Sean Nixon, Advertising Cultures (review)

Flew, Terry (2005) Sean Nixon, Advertising Cultures (review). Australasian Marketing Journal, 13(1), pp. 68-70.


At the core of Sean Nixon’s very engaging Advertising Cultures lies a straightforward proposition. Nixon proposes that, in order to understand advertising in particular, and commercial applications of creativity in what are increasingly termed the ‘creative industries’, there is a need to understand the workplace cultures of people engaged in creative advertising. Nixon does this through a tightly argued ethnographic study of creative workers in London advertising agencies, and the workplace cultures of these agencies. From this, he draws out a unique and very valuable series of observations about creativity, its relationship to gendered identities (particularly to masculinity), and the relationship between competitiveness and collaboration in highly competitive commercial workplaces.

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ID Code: 7014
Item Type: Journal Article
Refereed: Yes
Additional Information: For more information, please refer to the journal’s website (see link) or contact the author. Author contact details:
Additional URLs:
Keywords: advertising, cultures, gender relations, creativity
ISSN: 1441-3582
Subjects: Australian and New Zealand Standard Research Classification > LANGUAGES COMMUNICATION AND CULTURE (200000) > COMMUNICATION AND MEDIA STUDIES (200100) > Communication and Media Studies not elsewhere classified (200199)
Divisions: Current > QUT Faculties and Divisions > Creative Industries Faculty
Copyright Owner: Copyright 2005 Monash University
Deposited On: 17 Apr 2007 00:00
Last Modified: 15 Jan 2009 07:27

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