Glamour pink: The marketing of residential electric lighting in the age of color, 1920s-1950s
Description
The postwar American consumer market was a heady environment, redolent in the promise of a more improved way of life than anyone had ever seen—more of everything, and everything better, bigger, brighter, and more colorful. With women in command of much of the household purchasing, American industry tailored key products and messages to the female consumer. Among these products was electric lighting, whose enriching, beautifying potential advertisers emphasized. This chapter explores the nexus of color, gender, domesticity, and technology in the marketing of light applications—especially new color bulbs—to consumers, in particular women, in the mid-twentieth century.
Impact and interest:
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ID Code: | 92753 | ||
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Item Type: | Chapter in Book, Report or Conference volume (Chapter) | ||
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Measurements or Duration: | 18 pages | ||
DOI: | 10.1007/978-3-319-50745-3_8 | ||
ISBN: | 978-3-319-50744-6 | ||
Pure ID: | 33154556 | ||
Divisions: | Past > QUT Faculties & Divisions > Creative Industries Faculty ?? 2180 ?? |
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Copyright Owner: | Consult author(s) regarding copyright matters | ||
Copyright Statement: | This work is covered by copyright. Unless the document is being made available under a Creative Commons Licence, you must assume that re-use is limited to personal use and that permission from the copyright owner must be obtained for all other uses. If the document is available under a Creative Commons License (or other specified license) then refer to the Licence for details of permitted re-use. It is a condition of access that users recognise and abide by the legal requirements associated with these rights. If you believe that this work infringes copyright please provide details by email to qut.copyright@qut.edu.au | ||
Deposited On: | 11 Apr 2016 23:26 | ||
Last Modified: | 02 Mar 2024 02:10 |
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