Twitter and sports: Football fandom in emerging and established markets
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Twitter_and_Society_-_Twitter_and_Sports_(2014).pdf. |
Description
Twitter and other social media have become increasingly important tools for maintaining the relationships between fans and their idols across a range of activities, from politics and the arts to celebrity and sports culture. Twitter, Inc. itself has initiated several strategic approaches, especially to entertainment and sporting organisations; late in 2012, for example, a Twitter, Inc. delegation toured Australia in order to develop formal relationships with a number of key sporting bodies covering popular sports such as Australian Rules Football, A-League football (soccer), and V8 touring car racing, as well as to strengthen its connections with key Australian broadcasters and news organisations (Jackson & Christensen, 2012). Similarly, there has been a concerted effort between Twitter Germany and the German Bundesliga clubs and football association to coordinate the presence of German football on Twitter ahead of the 2012–2013 season: the Twitter accounts of almost all first-division teams now bear the official Twitter verification mark, and a system of ‘official’ hashtags for tweeting about individual games (combining the abbreviations of the two teams, e.g. #H96FCB) has also been instituted (Twitter auf Deutsch, 2012).
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| ID Code: | 66328 | ||||
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| Item Type: | Chapter in Book, Report or Conference volume (Chapter) | ||||
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| Measurements or Duration: | 18 pages | ||||
| Keywords: | Twitter, fandom, football, social media, sports | ||||
| ISBN: | 978-1-4331-2170-8 | ||||
| Pure ID: | 32628738 | ||||
| Divisions: | Past > QUT Faculties & Divisions > Creative Industries Faculty Past > Research Centres > ARC Centre of Excellence for Creative Industries and Innovation |
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| Copyright Owner: | Consult author(s) regarding copyright matters | ||||
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| Deposited On: | 20 Jan 2014 01:36 | ||||
| Last Modified: | 02 Mar 2024 13:51 |
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