Strategic use of employee opinion surveys: Using a quasi-linkage approach to model the drivers of organisational effectiveness

Mason, Claire M., Chang, Artemis C., & Griffin, Mark A. (2005) Strategic use of employee opinion surveys: Using a quasi-linkage approach to model the drivers of organisational effectiveness. Australian Journal of Management, 30(1), pp. 127-144.


Traditionally, organisations use benchmarking to evaluate their employee opinion survey data. This approach is useful for identifying strengths and weaknesses in organisational performance, but it does not tell us how to bring about improvements on those indicators. Although linkage research (whereby survey data are linked with other organisational measures of performance) can provide this information, this approach is often not feasible. The ‘quasi-linkage’ approach described in this paper represents a practical compromise. We illustrate this approach using survey data collected from 1246 employees, demonstrating how it can be used to derive strategic information from employee opinion data.

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ID Code: 8439
Item Type: Journal Article
Refereed: Yes
Additional Information: For more information, please refer to the journal’s website (see hypertext link) or contact the author.
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ISSN: 1327-2020
Subjects: Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > BUSINESS AND MANAGEMENT (150300)
Divisions: Current > QUT Faculties and Divisions > QUT Business School
Copyright Owner: Copyright 2005 The Australian Graduate School of Management
Deposited On: 03 Jul 2007 00:00
Last Modified: 03 Jul 2017 09:03

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