Rural Data Divides: Critical Factors of Digital AgTech Adoption on Australian Farms
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Description
This paper details a qualitative investigation of human factors relating to adoption of digital agricultural technologies on Australian farms. We employed an ‘ecosystems’ approach to undertake a case study of a cotton farm’s transition to digital farming. Interviews and participant observation were conducted across the farm’s supply chain to understand how the experiences, perceptions, and activities of different stakeholders constituted a community-level orientation to digital agriculture, which enabled and constrained on-farm adoption. Technology providers installed a variety of data-generating technologies – remote sensors, automation, satellite crop imagery, WiFi/4G connectivity, and a customised data dashboard on the farm. However, the farmers lacked digital and data literacy skills to access, manage and use data effectively and independently. Specialist expertise for data translation was required, and support and resourcing for the farmers to acquire data capabilities was limited. This ‘data divide’ between the generation and application of farm data was complicated by broader issues raised by participants about data ownership, portability, privacy, trust, liability, and sovereignty, which have been observed internationally. The paper raises questions about the level of expertise farmers should be expected to attain in the transition to digital farming, who in the ecosystem is best placed to fill this ‘data divide’, and what interventions are necessary to address significant barriers to adoption in rural communities. It also highlights a tension between farmers’ $2 as decision-makers on their own properties and their $2 on digital technologies – and the ecosystems that support uptake of digital AgTech – to inform on-farm decisions.
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ID Code: | 239856 | ||||||||||
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Item Type: | Chapter in Book, Report or Conference volume (Conference contribution) | ||||||||||
Series Name: | AoIR Selected Papers of Internet Research | ||||||||||
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Measurements or Duration: | 4 pages | ||||||||||
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Keywords: | digital inclusion, data literacy, rural, technology adoption, agtech | ||||||||||
DOI: | 10.5210/spir.v2021i0.12206 | ||||||||||
Pure ID: | 99156189 | ||||||||||
Divisions: | Current > Research Centres > Centre for Agriculture and the Bioeconomy Current > Research Centres > Centre for a Waste Free World Current > Research Centres > Centre for the Environment Current > Research Centres > Digital Media Research Centre Current > Research Centres > Centre for Justice Current > Research Centres > Design Lab Current > QUT Faculties and Divisions > Faculty of Business & Law Current > Schools > School of Management Current > QUT Faculties and Divisions > Faculty of Science Current > QUT Faculties and Divisions > Faculty of Creative Industries, Education & Social Justice Current > Schools > School of Communication Current > Schools > School of Design |
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Copyright Owner: | Consult author(s) regarding copyright matters | ||||||||||
Copyright Statement: | This work is covered by copyright. Unless the document is being made available under a Creative Commons Licence, you must assume that re-use is limited to personal use and that permission from the copyright owner must be obtained for all other uses. If the document is available under a Creative Commons License (or other specified license) then refer to the Licence for details of permitted re-use. It is a condition of access that users recognise and abide by the legal requirements associated with these rights. If you believe that this work infringes copyright please provide details by email to qut.copyright@qut.edu.au | ||||||||||
Deposited On: | 30 May 2023 03:45 | ||||||||||
Last Modified: | 01 Mar 2024 03:52 |
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