The relationships between cultural values and product emotional attachment
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Fatima Kamali Thesis
(PDF 8MB)
Available under License Creative Commons Attribution Non-commercial No Derivatives 4.0. |
Description
This research aims to provide a better understanding about the relationship between a user's cultural values and the emotional attachment they develop with products through a cross-cultural study on Australian and Iranian cultures. This research undertook two studies employing a mixed method approach comprising a quantitative study in the form of a survey and a qualitative study through in-depth semi-structured interviews. The outcomes were consolidated and analysed to inform the development of a framework to assist designers to increase sustainability by improving product attachment through encompassing a user's cultural attributes in their designs.
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| ID Code: | 204203 |
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| Item Type: | QUT Thesis (PhD) |
| Supervisor: | Popovic, Vesna, Gomez, Rafael, & Thompson, Helen |
| Keywords: | Cross-cultural research, Cultural dimensions, Cultural values, Product design, Product emotional attachment |
| DOI: | 10.5204/thesis.eprints.204203 |
| Divisions: | Past > QUT Faculties & Divisions > Creative Industries Faculty Current > Schools > School of Design |
| Institution: | Queensland University of Technology |
| Deposited On: | 08 Oct 2020 07:12 |
| Last Modified: | 08 Oct 2020 07:12 |
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