The DICTION of Howard and Beazley: What Can Computerized Content Analysis Tell Us About the Language

Kabanoff, M. Boris, Murphy, Wayne L., Brown, Shane A., & Conroy, Denise K. (2001) The DICTION of Howard and Beazley: What Can Computerized Content Analysis Tell Us About the Language. Australian Journal of Communication, 28(3), pp. 85-102.


An exploratory computer-assisted content analysis using the DICTION program revealed consistent similarities and differences in Prime Minister Howard’s and Opposition Leader Beazley’s speeches at their respective 1998 and 2000 party conferences. Both leaders combined themes of local belonging, the party collective, and communication with praiseworthy people in a rhetorical mixture typical of the conference genre. The leaders also differed in their rhetorical styles, displaying contrasting levels of self-reference, inspiration, tenacity, past concern, and analysis process. The DICTION program provides efficient empirical opportunities for mapping the rhetoric of business and civic leaders.

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ID Code: 7200
Item Type: Journal Article
Refereed: Yes
Additional Information: For more information, please refer to the journal’s website (see link) or contact the author. Author contact details:
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Keywords: Content Analysis, political leaders
ISSN: 0811-6202
Subjects: Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > BUSINESS AND MANAGEMENT (150300)
Divisions: Current > QUT Faculties and Divisions > QUT Business School
Copyright Owner: Copyright 2001 Australia and New Zealand Communication Association
Deposited On: 30 Apr 2007 00:00
Last Modified: 05 Jan 2011 13:31

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