Culture-driven product innovation

Moalosi, Richie, Popovic, Vesna, & Hickling-Hudson, Anne R. (2006) Culture-driven product innovation. In Marjanovic, D. (Ed.) 9th International Design Conference - Design 2006, May 15-18, Cavtat - Dubrovnik - Croatia.


This paper explores how culture can be used as a source of product innovation within Botswana’s context but it has been observed that designers have not yet been able to encode cultural human factors to the same extent as cognitive and physical ones. Design should be embedded in users’ culture as it is seen as a mirror and agent of change within the society. The basis of this paper is that there is little in-depth research that can assist designers to use culture as a catalyst to designing innovative products. The paper concludes by discussing how designers can integrate socio-cultural factors by ‘conscious design effort’ rather than ‘incidentally’ in order to produce innovate, pleasurable and culturally sensitive products.

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ID Code: 4676
Item Type: Conference Paper
Refereed: Yes
Keywords: Culture, socio, cultural factors, product innovation, Botswana
Subjects: Australian and New Zealand Standard Research Classification > BUILT ENVIRONMENT AND DESIGN (120000) > DESIGN PRACTICE AND MANAGEMENT (120300) > Design Innovation (120302)
Divisions: Past > QUT Faculties & Divisions > Faculty of Built Environment and Engineering
Current > QUT Faculties and Divisions > Faculty of Education
Copyright Owner: Copyright 2006 (please consult author)
Deposited On: 10 Jul 2006 00:00
Last Modified: 29 Feb 2012 13:18

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