60Sox: An experiment in building digital literacies for emerging professionals in the digital content industries

What are the education-to-work transition experiences of graduate creative professionals in a time when user-generated content is radically changing the organisations in which they will work? 60Sox is an online creative ecology for these emerging professionals that attempts to answer this question, in the process of showcasing and developing their creative and generic career capacities. We report here on the development and operation of 60Sox.org.au, and argue for its significance in terms of: (1) the centrality of human capital arguments in the operation of the creative economy; (2) the importance of ‘creative ecologies’ as an emerging business concept, particularly in the digital industries; (3) the arrival of online and peer-to-peer (p2p) architecture as a changing distribution mode within the digital content industries; (4) the related importance of pro-am creativity; and (5) the recognition of skill shortages and training requirements in Australia’s digital content industries.