The changing nature of health promotion

This chapter discusses the range of factors that influence our health and examines how the readers define and implement health promotion in the 21st century. It argues that health promotion is an integral part of public health and plays a central role in advancing the health of the population. The chapter focuses on planning and evaluating health promotion approaches in a systematic and sustainable manner to improve population health outcomes. Graduates in health promotion must have highly developed conceptual skills, technical skills in needs assessment, planning and evaluation, and 'radar detection' to manage 'upwards' within their organisation and 'outwards' to a digitally informed environment to harness patients/consumers' capacities for self-care and advocacy in addressing the social and environmental determinants of health. Alcohol consumption would be moderated through the use of an identification card to purchase a maximum quantity of alcohol per week to ensure safe levels of consumption for all Australians.