?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.au=Wilson%2C+Jason+A.&rft.aufirst=Jason+A.&rft.aulast=Wilson&rft.title=ABC+News+Online%3A+Club+Bloggery&rft.date=November+2007&rft.atitle=Jumping+the+Shark&rft.genre=article