Integrating case study and survey research methods: an example in information systems

Gable, Guy G. (1994) Integrating case study and survey research methods: an example in information systems. European Journal of Information Systems, 3(2), pp. 112-126.


The case for combining research methods generally, and more specifically that for combining qualitative and quantitative methods, is strong. Yet, research designs that extensively integrate both fieldwork (e.g. case studies) and survey research are rare. More¬over, some journals tend tacitly to specialize by methodology thereby encouraging purity of method. The multi-method model of research while not new, has not been appreciated. In this respect it is useful to articulate and describe its usage through example. By reference to a recently completed study of IS consultant engagement success factors this paper presents an analysis of the benefits of integrating case study and survey research methods. The emphasis is on the qualitative case study method and how it can compliment more quantitative survey research. Benefits are demonstrated through specific examples from the reference study.

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ID Code: 5853
Item Type: Journal Article
Refereed: Yes
Additional URLs:
Keywords: Case study, Survey, research methods, information systems
ISSN: 1476-9344
Subjects: Australian and New Zealand Standard Research Classification > INFORMATION AND COMPUTING SCIENCES (080000) > INFORMATION SYSTEMS (080600)
Divisions: Past > QUT Faculties & Divisions > Faculty of Science and Technology
Copyright Owner: Copyright 1994 Palgrave Macmillan Ltd.
Copyright Statement: This is a post-peer-review, pre-copyedit version of an article published in [European Journal of Information Systems]. The definitive publisher-authenticated version [European Journal of Information Systems 3(2):pp. 112-126.] is available online at: []
Deposited On: 18 Dec 2006 00:00
Last Modified: 17 Oct 2016 23:19

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