?url_ver=Z39.88-2004&rft_id=10.1108%2FEJM-12-2016-0881&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.au=Gordon%2C+Ross&rft.aulast=Gordon&rft.aufirst=Ross&rft.volume=52&rft.atitle=Using+EEG+to+examine+the+role+of+attention%2C+working+memory%2C+emotion%2C+and+imagination+in+narrative+transportation&rft.issue=1+-+2&rft.date=2018&rft.title=European+Journal+of+Marketing&rft.issn=0309-0566&rft.genre=article