Exploring the impact of embedded social media within the corporate websites of media organisations
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Description
This research studied the impact of popular third-party embedded social media within media organisations websites (such as widgets and applications). The research examined the experience of this phenomenon from both the media organisations and their website users/news readers perspectives. The findings demonstrated how embedded third-party code brings technical and business challenges to an organisation affecting their website users’ browsing experience. A set of 26 recommendations were presented to assist any organisations using social media to tailor their own IT based social media policies and assist in making websites more efficient and enhance their end user experience.
Impact and interest:
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| ID Code: | 112170 |
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| Item Type: | QUT Thesis (PhD) |
| Supervisor: | Edwards, Sylvia & Partridge, Helen |
| Keywords: | embedded social media tools, issues arising from embedded social media, embedded social media, technical challenges of embedded social media, social media tools, social media tools on media websites, website issues with third-party social media code, social media widgets, social networking widgets, social networks code |
| DOI: | 10.5204/thesis.eprints.112170 |
| Divisions: | Past > QUT Faculties & Divisions > Science & Engineering Faculty Current > Schools > School of Information Systems |
| Institution: | Queensland University of Technology |
| Deposited On: | 13 Oct 2017 04:58 |
| Last Modified: | 19 Apr 2018 05:22 |
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