Organisational factors that drive fundraising effectiveness in Australian health charities
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Margaret Scott Thesis
(PDF 2MB)
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Description
This research sought to explore organisational factors that drive successful fundraising. Drawing on Strategic Management theory, this qualitative study examined the key intraorganisational factors that organisations develop to be effective at fundraising within the context of extraorganisational factors that can affect fundraising effectiveness. In this way, it helps build a fundraising effectiveness theory.
The findings from this study afford leaders of nonprofits an opportunity to reflect on their reasons for pursuing fundraising as an income stream, their level of understanding of fundraising, the degree of investment they are willing to make and the critical leadership required by the CEO.
Impact and interest:
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| ID Code: | 74880 |
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| Item Type: | QUT Thesis (Masters by Research) |
| Supervisor: | Scaife, Wendy & Newton, Cameron |
| Keywords: | charity, fundraising effectiveness, nonprofit fundraising, fundraising strategy, fundraising success, structure of fundraising organisations, culture of fundraising, fundraising leadership, culture of philanthropy, investment in fundraising |
| Divisions: | Past > QUT Faculties & Divisions > QUT Business School Current > Schools > School of Accountancy Current > Schools > School of Management |
| Institution: | Queensland University of Technology |
| Deposited On: | 29 Aug 2014 04:54 |
| Last Modified: | 21 May 2021 14:43 |
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