Creativity and complexity in post-WTO China

Keane, Michael A. (2003) Creativity and complexity in post-WTO China. Continuum: Journal of Media and Cultural Studies, 17(3), pp. 291-301.

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In this paper I discuss the changing relations between culture, services, and knowledge in China. In arguing that these three formerly separate conceptual domains are converging I am mindful of a global shift in thinking about the management of national content industries as they react to the pressures of global trade agreements, new regional market dynamics, and digitisation. These three vectors of change underscore the ensuing discussion. Moreover, while understandings of culture as works of great artistic achievement, or residual cultural traditions, will undoubtedly remain central to processes of identity formation, the cultural model that is likely to gain the attention of governments in the next decade is concerned with culture’s integration into service sector facilitation. Cultural and information services have provided an impetus for business expansion and networking on a scale unparalleled in previous accounts of globalisation (cf Hirst and Thompson, 1995). Based on economic development rationales, a relationship of dependency between culture and services is fairly self-evident and is illustrated by increasing user-customisation of services that are delivered electronically. The connection with the knowledge economy however requires some further conceptual ground clearing. In short, as state policy formerly concerned with cultural preservation and protection is increasingly migrating to view culture in terms of intellectual property, economic investment is shifting from industrial to knowledge-based production. The cultural sectors in China that will be most subject to reform in this convergent environment include media, advertising, tourism, and education.

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ID Code: 2438
Item Type: Journal Article
Refereed: Yes
Keywords: knowledge economy, China, WTO, media
DOI: 10.1080/10304310302739
ISSN: 1469-3666
Subjects: Australian and New Zealand Standard Research Classification > LANGUAGES COMMUNICATION AND CULTURE (200000) > COMMUNICATION AND MEDIA STUDIES (200100)
Australian and New Zealand Standard Research Classification > LANGUAGES COMMUNICATION AND CULTURE (200000) > CULTURAL STUDIES (200200)
Australian and New Zealand Standard Research Classification > STUDIES IN CREATIVE ARTS AND WRITING (190000) > FILM TELEVISION AND DIGITAL MEDIA (190200)
Divisions: Current > QUT Faculties and Divisions > Creative Industries Faculty
Copyright Owner: Copyright 2003 Taylor and Francis
Copyright Statement: First published in Continuum: Journal of Media & Cultural Studies 17(3):pp. 291-301.
Deposited On: 08 Nov 2005 00:00
Last Modified: 29 Feb 2012 13:02

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