The Role of Individualism-Collectivism Orientation in Training and Development

Unsworth, Kerrie L. & Bonello, Elaine C. (1999) The Role of Individualism-Collectivism Orientation in Training and Development. In the British Psychological Society Annual Conference, 8-11 April, Belfast.


This study examined the relationship between employees’ individualism-collectivism (I-C) orientation and attitudes towards, and uptake of, training and development activity. A survey of 191 manufacturing employees ascertained their I-C orientation, preferences for development activity, and actual participation behaviour in development activities. The results showed that the greater the collectivistic orientation of an employee, the more they preferred activities that emphasised group skills. A preference for development activities that emphasised personal skills, however, was not related to I-C orientation. Collectivists participated more in activities that emphasised group skills than activities emphasising individual skills, while individualists showed the opposite trend. Implications, both theoretical and practical, are discussed.

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ID Code: 3035
Item Type: Conference Paper
Refereed: Yes
Keywords: Individualism, collectivism, culture, training
Subjects: Australian and New Zealand Standard Research Classification > PSYCHOLOGY AND COGNITIVE SCIENCES (170000) > PSYCHOLOGY (170100) > Industrial and Organisational Psychology (170107)
Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > BUSINESS AND MANAGEMENT (150300) > Human Resources Management (150305)
Divisions: Current > QUT Faculties and Divisions > QUT Business School
Copyright Owner: Copyright 1999 (please consult author)
Deposited On: 06 Jan 2006 00:00
Last Modified: 10 Aug 2011 18:00

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