Clarity of Communication

The overall success of the recovery will depend upon engaging widespread public support and participation through partnership with civil society regardless of which strategy is chosen. If the Elimination Strategy is pursued, it is important that the public understands the additional sacrifice needed, why it is worth it, and what benefits they can expect in return. It is also critical that the public understand that even with the Elimination Strategy, life will not return to the ‘old normal’. With the Controlled Adaptation strategy, it is critical that the public understand that in exchange for an earlier relaxation, there will be a need for ongoing adaptation. Specific containment measures may be carefully relaxed in several phases to achieve a balance between constraining the infection rate and enabling economic activity. And if the infections increase, the measures may need to be reinstated.