"You’re in our world now" Ownership and access in the proprietary community of an MMOG

Humphreys, Sal (2006) "You’re in our world now" Ownership and access in the proprietary community of an MMOG. In Van Der Graaf, Shenja & Washida, Yuichi (Eds.) Information Communication Technologies and Emerging Business Strategies. Idea Group Publishing (IGI Global), Hershey, PA, pp. 76-96.


This chapter considers how the interactive and social nature of massively multiplayer online games (MMOGs) presents challenges to systems of organisation, control and regulation used for more conventional media products. It examines how the interactive structures of games cast players as producers of content, not merely consumers. This productive role creates a distributed production network that challenges the ideas of authorship which underpin copyright and intellectual property. The role of the publishers is shown to encompass community, as well as intellectual property, management. The communities generated within these games are a key source of economic benefit to the publishers. The contract that determines the conditions of access and the forms of governance inside proprietary worlds is considered in light of this newly intensified relationship between commerce and community. Questions are raised about the accountability of publishers, the role of the market and the state in determining conditions of access.

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ID Code: 5233
Item Type: Book Chapter
Additional Information: Posted with the permission of the copyright owner for your personal use only. No further distribution is permitted without permission of the copyright owner.
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ISBN: 9781599042343
Subjects: Australian and New Zealand Standard Research Classification > STUDIES IN CREATIVE ARTS AND WRITING (190000) > FILM TELEVISION AND DIGITAL MEDIA (190200) > Interactive Media (190205)
Australian and New Zealand Standard Research Classification > LANGUAGES COMMUNICATION AND CULTURE (200000) > CULTURAL STUDIES (200200) > Screen and Media Culture (200212)
Divisions: Current > QUT Faculties and Divisions > Creative Industries Faculty
Copyright Owner: Copyright 2006 Idea Group Publishing (IGI Global)
Copyright Statement: This chapter/paper appears in Information Communication Technologies and Emerging Business Strategies edited/authored by Shenja Van Der Graaf & Yuichi Washida > Copyright 2006, IGI Global, www.igi-global.com. Posted by permission of the publisher.
Deposited On: 10 Apr 2007 00:00
Last Modified: 03 Mar 2011 05:34

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