Digital storytelling within the Australian mining industry: worker engagement and health literacy indicator effects

& (2022) Digital storytelling within the Australian mining industry: worker engagement and health literacy indicator effects. Health Promotion International, 37(1), Article number: daab106.

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Description

The mining industry is a demanding context for workplace health education due to a range of factors including productivity targets, workforce diversity and work roster schedules. This project investigated the impact of digital story health communication on worker engagement and its effect on interactive and critical health literacy indicators. The study comprised a quasi-experimental parallel time series research design, with control and intervention groups at each of the mine sites (n = 2). Workers in the intervention group (n = 85) received a ‘toolbox talk’ presentation incorporating a digital story featuring a mining industry worker and a leading cardiovascular health expert. The control group (n = 90) received equivalent health information communicated in a non-narrative manner, reflective of typical practices within the mining industry. A significantly greater effect was evident for worker engagement within the intervention group, with substantial maintenance over the follow-up period, compared with no significant effect at follow-up within the control group. Significant effects on interactive health literacy indicators (n = 3) were evident for the intervention group with corresponding lower level or nil effects within the control group. The findings highlight the benefits of evidence-based digital stories as an efficient and efficacious worker-centred health communication strategy for complex industrial workplace environments.

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ID Code: 211919
Item Type: Contribution to Journal (Journal Article)
Refereed: Yes
ORCID iD:
Shannon, Hugh Aorcid.org/0000-0003-3943-2102
Parker, Anthony Worcid.org/0000-0003-1745-399X
Additional Information: Funding: This project was supported by a commercial research grant provided by the mining division of a large Australian contract services company. The investigators were independent of the funding agency in terms of study design, data collection and analyses, and interpretation.
Measurements or Duration: 10 pages
Keywords: Workplace, Health Education, Health Literacy, Workforce, Health Communication, Narrative Discourse, Digital Storytelling
DOI: 10.1093/heapro/daab106
ISSN: 0957-4824
Pure ID: 88354093
Divisions: Current > QUT Faculties and Divisions > Faculty of Health
Current > Schools > School of Exercise & Nutrition Sciences
Current > Schools > School of Public Health & Social Work
Copyright Owner: The Author(s) 2021. Published by Oxford University Press
Copyright Statement: This work is covered by copyright. Unless the document is being made available under a Creative Commons Licence, you must assume that re-use is limited to personal use and that permission from the copyright owner must be obtained for all other uses. If the document is available under a Creative Commons License (or other specified license) then refer to the Licence for details of permitted re-use. It is a condition of access that users recognise and abide by the legal requirements associated with these rights. If you believe that this work infringes copyright please provide details by email to qut.copyright@qut.edu.au
Deposited On: 20 Jul 2021 00:01
Last Modified: 01 Mar 2024 12:23