CSR communication and legitimacy : an institutional and rhetorical perspective
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Bree Devin Thesis
(PDF 2MB)
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Description
This study drew on the notions of institutional theory, legitimacy, and rhetoric, and explored propositions drawn from these concepts to consider the why and how of corporate social responsibility (CSR) communication. In doing so, this thesis found that there was often a disconnect between why the organisations were communicating about CSR activities in their reports and how the organisations were communicating about these activities.
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ID Code: | 68699 |
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Item Type: | QUT Thesis (PhD) |
Supervisor: | Bartlett, Jennifer & Parker, Rachel |
Keywords: | Corporate social responsibility (CSR), CSR communication, institutional theory, rhetoric, legitimacy, Australian banking, Australian consumer goods, Australian energy |
Divisions: | Past > QUT Faculties & Divisions > QUT Business School Current > Schools > School of Advertising, Marketing & Public Relations Current > Schools > School of Management |
Institution: | Queensland University of Technology |
Deposited On: | 14 May 2014 06:23 |
Last Modified: | 11 Feb 2019 01:34 |
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