Items where Subject is "Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > TOURISM (150600) > Tourism Marketing (150604)"

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Pike, Steven D. (2008) Destination Marketing : an integrated marketing communication approach. Butterworth-Heinemann, Burlington, MA.

Pike, Steven D. (2010) Marketing Turistikog Odredista. M Plus, Zagreb, Croatia.

Journal Article

Bianchi, Constanza & Pike, Steven D. (2011) Antecedents of Destination Brand Loyalty for a Long-Haul Market: Australia's Destination Loyalty Among Chilean Travelers. Journal of Travel & Tourism Marketing, 28(7), pp. 736-750.
Number of full-text downloads 49
Number of citations in Scopus 8
Number of citations in Web of Science® 7

Martin, Brett & Vincent, Aaron (2014) Effects of knowledge, testimonials, and Ad copy on cruise advertising judgments. Tourism Analysis, 19(6), pp. 769-774.

Pike, Steven & Bianchi, Constanza (2013) Destination brand equity for Australia : testing a model of CBBE in short haul and long haul markets. Journal of Hospitality and Tourism Research.
Number of full-text downloads 433

Pike, Steven D. (2007) Consumer-based brand equity for destinations : practical DMO performance measures. Journal of Travel & Tourism Marketing, 22(1), pp. 51-61.
Number of full-text downloads 2,367
Number of citations in Scopus 26

Pike, Steven D. (2010) Destination branding case study : tracking brand equity for an emerging destination between 2003 and 2007. Journal of Hospitality and Tourism Research, 34(1), pp. 124-139.
Number of full-text downloads 1,102
Number of citations in Scopus 19
Number of citations in Web of Science® 9

Pike, Steven D. (2007) Destination image literature: 2001 – 2007. Acta Turistica, 19(2), pp. 107-125.

Pike, Steven D. (2007) Destination image questionnaires – the trial of a 'don't know' option. Journal of Travel & Tourism Research, 2(Fall), pp. 151-160.

Pike, Steven D. (2008) Five limitations of destination brand image questionnaires. Tourism Recreation Research, 33(3), pp. 361-363.

Pike, Steven D. (2007) Repeat visitors – an exploratory investigation of RTO responses. Journal of Travel & Tourism Research, Spring, pp. 1-13.
Number of full-text downloads 896

Pike, Steven D. (2007) Repertory Grid Analysis in group settings to elicit salient destination image attributes. Current Issues in Tourism, 10(4), pp. 378-392.
Number of full-text downloads 1,437
Number of citations in Scopus 4

Pike, Steven D. & Bianchi, Constanza (2013) Destination branding performance measurement : a non-technical discussion for practitioners. Luyou Xuekan (Tourism Tribune), 28(1), pp. 13-15.
Number of full-text downloads 301

Pike, Steven D., May, Trish, & Bolton, Robyn (2011) DMO governance : reflections from a former marketing team. Journal of Travel and Tourism Research, Fall, pp. 117-133.

Pike, Steven D., Murdy, Samantha, & Lings, Ian (2011) Visitor relationship orientation of destination marketing organisations. Journal of Travel Research, 50(4), pp. 443-453.
Number of full-text downloads 531
Number of citations in Scopus 8
Number of citations in Web of Science® 7

Pike, Steven D. & Schultz, Don (2009) How relevant is tourism research. Tourism Recreation Research, 34(3), pp. 326-328.

Conference Paper

Beckmann, Suzanne & Kuhn, Kerri-Ann (2010) Destination marketing using electronic games? In 32nd INFORMS Marketing Science Conference, 17-19 June 2010, Cologne, Germany.

Bianchi, Constanza & Pike, Steven D. (2009) Australia's brand equity as a tourism destination for Latin American consumers. In Proceedings of Australia and New Zealand Marketing Academy Conference 2009, ANZMAC, Crown Promenade, Melbourne, Victoria.
Number of full-text downloads 48

Bianchi, Constanza & Pike, Steven D. (2010) An application of the CBBE model to assess brand loyalty for a long haul travel destination. In 2010 Global Marketing Conference, 9-12 September 2010, Hotel Okura, Tokyo.
Number of full-text downloads 618

Murphy, Laurie & Brymer, Eric (2010) Backpackers and sustainable tourism : exploring the potential. In van Niekerk, Mathilda, Coetzee, Willie, & Geldenhuys, Sue (Eds.) Proceedings of the 2010 International Conference of Global Sustainable Tourism: to Explore and Debate Issues Relating to Sustainable Practices in Tourism, Tshwane University of Technology, Mbombela, Nelspruit, South Africa, pp. 733-749.
Number of full-text downloads 818

Pike, Steven (2004) Destination Positioning Slogans - Analysis of Themes used by New Zealand Regional Tourism Organisations. In Wiley, Jim (Ed.) Proceedings of the Australian and New Zealand Marketing Academy Conference, 29 November - 1 December 2004, Victoria University, New Zealand.
Number of full-text downloads 234

Pike, Steven (2008) Destination branding : tracking brand equity for a competitive set of near-home destinations. In Clark, H. (Ed.) 2008 ISTTE Conference Proceedings, 30 September - 2 October, 2008, Ireland, Dublin.
Number of full-text downloads 235

Pike, Steven (2005) Tourism Destination Preferences: A Longitudinal Analysis of Consumer Decision Sets. In Christou, E & Sigala, M (Eds.) Facing Change in Tourism and Hospitality, 26-28 October 2005, France, Paris.
Number of full-text downloads 115

Pike, Steven (2006) Visitor Relationship Management (VRM) - Repeat Visitation Opportunities for Destination Marketing Organisations. In Tsartas, P, Christou, E, & Sigala, M (Eds.) Proceedings 24th EuroCHRIE Congress: In Search of Excellence for Tomorrow's Tourism, Travel and Hospitality, 25-28 October 2006, Greece, Thessaloniki.
Number of full-text downloads 394

Pike, Steven D. (2005) Benchmarking consumer-based brand equity for an emerging destination. In 36th Annual Conference of Travel and Tourism Research Association, 12-15 June 2005, New Orleans, LA.

Pike, Steven D. (2008) Destination branding : analysing brand equity for Queensland's Coral Coast. In Richardson, Scott, Fredline, Liz, Patiar, Anoop, & Ternel, Megan (Eds.) 18th Annual Council for Australian University Tourism and Hospitality Education Conference : Where the Bloody Hell Are We?, 11–14 February 2008, Gold Coast International Hotel, Queensland.
Number of full-text downloads 842

Pike, Steven D. (2008) Destination branding : analysing brand equity for Queensland’s coral coast. In CAUTHE 2008: Tourism and Hospitality Research, Training and Practice: Where the 'bloody hell' are we?, Griffith Business School, Gold Coast International Hotel, Gold Coast, pp. 653-669.
Number of full-text downloads 345

Pike, Steven D. (2006) Destination marketing meets clinical psychology : trialling a group application of repertory grid. In Aktas, Ahmet (Ed.) International Tourism Conference : New Perspectives and Values in World Tourism, 20-26 November 2006, Alanya, Turkey.

Pike, Steven D. (2010) Destination positioning opportunities elicited through the repertory test with laddering analysis. In Proceedings of The International Sounds and Tastes of Tourism Education Conference, ISTTE, Los Angeles.
Number of full-text downloads 146

Pike, Steven D. (2002) Factor-analytic extension of importance-performance analysis for identifying the positions of short break holiday destinations. In 8th Annual Asia Pacific Tourism Association Conference, July 2002, Dailian, China. (Unpublished)
Number of full-text downloads 107

Pike, Steven D. (2004) Short break holidays in Australasia : a missed and/or problematic opportunity to enhance destination loyalty. In 2nd Biennial Leisure-Futures Conference : Changing Patterns and Use of Leisure Time, 10-12 November 2004, Bolzano/Bozen, Italy. (Unpublished)
Number of full-text downloads 113

Pike, Steven D. (2004) Spoilt for choice : short break holiday preferences in the Brisbane market. In Annual Conference of the Council for Australian University Tourism and Hospitality Education, February 2004, University of Queensland, Brisbane.
Number of full-text downloads 280


This list was generated on Sat Mar 28 06:27:31 2015 AEST.