?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.aufirst=Robina&rft.aulast=Xavier&rft.au=Xavier%2C+Robina&rft.date=2005&rft.title=Operationalising+Strategy%3A+An+Evaluation+of+Strategy+in+Public+Relations+Campaigns&rft.genre=bookitem