I'm a hypocrite, but so is everyone else: Group support and the reduction of cognitive dissonance

McKimmie, Blake M., Terry, Deborah J., Hogg, Michael A., Manstead, Antony S. R., Spears, Russell, & Doosje, Bertjan (2003) I'm a hypocrite, but so is everyone else: Group support and the reduction of cognitive dissonance. Group Dynamics: Theory, Research, and Practice, 7(3), pp. 214-224.


The impact of social support on dissonance arousal was investigated from a social identity view of dissonance theory. This perspective is seen as augmenting current conceptualizations of dissonance theory by predicting when normative information will impact on dissonance arousal and by indicating the availability of identity-related strategies of dissonance reduction. An experiment was conducted to induce feelings of hypocrisy under conditions of behavioral support or nonsupport. Group salience was either high or low, or individual identity was emphasized. As predicted, participants with no support from the salient in-group exhibited the greatest need to reduce dissonance through attitude change and reduced levels of group identification. Results were interpreted in terms of self being central to the arousal and reduction of dissonance.

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45 citations in Scopus
38 citations in Web of Science®
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ID Code: 1574
Item Type: Journal Article
Refereed: Yes
Additional URLs:
Keywords: cognitive dissonance, social identity theory, social support, attitude, behaviour relations, group processes
ISSN: 1089-2699
Subjects: Australian and New Zealand Standard Research Classification > PSYCHOLOGY AND COGNITIVE SCIENCES (170000) > PSYCHOLOGY (170100) > Social and Community Psychology (170113)
Divisions: Current > QUT Faculties and Divisions > Faculty of Health
Current > Institutes > Institute of Health and Biomedical Innovation
Copyright Owner: Copyright 2003 American Psychological Association
Copyright Statement: Reproduced in accordance with the copyright policy of the publisher.
Deposited On: 27 Nov 2006 00:00
Last Modified: 10 Aug 2011 17:49

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