?url_ver=Z39.88-2004&rft_id=10.1016%2Fj.puhe.2006.10.008&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.au=Gordon%2C+R.&rft.aulast=Gordon&rft.aufirst=R.&rft.date=2006&rft.issue=12&rft.volume=120&rft.atitle=The+effectiveness+of+social+marketing+interventions+for+health+improvement%3A+What's+the+evidence%3F&rft.issn=0033-3506&rft.title=Public+Health&rft.genre=article