Phantasmagoric Publics and Public Sphere(s): Analysing the Discursive Dynamics of Emerging Digital Publics on Social Media in India

(2026) Phantasmagoric Publics and Public Sphere(s): Analysing the Discursive Dynamics of Emerging Digital Publics on Social Media in India. PhD thesis, Queensland University of Technology.

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Anand Badola Thesis.
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This thesis examines three interconnected case studies unfolding on Twitter/X: the Farmers’ Protests, the Boycott Bollywood campaign, and the India China border skirmish. Together, they illustrate varied yet overlapping forms of emergent digital publics shaped by contentious sociopolitical conditions. To analyse these dynamics, the thesis introduces the concept of phantasmagoric publics, drawing on Walter Benjamin and discourse theory to describe digitally mediated collectives driven by emotionally resonant, ideologically charged narratives. By applying this framework, the research contributes to scholarship on digital publics in postcolonial contexts, highlighting both the political power and epistemic fragility of contemporary digital participation in India.

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ID Code: 263067
Item Type: QUT Thesis (PhD)
Supervisor: Bruns, Axel, Graham, Timothy, & Dehghan, Ehsan
Keywords: Phantasmagoric publics, Discourse, Postcolonialism, India, Boycott Bollywood, India-China, Farmers Protests, X/Twitter
DOI: 10.5204/thesis.eprints.263067
Divisions: Current > Research Centres > Digital Media Research Centre
Current > QUT Faculties and Divisions > Faculty of Creative Industries, Education & Social Justice
Current > Schools > School of Communication
Institution: Queensland University of Technology
Deposited On: 13 Feb 2026 14:55
Last Modified: 13 Feb 2026 14:55