What drives consumer automobile choice? Investigating personality trait predictors of vehicle preference factors
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98267623. Available under License Creative Commons Attribution Non-commercial No Derivatives 4.0. |
Description
In this study we investigated whether the big five traits and narcissism are associated with consumer preferences for different car features. Using a representative sample of 1000 Australian consumers, we determined the factor structure of a wide range of automobile preferences before exploring their associations with a set of demographic variables, the big five traits (and their facets), and trait narcissism. We found that consumer car preferences reflect two high order dimensions of ‘style and performance’ (7 sub-factors) and ‘safety and practicality’ (4 sub-factors) and that numerous demographic variables and personality traits had small to moderate linear relationships with multiple dimensions of automobile preferences. Broadly consistent with a set of hypotheses based on life history theory, we found that consumers who are young, extraverted, and narcissistic tend to value style and performance in automobiles, whereas consumers who are older, agreeable, and conscientious tended to value safety and practicality. While no overt effects of openness were found, different openness facets were associated positively and negatively with style and performance.
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ID Code: | 213232 | ||
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Item Type: | Contribution to Journal (Journal Article) | ||
Refereed: | Yes | ||
ORCID iD: |
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Additional Information: | Acknowledgments: This work was partially supported by a commercial research grant from WE Buchan (Grant number: 1900001245). | ||
Measurements or Duration: | 6 pages | ||
Keywords: | Automobile preferences, Big five, Narcissism, Life history theory, Consumer behavior | ||
DOI: | 10.1016/j.paid.2021.111220 | ||
ISSN: | 0191-8869 | ||
Pure ID: | 98267623 | ||
Divisions: | Current > QUT Faculties and Divisions > Faculty of Business & Law Current > Schools > School of Management Current > QUT Faculties and Divisions > Faculty of Health Current > Schools > School of Psychology & Counselling |
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Copyright Owner: | 2021 Elsevier Ltd. | ||
Copyright Statement: | This work is covered by copyright. Unless the document is being made available under a Creative Commons Licence, you must assume that re-use is limited to personal use and that permission from the copyright owner must be obtained for all other uses. If the document is available under a Creative Commons License (or other specified license) then refer to the Licence for details of permitted re-use. It is a condition of access that users recognise and abide by the legal requirements associated with these rights. If you believe that this work infringes copyright please provide details by email to qut.copyright@qut.edu.au | ||
Deposited On: | 14 Sep 2021 01:20 | ||
Last Modified: | 28 Mar 2024 17:54 |
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