How will social media affect museum communication?

Russo, Angelina, Watkins, Jerry J., Kelly, Lynda, & Chan, Sebastian (2006) How will social media affect museum communication? In Nordic Digital Excellence in Museums (NODEM), 7th - 9th December 2006, Oslo, Norway.


Social media enable cultural participants to both explore images of themselves and distribute those images across broad online social networks. Museums worldwide are starting to use social media such as blogs, wikis and vlogs to engage online participants with new interactive experiences. This represents a shift in the ways in which museums: • act as trusted cultural online networks; • distribute community knowledge; and • view their role as custodians of cultural content.

It is this broader distribution of community knowledge which sets social media technologies apart from more traditional outreach models where museums work with audiences. As the products of social media are readily available online, their existence within museum communication programs presents debate around an institution’s investment in its own continuing cultural authority. This paper will investigate some of the issues surrounding the use of social media in museum programs and will argue that there are strong epistemological reasons for social media to add value to museum programs.

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ID Code: 6067
Item Type: Conference Paper
Refereed: Yes
Additional URLs:
Keywords: social media, museum communication, web 2, 0
Subjects: Australian and New Zealand Standard Research Classification > HISTORY AND ARCHAEOLOGY (210000) > CURATORIAL AND RELATED STUDIES (210200) > Museum Studies (210204)
Divisions: Current > QUT Faculties and Divisions > Creative Industries Faculty
Copyright Owner: Copyright 2006 (please consult author)
Copyright Statement: The contents of this conference can be freely accessed online via the conference’s web page (see link).
Deposited On: 07 Feb 2007 00:00
Last Modified: 21 Jun 2017 14:39

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