Look who's talking

Russo, Angelina, Watkins, Jerry J., & Chan, Sebastian (2007) Look who's talking. The MAG, 2, pp. 14-15.

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Major museums worldwide are starting to use social media such as blogs, podcasts and online video to encourage users to participate in their programs. Social media are variously described as "online technologies and practices used to share opinions, insights, perspectives", "software-supported social networking" (Chan) and "many-to-many communication supported by web technology"(Watkins and Russo). This article argues that the social media space can be considered in terms of its effect on participation, communication and visitor incentive. It explores each of these in details using recent examples and findings on social media implementation in museums.

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ID Code: 8176
Item Type: Journal Article
Refereed: No
Additional Information: The contents of this magazine can be freely accessed online via the magazine’s web page (see hypertext link).
Additional URLs:
Keywords: social media, museum communication, human computer interaction
ISSN: 1449-9347
Subjects: Australian and New Zealand Standard Research Classification > INFORMATION AND COMPUTING SCIENCES (080000) > INFORMATION SYSTEMS (080600) > Information Systems not elsewhere classified (080699)
Australian and New Zealand Standard Research Classification > INFORMATION AND COMPUTING SCIENCES (080000) > INFORMATION SYSTEMS (080600) > Computer-Human Interaction (080602)
Divisions: Past > Research Centres > ARC Centre of Excellence for Creative Industries and Innovation
Current > QUT Faculties and Divisions > Creative Industries Faculty
Past > Institutes > Institute for Creative Industries and Innovation
Copyright Owner: Copyright 2007 Museums and Galleries of New South Wales
Deposited On: 21 Jun 2007 00:00
Last Modified: 10 Aug 2011 13:31

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