Similarity not favourability: The role of donor prototypes in predicting willingness to donate organs while living
Hyde, Melissa & White, Katherine (2009) Similarity not favourability: The role of donor prototypes in predicting willingness to donate organs while living. Journal of Health Psychology, 14(7), pp. 888-898.
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Description
Using an extended Prototype/Willingness Model, we examined the predictors of willingness to donate an organ to a partner/family member and a stranger while living. A questionnaire assessed university students’ (N = 284) attitudes, subjective norm, prototype favourability, prototype similarity, moral norm, and willingness to donate organs in each recipient scenario. All variables, except prototype favourability, predicted willingness to donate organs in both situations. Future strategies should emphasise perceived approval from important others for living donation, the consistency of living donation with one’s own morals, and encourage perceptions of similarity between oneself and living donors to increase acceptance of living donation.
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| ID Code: | 28123 | ||
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| Item Type: | Contribution to Journal (Journal Article) | ||
| Refereed: | Yes | ||
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| Measurements or Duration: | 11 pages | ||
| Keywords: | Donor Prototypes, Living Organ Donation, Moral Norm, Organ Donation, Prototype/Willingness Model | ||
| DOI: | 10.1177/1359105309340990 | ||
| ISSN: | 1359-1053 | ||
| Pure ID: | 31927601 | ||
| Divisions: | Past > QUT Faculties & Divisions > Faculty of Health Past > Institutes > Institute of Health and Biomedical Innovation Current > Schools > School of Psychology & Counselling |
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| Copyright Owner: | Consult author(s) regarding copyright matters | ||
| Copyright Statement: | This work is covered by copyright. Unless the document is being made available under a Creative Commons Licence, you must assume that re-use is limited to personal use and that permission from the copyright owner must be obtained for all other uses. If the document is available under a Creative Commons License (or other specified license) then refer to the Licence for details of permitted re-use. It is a condition of access that users recognise and abide by the legal requirements associated with these rights. If you believe that this work infringes copyright please provide details by email to qut.copyright@qut.edu.au | ||
| Deposited On: | 23 Oct 2009 09:41 | ||
| Last Modified: | 01 Apr 2026 10:06 |
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