The Cocacolonisation of difference: homogenised diversity in 21st century cultural practice

Stock, Cheryl F. (2005) The Cocacolonisation of difference: homogenised diversity in 21st century cultural practice. In Nor, Mohd Anis Md & Revathi, Murugappan (Eds.) Global and local dance in performance. Cultural Centre, University of Malaya and Ministry of Culture, Arts and Heritage, Malaysia, pp. 15-27.


Cocacolonisation has permeated our world. As a metaphor for globalisation it stands for the economic domination of world markets, cultural perpetuation of exported US values and tastes and the spread of a monoculture, blended with instant gratification and availability. Whilst many artists are struggling to maintain the integrity and independence of their practices in this environment, the economics of culture spawned by globalisation are placing new pressures on them to provide ‘content’ for the ‘knowledge economy’ of the creative industries. Paradoxically, despite the economic hegemony of global and cultural capital as an over-riding definition of globalisation, the latter has also engendered conditions for cultural pluralism in a binary dichotomy disseminated through speed - speed of change, speed of communication, speed of transactions. However, the ‘borderless’ ethos of globalisation often distorts cultural practices and products which celebrate cultural pluralism, through homogenising and commercialising that pluralism and difference.

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ID Code: 5730
Item Type: Book Chapter
Additional Information: This is the author's manuscript version of the work. It is posted here with permission of the copyright owner for your personal use only. No further distribution is permitted. For more information about this book please refer to the publisher's website (see link) or contact the author. Author contact details:
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Keywords: Dance, Asia
ISBN: 9832085721
Subjects: Australian and New Zealand Standard Research Classification > STUDIES IN CREATIVE ARTS AND WRITING (190000) > PERFORMING ARTS AND CREATIVE WRITING (190400) > Dance (190403)
Divisions: Current > QUT Faculties and Divisions > Creative Industries Faculty
Copyright Owner: Copyright 2005 Cultural Centre, University of Malaya and Ministry of Culture, Arts and Heritage
Deposited On: 30 Apr 2007 00:00
Last Modified: 29 Feb 2012 13:14

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