Browse by Supervisor: McDonnell, John

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Number of items: 4.

PhD

Mackay, Cameron Hugh (2013) Buzz in motion pictures : what is buzz and how can marketing create it? PhD thesis, Queensland University of Technology.
Number of full-text downloads 648

Kuhn, Kerri-Ann (2008) The impact of brand and product placements in electronic games. PhD thesis, Queensland University of Technology.
Number of full-text downloads 2,520

Silver, Jonathan D. (2007) Hollywood's dominance of the movie industry : how did it arise and how has it been maintained? PhD thesis, Queensland University of Technology.
Number of full-text downloads 22,192

Masters by Research

This list was generated on Sun Aug 21 07:40:25 2016 AEST.