Creativity in rugby union: it's more than a moment, it's a playful rebellion against conformity

This study investigated the nature of creativity in rugby union, commonly referred to as rugby. Five world class Australian rugby players who were identified by their peers to be amongst the most creative players in Australian rugby were interviewed. A grounded theory of data analysis was undertaken which revealed that creativity in rugby can be conceptualised as freedom and risk-taking, exploration and exploitation, collaboration, and unconventional thinking. Our results highlight how creativity represents a playful rebellion against the conventional ways of playing rugby. We discuss how this pattern of unorthodox play needs to be supported by a culturally secure environment to provide a catalyst for the liberation of creative moments. In this way, creativity is represented by moments where players feel confident, encouraged, and entrusted to push the boundaries of their skilled actions. However, while creativity may manifest in creative moments, we contend that creativity is best considered as a pattern of behaviour that allows these actions to emerge.