010) Leaving a legacy : bequest giving in Australia. Australasian Marketing Journal, 18(1), pp. 15-22.

667

Conference Paper

Alam, Quamrul, Ali, Yunus, & Mian, Mohammad Emdad Ullah (2006) Foreign Direct Investment Regime in Malaysia: Can Bangladesh Learn From It? In Welsh, D, Yajid, M, Pashtenko, V, & Ahmed, Z (Eds.) Advances in Global Business Research (Vol 3, No 1), 4 - 6 January 2006, Malaysia, Kuala Lumpur.

Ali, Yunus (2002) Partners' complementary resources and performance of international joint venture. In Renforth, W (Ed.) ANZIBA Proceedings of the 2002 Annual Conference - Assessing International Business Theory and Practice, 8-9 November 2002, Brisbane, Australia.

Ali, Yunus & Chaw, Melissa (2002) Impact of Acculturation, Ethnic Identity, and Ethnic Ties on the Consumption Behaviour of Ethnic Chinese Consumers in Australia. In Shaw, Robin, Adam, Stewart, & McDonald, Heath (Eds.) Proceedings of the Australian and New Zealand Marketing Academy Conference, 2-4 December 2002, Melbourne, Victoria.

Ali, Yunus & Chaw, Melissa (2002) Multidimensional Measures of Acculturation and Ethnic Identity: Further Empirical Evidence from Australia. In Shaw, Robin, Adam, Stewart, & McDonald, Heath (Eds.) Proceedings of the Australian and New Zealand Marketing Academy Conference, 2-4 December 2002, Melbourne, Victoria.

Ali, Yunus, Healy, Marilyn, & Mathews, Shane (2006) The Internet and International Market Growth: A Model Development. In Ali, Y & van Dessel, M (Eds.) ANZMAC 2006 Conference Proceedings, 4 - 6 December 2006, Australia, Queensland, Brisbane.

Ali, Yunus & Saleh, Md (2005) Conceptualization of the Antecedents of Importer Commitment: A Framework of Future Research. In Varadarajan, Rajan, Rao, CP, & Ahmed, Zafar (Eds.) Advances in Global Business Research, 3-5 January 2005, New Delhi, India.

Ali, Yunus, Saleh, Md, & Wickramasekera, Rumintha (2005) An Empirical Examination of the Antecedents of Importer Commitment to Import Supplier. In Edwards, R (Ed.) Conference Proceedings: The 2005 Australia and New Zealand International Business Academy (ANZIBA) Conference, 10 November - 11 November 2005, Australian, Victoria, Melbourne.

Ali, Yunus & Saleh, Md Abu (2006) Shoving Factors of Importer Commitment: An Empirical Investigation of Interrelationships and Mediating Roles. In Welsh, D, Yajid, M, Pashtenko, V, & Ahmed, Z (Eds.) Advances in Global Business Research (Vol 3, No 1), 4 - 6 January 2006, Malaysia, Kuala Lumpur.

Ali, Yunus & Shamsuddoha, A (2005) Causal Effects of Export Promotion on Internal Determinants of Firm Export Performance: Empirical Evidence from a Developing Country. In Troilo, G (Ed.) Rejuvenating Marketing: Contamination, Innovation, Integration, 24-27 May 2005, Italy, Milan.

Ali, Yunus & Shamsuddoha, A (2004) Direct and Indirect Impact of Export Promotion Programs on Export Performance. In Jim Wiley, Professor (Ed.) Proceedings of the Australian and New Zealand Marketing Academy Conference, 29 November - 1 December 2004, Wellington, New Zealand.

Ali, Yunus & Shamsuddoha, A (2005) Impact of Government Export Assistance on Internationalization of Developing Country Firms: An Empirical Assessment. In Edwards, R (Ed.) 'The Impact of Multinational Enterprises on the Business and Social Environment' and 'Trade Agreements in the Asian Region', 10 November - 11 November 2005, Australia, Victoria, Melbourne.

Ali, Yunus & Shamsuddoha, A. (2006) How Export Promotion Programs Influence Firm Export Performance. In Welsh, D, Yajid, M, Pashtenko, V, & Ahmed, Z (Eds.) Advances in Global Business Research (Vol 3, No 1), 4 - 6 January 2006, Malaysia, Kuala Lumpur.

Ali, Yunus & Wong, Su Mon (2006) Can Kodak Survive the Digital Era? In Klein, H (Ed.) WACRA Conference Proceedings: Interactive Learning: The Next Generation, 2 - 6 July 2006, Australia, Queensland, Brisbane.

Andrews, Lynda, Bennett, Rebekah, & Drennan, Judy (2005) Emotions in the Experiential Consumption of Mobile Phones. In ANZMAC (Australian and New Zealand Marketing Academy Conference) 2005: Broadening the Boundaries: Conference Proceedings, 5th - 7th December, Australia, Western Australia, Fremantle.

Andrews, Lynda, Bennett, Rebekah, & Drennan, Judy (2005) Mobile phone consumption and implications for SMS marketing. In Troilo, G (Ed.) Rejuvenating Marketing: Contamination, Innovation, Integration: Proceedings of the 34th European Marketing Academy Conference (EMAC), 24 May - 27 May , Italy, Milan.

Andrews, Lynda & Drennan, Judy (2009) Students’ perceptions, experiences and beliefs about Facebook in subjects at an Australian university. In Proceedings of Australia and New Zealand Marketing Academy Conference 2009 : Sustainable Management and Marketing, Promaco Conventions PTY LTD, Crown Promenade, Melbourne, Victoria, pp. 1-6.

171

Andrews, Lynda, Drennan, Judy, & Russell-Bennett, Rebekah (2006) Consumer appraisals of mobile marketing communications. In Ali, Y. & van Dessel, M. (Eds.) ANZMAC 2006 Conference Proceedings, 4 - 6 December 2006, Brisbane, QLD.

Andrews, Lynda M. & Drennan, Judy (2007) Extending Holt's (1995) Typology of Consumption to Examine The Marketing Domain in Experiential Consumption. In 2007 Australia And New Zealand Marketing Academy Conference (ANZMAC), 3-5 December 2007, Dunedin, New Zealand.

1,561

Arthurs, Andy & Radbourne, Jennifer J. (2007) The orchestra re-imagined. In Grant, Catherine (Ed.) National Council for Tertiary Music Schools (NACTMUS) National Conference 2007, Music in Australian Tertiary Institutions, Issues for the 2st Century, 9 June - 1 July, Queensland Conservatorium Griffith University, Brisbane, Australia.

307

Ashkanasy, Neal, Edwards, Marissa, & Keeffe, Dominique (2006) Employee Responses to Organisational Wrongdoing as Coping Strategies: A Process Model and Integrative Review. In Kennedy, J & Di Milia, L (Eds.) Proceedings of the 20th ANZAM Conference "Management: Pragmatism, Philosophy, Priorities", 6 - 9 December 2006, Australia, Queensland, Yeppoon.

Bankins, Sarah, Puchala, Naomi M., & Waterhouse, Jennifer M. (2008) Closing the gap : the next steps for the interaction of corporate reputation and psychological contract development. In 22nd Annual British Academy of Management Conference, 9-11 September 2008, Harrogate, UK.

184

Beatson, Amanda, Coote, Len, & Drennan, Judy (2006) Self-Service Technology, Satisfaction and Consumer Retention. In Avlonitis, G, Papavassiliou, N, & Papastathopoulou, P (Eds.) Conference Proceedings of the 35th EMAC Conference, 23 - 26 May 2006, Greece, Athens.

Beatson, Amanda T. & Lings, Ian (2005) An exploration of frontline staff service orientated behaviours. In Proceeding of Australia and New Zealand Marketing Academy Conference, 5-7 December 2005, Fremantle, WA.

Beatson, Amanda T., Lings, Ian, Rudd, John, Lee, Nick, & Souchen, Anne (2005) Self-service technology, consumer satisfaction and consumer commitment : a multigroup investigation. In 5th Academy of Marketing Biennial Conference, 5-7 July 2005, Dublin Institute of Technology, Dublin.

141

Beatson, Amanda T., Lings, Ian, Rudd, John, Souchon, Anne, & Cadogan, John (2005) An exploration of a metaconstruct of relationship quality. In Proceeding of the 5th Academy of Marketing Biennial Conference, 5-7 July 2005, Dublin Institute of Technology, Dublin.

Bennett, Rebekah, Dagger, Tracey, & Ng, Sandy (2005) The Antecedents And Consequences Of Customer Emotions In The Consumption Of Collective Mass Hedonic Services: A Conceptual Model. In Purchase, S (Ed.) ANZMAC 2005: Broadening the Boundaries: Conference Proceedings, 5 December - 7 December 2005, Australia, Western Australia, Fremantle.

Bennett, Rebekah, Dickson, Paul, Hartel, Charmine, & Worthington, Steve (2006) A Functional Approach to Brand Loyalty: An Exploratory Study. In Avlonitis, G, Papavassiliou, N, & Papastathopoulou, P (Eds.) Proceedings of the 35th EMAC Conference, European Marketing Academy, Greece, Athens, 0-7.

Bennett, Rebekah, Drennan, Judy, & Hartel, Charmine (2005) It's Not About The Money! Key Drivers of Satisfaction With Government Third-Party Complaint Handling. In Rentschler, R & Hall, J (Eds.) 2nd Australasian Nonprofit and Social Marketing Conference, 22-23 September 2005, Australia, Victoria, Melbourne.

Bennett, Rebekah, Drennan, Judy, & Previte, Josephine (2004) New Directions in Social Marketing: A Meso-Level Perspective. In Sullivan Mort, Gillian (Ed.) Nonprofit Marketing: Perspectives and Advances, 23-24 September 2004, Canberra.

Bennett, Rebekah, Keeffe, Dominique, & Tombs, Alastair (2006) An Investigation of Cognitive, Emotional and Negative Behavioural Responses to Service Recovery Strategies. In Avlonitis, G, Papavassiliou, N, & Papastathopoulou, P (Eds.) Sustainable Marketing Leadership: Proceedings of the 35th EMAC Conference, 23 - 26 May 2006, Greece, Athens.

Bloxsome, E., Kuhn, Kerri-Ann, Pope, N., & Voges, K. (2007) The Pornography and erotica industries: A lack of research and need for a research agenda. In Sullivan Mort, Gillian & Hume, Margee (Eds.) 2007 International Nonprofit and Social Marketing Conference, Social entrepreneurship, social change and sustainability, 27 - 28 September 2007, Brisbane, Australia, Griffith University.

249

Bougoure, Ursula & Leung, Lai-Cheung (2006) Brand Differentiation for Services: An Integrative Framework. In Ali, Y & van Dessel, M (Eds.) ANZMAC 2006 Conference Proceedings, 4 - 6 December 2006, Australia, Queensland, Brisbane.

Bougoure, Ursula & O'Cass, Aron (2006) A Cross-Cultural Examination of Product Involvement, Purchase Decision Involvement and Information Search Related to Food. In Ali, Y & van Dessel, M (Eds.) ANZMAC 2006 Conference Proceedings, 4 - 6 December 2006, Australia, Queensland, Brisbane.

Bougoure, Ursula & O'Cass, Aron (2005) Willingness to buy GM food products : the role of uncertainty orientation, consumer risk perceptions and information search in consumers from Australia. In Purchase, Sharon (Ed.) Proceedings of ANZMAC 2005 : Broadening the Boundaries, The Australian and New Zealand Marketing Academy (ANZMAC), University of Western Australia, Fremantle, Western Australia, pp. 30-36.

Bougoure, Ursula & O'Cass, Aron (2005) A cross cultural examination of consumer behaviour and GM food products : results from Australian and South Korean female consumers. In Proceedings of ANZMAC 2005 : Broadening the Boundaries, The Australian and New Zealand Marketing Academy (ANZMAC), University of Western Australia, Fremantle, Western Australia.

112

Bougoure, Ursula & O'Cass, Aron (2004) The effect of consumer risk perceptions and information search on willingness to buy GM food products: A cross cultural analysis. In ANZMAC 2004 : marketing accountabilities and responsibilities, 29 November-1 December 2004, Wellington, New Zealand.

152

Bougoure, Ursula & Tang, Keang Meng (2006) Service Quality: An Investigation into Malaysian Consumers Using DINESERV. In Ali, Y & van Dessel, M (Eds.) ANZMAC 2006 Conference Proceedings, 4 - 6 December 2006, Australia, Queensland, Brisbane.

Briggs, Maxwell (2005) Competing in the new economy through large scale collaborative ventures (LSCV): a strategic marketing approach based on a study of the multifunction polis. In 9th International Conference on Marketing and Development.

Briggs, Maxwell (2005) Issues in Marketing Research Methodology and Design Selection. In Troilo, G (Ed.) Rejuvenating Marketing: Contamination, Invigoration, Integration: Proceedings of the 34th European Marketing Academy Conference, 24 May - 27 May 2005, Italy, Milan.

Briggs, Maxwell (2009) Macroentrepreneurship : an expanded contact for entrepreneurship. In Proceedings of 14th Biennial World Marketing Congress : Marketing in Transition : Scarcity, Globalism, and Sustainability, Oslo School of Management, Oslo.

Briggs, Maxwell (2005) Promoting Economic Development and International Attractiveness through Large Scale Collaborative Ventures (LSCV): A Strategic Marketing Approach Based on a Study of the Multifunction Polis (MFP) Feasibility Study. In Edwards, R (Ed.) The 2005 Australia and New Zealand International Academy of Business (ANZIBA) Conference: Conference Proceedings, 10 November - 11 November 2005, Australia, Victoria, Melbourne.

Briggs, Maxwell (2003) Study Tour Programs: Enriched Learning Using the Extra Curricula. In Rachel Kennedy, Dr (Ed.) Celebration of Ehrenberg and Bass: Marketing Discoveries, Knowledge and Contribution, 1-3 December 2003, Adelaide, South Australia.

Brown, Hugh D. (2006) A Digital Business Model for Independent Musicians. In Association of Internet Researchers Doctoral Colloquium, 27 September 2006, Brisbane. (Unpublished)

1,618

Brown, John, Dann, Stephen, & Dann, Susan (2005) Australian Corporate Hospitality in Review. In Rentschler, R & Hall, J (Eds.) 2nd Australasian Nonprofit and Social Marketing Conference, 22-23 September 2005, Australia, Victoria, Melbourne.

Chapman, Sherrie-Lee, Luck, Edwina, & Patti, Charles (2003) Building a Brand Relationship with Voters: The Need for IMC within Political Parties. In Rachel Kennedy, Dr (Ed.) Celebration of Ehrenberg and Bass: Marketing Discoveries, Knowledge and Contribution, 1-3 December 2003, Adelaide, South Australia.

Chien, Pi-Hsuan, Cornwell, T, & Stokes, Robyn (2005) A Theoretical Framework for Analysis of Image Transfer in Multiple Sponsorships. In Purchase, S (Ed.) ANZMAC 2005: Broadening the Boundaries: Conference Proceedings, 5 December - 7 December 2005, Australia, Western Australia, Fremantle.

Dann, Stephen (2005) Temporal Innovativeness As An Attitudinal Measure of Temporal Preference. In Purchase, S (Ed.) ANZMAC 2005: Broadening the Boundaries: Conference Proceedings, 5 December - 7 December 2005, Australia, Western Australia, Fremantle.

Dann, Stephen (2005) Trufan: Role of Fandom As An Influence on Attitude. In Purchase, S (Ed.) ANZMAC 2005: Broadening the Boundaries: Conference Proceedings, 5 December - 7 December 2005, Australia, Western Australia, Fremantle.

Dann, Stephen & Dann, Susan (2005) Lifestyle Sponsorship and Player Lifestyle Breach: Opportunity, Not Loss? In Rentschler, R & Hall, J (Eds.) 2nd Australasian Nonprofit and Social Marketing Conference, 22-23 September 2005, Australia, Victoria, Melbourne.

Dann, Stephen, Dann, Susan, Drennan, Judy, & Russell-Bennett, Rebekah (2006) Female Entrepreneurship in Australia: Revisited. In Ali, Y & van Dessel, M (Eds.) ANZMAC 2006 Conference Proceedings, 4 - 6 December 2006, Australia, Queensland, Brisbane.

Dann, Stephen & Hughes, Andrew (2005) Qualitative Case Analysis of the TeamBeattie.com Website. In Purchase, S (Ed.) ANZMAC 2005: Broadening the Boundaries: Conference Proceedings, 5 December - 7 December 2005, Australia, Western Australia, Fremantle.

Dann, Stephen & Hughes, Andrew (2005) Using Celebrity Candidates in Political Marketing Campaigns. In Purchase, S (Ed.) ANZMAC 2005: Broadening the Boundaries: Conference Proceedings, 5 December - 7 December 2005, Australia, Western Australia, Fremantle.

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Conference Item

Neale, Larry, Murphy, Jamie, & Forrest, Edward (2006) Broadening the boundaries of academic publication : a follow-up and suggestion. In Proceedings of ANZMAC 2006 Conference, 4-6 December 2006, Queensland University of Technology, Brisbane. (Unpublished)

123

Report

Higgs, Peter L. (2005) The Future of Documentary Production In Australia: Coming Ready or Not! Content Strategies Pty Limited.

McDonald, Katie & Scaife, Wendy A. (2010) Educational Development in Australasia : 2010 Benchmarking Survey. The Australian Centre for Philanthropy and Nonprofit Studies (ACPNS), Queendland University of Technology, Brisbane, Queensland.

233

Thesis

Bennett, Rebekah (2001) A study of brand loyalty in the Business-to-Business services sector. University of Queensland.

2,348

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