Preference versus choice in online dating

This study explores factors that influence matches of online dating participants’ stated preference for particular characteristics in a potential partner and compares these with the characteristics of the online daters actually contacted. The nature of online dating facilitates exploration of the differences between stated preference and actual choice by participants, as online daters willingly provide a range of demographics on their ideal partner. Using data from the Australian dating website RSVP, we analyze 219,013 contact decisions. We conduct a multivariate analysis using the number of matched variables between the participants’ stated preference and the characteristics of the individuals contacted. We find that factors such as a person’s age, their education level, and a more social personality all increase the number of factors they choose in a potential partner that match their original stated preference. Males (relative to females) appear to match fewer characteristics when contacting potential love interests. Conversely, age interaction effects demonstrate that males in their late 60’s are increasingly more selective (than females) regarding who they contact. An understanding of how technology (the Internet) is impacting human mating patterns and the psychology behind the participants informs the wider social science of human behavior in large-scale decision settings.