Items where Subject is "Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > TOURISM (150600) > Tourism Marketing (150604)"
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Number of items at this level: 32.
Beckmann, Suzanne & Kuhn, Kerri-Ann (2010) Destination marketing using electronic games? In 32nd INFORMS Marketing Science Conference, 17-19 June 2010, Cologne, Germany.
Bianchi, Constanza & Pike, Steven D. (2011) Antecedents of Destination Brand Loyalty for a Long-Haul Market: Australia's Destination Loyalty Among Chilean Travelers. Journal of Travel & Tourism Marketing, 28(7), pp. 736-750.
Bianchi, Constanza & Pike, Steven D. (2009) Australia's brand equity as a tourism destination for Latin American consumers. In Proceedings of Australia and New Zealand Marketing Academy Conference 2009, ANZMAC, Crown Promenade, Melbourne, Victoria.
Bianchi, Constanza & Pike, Steven D. (2010) An application of the CBBE model to assess brand loyalty for a long haul travel destination. In 2010 Global Marketing Conference, 9-12 September 2010, Hotel Okura, Tokyo.
Murphy, Laurie & Brymer, Eric (2010) Backpackers and sustainable tourism : exploring the potential. In van Niekerk, Mathilda, Coetzee, Willie, & Geldenhuys, Sue (Eds.) Proceedings of the 2010 International Conference of Global Sustainable Tourism: to Explore and Debate Issues Relating to Sustainable Practices in Tourism, Tshwane University of Technology, Mbombela, Nelspruit, South Africa, pp. 733-749.
Pike, Steven (2004) Destination Positioning Slogans - Analysis of Themes used by New Zealand Regional Tourism Organisations. In Wiley, Jim (Ed.) Proceedings of the Australian and New Zealand Marketing Academy Conference, 29 November - 1 December 2004, Victoria University, New Zealand.
Pike, Steven (2008) Destination branding : tracking brand equity for a competitive set of near-home destinations. In Clark, H. (Ed.) 2008 ISTTE Conference Proceedings, 30 September - 2 October, 2008, Ireland, Dublin.
Pike, Steven (2005) Tourism Destination Preferences: A Longitudinal Analysis of Consumer Decision Sets. In Christou, E & Sigala, M (Eds.) Facing Change in Tourism and Hospitality, 26-28 October 2005, France, Paris.
Pike, Steven (2006) Visitor Relationship Management (VRM) - Repeat Visitation Opportunities for Destination Marketing Organisations. In Tsartas, P, Christou, E, & Sigala, M (Eds.) Proceedings 24th EuroCHRIE Congress: In Search of Excellence for Tomorrow's Tourism, Travel and Hospitality, 25-28 October 2006, Greece, Thessaloniki.
Pike, Steven & Bianchi, Constanza (2013) Destination brand equity for Australia : testing a model of CBBE in short haul and long haul markets. Journal of Hospitality and Tourism Research. (In Press)
Pike, Steven D. (2005) Benchmarking consumer-based brand equity for an emerging destination. In 36th Annual Conference of Travel and Tourism Research Association, 12-15 June 2005, New Orleans, LA.
Pike, Steven D. (2007) Consumer-based brand equity for destinations : practical DMO performance measures. Journal of Travel & Tourism Marketing, 22(1), pp. 51-61.
Pike, Steven D. (2008) Destination Marketing : an integrated marketing communication approach. Butterworth-Heinemann, Burlington, MA.
Pike, Steven D. (2008) Destination branding : analysing brand equity for Queensland's Coral Coast. In Richardson, Scott, Fredline, Liz, Patiar, Anoop, & Ternel, Megan (Eds.) 18th Annual Council for Australian University Tourism and Hospitality Education Conference : Where the Bloody Hell Are We?, 11–14 February 2008, Gold Coast International Hotel, Queensland.
Pike, Steven D. (2009) Destination branding : analysing brand equity for Queensland’s coral coast. In Council for Australian University Tourism and Hospitality Education 2008 Conference, 11-14 February 2008, Gold Coast International Hotel, Gold Coast.
Pike, Steven D. (2010) Destination branding case study : tracking brand equity for an emerging destination between 2003 and 2007. Journal of Hospitality and Tourism Research, 34(1), pp. 124-139.
Pike, Steven D. (2007) Destination image literature: 2001 – 2007. Acta Turistica, 19(2), pp. 107-125.
Pike, Steven D. (2007) Destination image questionnaires – the trial of a 'don't know' option. Journal of Travel & Tourism Research, 2(Fall), pp. 151-160.
Pike, Steven D. (2006) Destination marketing meets clinical psychology : trialling a group application of repertory grid. In Aktas, Ahmet (Ed.) International Tourism Conference : New Perspectives and Values in World Tourism, 20-26 November 2006, Alanya, Turkey.
Pike, Steven D. (2010) Destination positioning opportunities elicited through the repertory test with laddering analysis. In Proceedings of The International Sounds and Tastes of Tourism Education Conference, ISTTE, Los Angeles.
Pike, Steven D. (2002) Factor-analytic extension of importance-performance analysis for identifying the positions of short break holiday destinations. In 8th Annual Asia Pacific Tourism Association Conference, July 2002, Dailian, China. (Unpublished)
Pike, Steven D. (2008) Five limitations of destination brand image questionnaires. Tourism Recreation Research, 33(3), pp. 361-363.
Pike, Steven D. (2010) Marketing Turistikog Odredista. M Plus, Zagreb, Croatia.
Pike, Steven D. (2007) Repeat visitors – an exploratory investigation of RTO responses. Journal of Travel & Tourism Research, Spring, pp. 1-13.
Pike, Steven D. (2007) Repertory Grid Analysis in group settings to elicit salient destination image attributes. Current Issues in Tourism, 10(4), pp. 378-392.
Pike, Steven D. (2004) Short break holidays in Australasia : a missed and/or problematic opportunity to enhance destination loyalty. In 2nd Biennial Leisure-Futures Conference : Changing Patterns and Use of Leisure Time, 10-12 November 2004, Bolzano/Bozen, Italy. (Unpublished)
Pike, Steven D. (2004) Spoilt for choice : short break holiday preferences in the Brisbane market. In Annual Conference of the Council for Australian University Tourism and Hospitality Education, February 2004, University of Queensland, Brisbane.
Pike, Steven D. & Bianchi, Constanza (2013) Destination branding performance measurement : a non-technical discussion for practitioners. Luyou Xuekan (Tourism Tribune), 28(1), pp. 13-15.
Pike, Steven D., May, Trish, & Bolton, Robyn (2011) DMO governance : reflections from a former marketing team. Journal of Travel and Tourism Research, Fall.
Pike, Steven D., Murdy, Samantha, & Lings, Ian (2011) Visitor relationship orientation of destination marketing organisations. Journal of Travel Research, 50(4), pp. 443-453.
Pike, Steven D. & Schultz, Don (2009) How relevant is tourism research. Tourism Recreation Research, 34(3), pp. 326-328.
Taboada, Manuela B. (2009) Collaborative destination branding : planning for tourism development through design in the Waterfall Way, NSW, Australia. PhD thesis, University of New England.