Understanding Customer Sentiment: Lexical Analysis of Restaurant Reviews

Ara, Jinat, Hasan, Md Toufique, Al Omar, Abdullah, & (2020) Understanding Customer Sentiment: Lexical Analysis of Restaurant Reviews. In Proceedings of the 2020 IEEE Region 10 Symposium (TENSYMP). Institute of Electrical and Electronics Engineers Inc., United States of America, pp. 295-299.

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Description

Understanding customer's sentiment (satisfaction or dissatisfaction) is considered as valuable information for both the potential customers and restaurant authority. However, analyzing customer reviews (unstructured texts) one by one is a difficult task and also practically impossible when the number of reviews is enormous. Therefore, it seems conceivable to have a mechanism to analyze customer reviews automatically and provide the necessary information in a precise way. Here, we introduce a Natural Language Processing (NLP) based opinion mining methodology to analyze the customer opinion automatically. For that, first, a captive portal is used to collect customer's reviews. Then, the opinion mining technique is applied to analyze the reviews to explore customer sentiment about food quality, service, environment, etc. A data-driven experiment is conducted to evaluate the proposed methodology. The experiment result showed the effectiveness of the proposed method for retrieving and analyzing customer sentiment.

Impact and interest:

21 citations in Scopus
9 citations in Web of Science®
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ID Code: 260010
Item Type: Chapter in Book, Report or Conference volume (Conference contribution)
Measurements or Duration: 5 pages
Event Title: IEEE Region 10 Symposium
Event Dates: 2020-06-05 - 2020-06-07
Event Location: Dhaka, Bangladesh
Keywords: captive portal, customer opinion, lexical analysis, opinion mining, sentiment analysis
DOI: 10.1109/TENSYMP50017.2020.9230712
ISBN: 978-1-7281-7367-2
Pure ID: 201766550
Divisions: Past > QUT Faculties & Divisions > Faculty of Health
Current > Research Centres > CARRS-Q Centre for Future Mobility
Copyright Owner: © 2020 IEEE
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Deposited On: 11 Sep 2025 13:29
Last Modified: 11 Nov 2026 04:42