Unpacking creativity

Unsworth, Kerrie L. (2001) Unpacking creativity. Academy of Management Review, 26(2), pp. 286-297.


Creativity research has a long and illustrious history, yet the assumptions on which it is based have not been questioned. Most research assumes that creativity is a unitary construct, hindering a fuller understanding of the phenomenon. The present paper argued against homogeneity through the development of a matrix of four creativity types: responsive, expected, contributory and proactive. Implications include highlighting an imbalance in research, differences in processes and predictors for the various types and a new consideration of methodologies.

Reviewed in Harvard Management Update, 6(6), 12.

Impact and interest:

189 citations in Scopus
135 citations in Web of Science®
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ID Code: 3028
Item Type: Journal Article
Refereed: Yes
Additional Information: Self-archiving of the author-version is not yet supported by this publisher.
For more information, please refer to the journal’s website (see link) or contact the author. Author contact details: k.unsworth@qut.edu.au
Additional URLs:
Keywords: Creativity, innovation, creativity types
ISSN: 0363-7425
Subjects: Australian and New Zealand Standard Research Classification > PSYCHOLOGY AND COGNITIVE SCIENCES (170000) > PSYCHOLOGY (170100) > Industrial and Organisational Psychology (170107)
Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > BUSINESS AND MANAGEMENT (150300) > Human Resources Management (150305)
Divisions: Current > QUT Faculties and Divisions > QUT Business School
Copyright Owner: Copyright 2001 Academy of Management
Deposited On: 06 Jan 2006 00:00
Last Modified: 10 Aug 2011 18:00

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